Statistics
Where to view
Overview screen
On the Overview screen, you can view the summary statistics for all active campaigns for the selected period. In addition, you can open a metric and view its details in the action sheet.
Campaigns screen
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Tap the campaign card to view detailed statistics.
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Select one of the suggested periods. Alternatively, you can set a custom period by tapping the period selection button → Enter period.
Each metric card shows the percentage change compared to the previous equivalent period. For example, if you select “Last 30 days”, the system compares metrics to the previous 30 days. Similarly, today is compared to yesterday, the current week to the previous week, and so on.
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Tap a card to view the chart.
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To add new metrics or hide the ones you don't need, tap
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Campaign statistics
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Tap the campaign card to view detailed statistics.
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In the Overview tab, select one of the suggested periods. Alternatively, you can set a custom period by tapping the period selection button → Enter period.
Each metric card shows the percentage change compared to the previous equivalent period. For example, if you select “Last 30 days”, the system compares metrics to the previous 30 days. Similarly, today is compared to yesterday, the current week to the previous week, and so on.
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Tap a card to view the chart.
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To add new metrics or hide the ones you don't need, tap
.
Group statistics
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Go to the Groups tab in your selected campaign.
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Tap the group's card to see its detailed statistics.
Each card displays:
- Name.
- Number.
- Status.
- Top 3 metrics.
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In the Overview tab, select one of the suggested periods. Alternatively, you can set a custom period by tapping the period selection button → Enter period.
Each metric card shows the percentage change compared to the previous equivalent period. For example, if you select “This week”, the system compares metrics to the previous week. Similarly, yesterday is compared to the day before, the last 30 days are compared to the 30 days before that, and so on.
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Tap a card to view the chart.
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To add new metrics or hide the ones you don't need, tap
.
Ad statistics
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Go to the Ads tab in your selected group.
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Tap the ad card to view detailed statistics.
Each card displays:
- Name.
- Number.
- Status.
- Top 3 metrics.
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Select one of the suggested periods in the dropdown list. Alternatively, you can set a custom period by tapping the period selection button → Enter period.
Each metric card shows the percentage change compared to the previous equivalent period. For example, if you select “Today”, the system compares metrics to yesterday. Similarly, the current month is compared to the previous month, the last 90 days are compared to the 90 days before that, and so on.
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Tap a card to view the chart.
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To add new metrics or hide the ones you don't need, tap
.
What statistics are available
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By default, metrics are displayed in the following order (from top to bottom): Impressions, Clicks, Expenditure, and Conversions. The remaining metrics are hidden. To display only the metrics you need or to customize their order, tap
. After you change the order, the first three charts will appear in the metrics section of the campaign list. -
You can view metric data for a custom period by tapping the period selection button → Enter period.
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By default, metrics are displayed in the following order (from top to bottom): Impressions, Clicks, and Expenditure. The remaining metrics are listed below them. To display only the metrics you need or to customize their order, tap
. After you change the order, the first three charts will appear in the metrics section of the campaign list. -
You can view metric data for a custom period by tapping the period selection button → Enter period.
Available metrics
- Impressions: Number of impressions for the ad.
- Clicks: Number of clicks on the ad.
- Expenditure: Advertising expenses.
- Conversions: Number of conversion actions completed by users on your site.
- CPA: Cost per conversion action.
- CPC: Cost per click.
- CTR (click-through rate): Ratio of clicks to impressions.
- CRR: Cost revenue ratio used to calculate return on advertising investment.
- CPM: Cost per thousand impressions.
- CR (conversion rate): Percentage of users who completed a conversion.
- Revenue: Ad revenue.
- Bounce rate: Percentage of users who visited no more than one page after the click, spent less than 15 seconds on it, or weren't converted.
Metric details
Clicking the metric preview opens an action sheet with the chart details. If no data is available, you'll see a grayed-out box. Details are available for Conversions, CR, CPA, and CRR. You can configure which metrics to include in the calculation.
To view data for a specific day, select the desired date in the details.
Expenditure
For the Expenditure metric, the action sheet includes the VAT toggle. If this option is enabled, the resulting chart is VAT-inclusive.
Conversions
For the Conversions metric, the action sheet includes the Goals from strategy toggle. If this option is enabled, the goals specified in the campaign settings are selected by default for chart generation. If no goals are specified in the campaign settings, all available goals are selected by default. The goals are sorted in descending order of their values.