Yandex Advertising Network ad blocks in Zen posts

Yandex Zen is a personal recommendation service from Yandex. It analyzes the user's browser history and search queries and then generates a custom publication feed for each user. Posts are added to the feed automatically from the sites of participating authors, or authors can publish them directly in their Zen channel.

Attention. New sites for advertising in Yandex Zen are not accepted in the Yandex Advertising Network. Current partners will soon be offered a new earning method.

Yandex Advertising Network ad blocks in Zen posts

One Yandex Zen story can include 1 or 2 RTB blocks. You can add two blocks if the content is long enough for the blocks to not be displayed on the same screen. According to Yandex Zen rules, no more than two Yandex.Direct ads are allowed in one block.

We recommend that you place fixed RTB blocks in Yandex Zen stories using the formats 336×280, 300×250, 300×300, or a Motion flexible block.

To advertise on your channel, follow these steps:
In the Yandex Advertising Network interface
  1. Go to the platform list (Products → Content sites).
  2. Create a content site or open the settings for an existing one.
  3. On the General tab under the Mirrors section, add the mirror Wait for it to be reviewed by the moderators. It takes up to two business days.
  4. Create a new RTB block in the visual ad block designer. Specify the Maximum number of Yandex.Direct ads (1 or 2).
  5. After creation, the block is assigned a unique ID in the format R-A-12345-1. Copy it.
In the Yandex Zen editor
  1. Go to the Monetization page, select an ad placement, and click Add a Yandex Advertising Network block.
  2. Insert the ID of the block that you created in the Block number field and click Check. You will see a block in the preview area. If the block is not displayed, check whether the ID you entered is correct.
  3. Click Save at the bottom of the page.