A native block is an ad block hosted on a content site that you can uniquely design. It looks like a grid with an ad displayed in each cell. Native blocks are easy to place in a tile layout, on forums, among ads, and on other pages with uniformly designed elements, such as headers and messages.
You can create a native block the same way you create native designs in RTB blocks. Direct access to the HTML code and CSS styles lets you customize the block's appearance however you like. You can fit the ad block seamlessly into your website's design or go the opposite way and make it stand out to catch the user's eye.
- No display ads
- Native blocks only display text and image-based ads from Yandex.Direct. They shouldn't generally be a replacement for RTB blocks.
- Liability for compliance with legislation
By customizing a native block's appearance, you accept full responsibility for compliance with advertising legislation, including following the requirements for advertisement elements and their size. Learn more about the rules for displaying native blocks