Configuring InStream

To edit added blocks, go to the list of video blocks (Products → InStream blocks) and click Edit.

Changes to the minimum CPM threshold, theme and brand settings are applied automatically (without re-inserting the code) within 30 minutes after saving. If your ad code changes, you need to manually re-insert the code in the player.

If you want to change the block placement (pre-roll/mid-roll/post-roll/pause-roll), create a new video block.

Showing your ads in a video block

Inserting your own ad code into the InStream video block code makes it possible to display ads of other advertisement systems in the same ad space or to insert a placeholder if there aren't any suitable auction offers for showing an ad. The number of impressions you get for your ad depends on the minimum CPM threshold.

Add the code in the Your advertising code field on the Strategy tab. Your ad code should contain a VAST-compatible template that supports Wrapper.

The part of the code required to display your ads will be generated and inserted in the ad code automatically. Note that the code in the player has to be re-inserted manually after saving the block.

Settings for regional impressions

You can restrict showing video ads to users from a specific geographic region on the Geography tab.

Select one or more regions in the list and specify the CPM threshold in rubles (excl. VAT) in the CPM field. Subregions inherit the CPM threshold from the top level region.

Category settings

Use the Categories tab to restrict showing ads on certain themes.

Select one or more categories in the list, and specify the CPM threshold in rubles (excl. VAT) in the CPM field. Subcategories inherit the CPM threshold from the parent category.

If the category you need is not available in the list, contact the support service.

Restricting impressions for certain brands

Use the Brands tab to limit impressions for certain brands (for example, competitor brands). This setting only works for media ads and video ads provided by the Yandex media ad system or external DSP systems. We receive the list of brands from our partner TNS Russia.

To add an advertiser or brand to the restrictions list, start typing the brand name in the entry field. Select the brand from the suggestions. Specify the CPM threshold in rubles (excl. VAT ) for the selected brand, or click Block.

If you did not find a particular brand in our list, contact the support service.

General resource settings

Note that InStream blocks use all the settings that you set for the video resource.