Behavioral targeting

Mobile apps in the Advertising Network can display customized ads suited to the individual interests of each user.

You can enable or disable behavioral advertising in app settings. To do this, go to the list of apps (Products → Apps) and click Edit for the relevant app. Change the position of the Behavioral targeting switch on the Settings tab of the form that opens.

Note. Please keep in mind, that by disabling behavioral targeting, you reduce the system's ability to select ads that actually interest your users.

All changes to settings will automatically take effect 30 minutes after saving them.