Behavioral targeting

Yandex Advertising Network partner sites can serve targeted ads suited to the individual interests of each user.

You can enable or disable behavioral advertising in platform settings. To do this, go to the list of platforms (Products → Content sites or Products → Site search ad platforms) and click Edit for the required platform. Go to Settings and change the Behavioral targeting setting.

Note. Note that if you disable behavioral targeting, you make it more difficult for the system to serve ads that actually interest your users.

All changes to settings automatically take effect 2 hours after saving them.