Quick start

You can create a Quick start campaign with impressions in Russia, Belarus, and Kazakhstan. To do this, go to the Campaigns screen and tap in the bottom-right corner.

To create a campaign:

1. Add a link to the landing page for your ads.

   Specify the site page where you want to direct users who clicked your ad. This can be your site's home page, a page listing available discounts or product categories, a request form, or any other page. You can specify only one link in the campaign settings, and it can't be changed later.

   Warning

   You cannot add a link to your Telegram channel or mobile app.

2. Find your company on Yandex Maps and specify it in the ad to reach customers who use Yandex Maps. This way, Yandex Direct will know what organization it needs to advertise and gather useful information from its profile.

3. Select the desired display regions: the entire country, a region, or a city.

   For example, for a small coffee shop, you can specify the city where you want locals to discover your business. And for an online clothing store, you should specify all regions where you offer delivery.

4. Explain what you do. Start typing and choose 2–3 activities. Examples: Hardware store, Building materials wholesale.

5. Describe your business for the neural network in your own words. Describe what sets you apart from your competitors and why users should choose your offer over others. Point out your advantages: discounts, promos, delivery options, warranties, and more. The neural network will use this description to generate ad texts and titles for you. This step is optional.

6. The Yandex Direct algorithm has already picked several images for your ads from the site, a stock library, or AI-generated options. Feel free to replace them as needed.

7. Select one of the budget options suggested by the system or specify a custom value. The amounts are indicated without VAT.

   Budgets are calculated based on the spending statistics of your competitors. The bigger your budget, the more likely you are to win auctions and receive more traffic.

   The calculated budget amount is intended for about 7 days. Yandex Direct will spend money within the specified amount. The campaign will run as long as there's money in your account.

8. Tap Create campaign and top up your balance.

When you create a campaign, as an advertising data operator, Yandex submits all your placement data to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

Once you've created your first campaign and completed payment, fill in the labeling details and advertiser information. You can enter this information directly in the mobile app on the Profile screen, without opening your browser.