Advertisers place ads in Yandex.Direct and pay for ad click-throughs to a site or virtual business card. Partners place Yandex.Direct ad blocks on their site and get paid for clicks on those ads. The amount earned by the partner and the amount paid by the advertiser are calculated the same way, both based on data from the Statistical Accounting System.
The CPC on content sites in the Yandex Advertising Network depends on the quality of each partner site, the competitive situation, and the number of sites dedicated to the particular subject area on the network at the moment.
Remuneration is awarded on the terms and in the amounts stipulated in the agreement.