Family filter

Many site owners do not want to see “adult” advertising on their internet resources. Partners can enable the family filter to prevent “adult” ads from being displayed on content sites and search platforms that are part of the Yandex Advertising Network. “Adult ads” will not be served, even if they match the content on the page. Ads are filtered both by their content and by the keywords set by advertisers.

To determine whether you need to install a family filter, we recommend that you take into account the age of your audience and the content of your site (whether it is a wide-ranging site or one where “adult” themes may possibly be raised).

Ad blocks that offer products or services “for adults” may not be appropriate for sites that have a diverse audience, especially sites that are targeted at children. If your site is listed in an “adult” category, there's no need to enable filters, since these ad blocks might be of interest to your users.


The family filter can be activated for a particular section of your website. To do this, you need to create a separate content platform for this section.

To disable or enable the family filter on a specific platform, go to the list of platforms(Products → Content sites orProducts → Site search ad platforms) and click the Edit button next to the line of the desired platform. Go to Settings and change the Family filter setting.

All changes to settings will automatically take effect 30 minutes after saving them.


If you still see “adult” ads on your platform after turning on the family filter, contact the support service with a screenshot of the page and the link to the ad (the link format will be

By sending a request to our support service, you can also disable impressions for the following categories:
  • Medicine, health, and beauty
  • Baby food
  • News media
  • Magic and new age
  • Underwear and bathing suits
  • Dating
  • Finance, insurance, and bank services
  • Game currency and virtual goods
  • Get-rich-quick schemes