Business networks

To pass information about your organizations in Yandex directory, you can mark up your site pages using the Organization Schema markup. If you have a chain or network with more than 30 branch locations, we recommend that you update the information using the Yandex Business partner program.

What are the advantages of markup for networks?

If a branch page is marked up using the Organization Schema markup, the information about the branch is updated in Yandex Business automatically every two weeks. So the potential organization's clients always see up-to-date information in Yandex Maps and in the Yandex search results.

What organizations are considered networks?

A network is an organization with four or more branches that have a common owner, name, field of activities and range of services. For example, ATMs of a bank.

Our site features branches in different categories. Should we separate them?

Yes, you should show the difference between branches using different classes in Schema.org. For example, in the case of banks, offices should have the BankOrCreditUnion type, and ATMs the AutomatedTeller.

Which markup format should I use?

Network organizations wishing to participate in the partner program must use the schema.org/Organization or schema.org/Place markup. For more details, read the help section. Mark each branch as a separate organization.

Our branch addresses aren't included in HTML (for example, the Yandex Maps API is used). Can we pass data via markup?

Yes, you can pass data in hidden tags, such as <meta>.

<div itemscope itemtype="http://schema.org/Organization">
  <meta itemprop="name" content="Yandex">
  <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    <meta itemprop="streetAddress" content="Leo Tolstoy, 16">
    <meta itemprop="postalCode" content="119021">
    <meta itemprop="addressLocality" content="Moscow">,
  </div>
  <meta itemprop="telephone" content="+7 495 739-70-00">,
  <meta itemprop="email" content="pr@yandex-team.ru">
</div>
Contact support

Specify your question about the address snippet:

Question about the “Addresses on the map” label

The “Addresses on the map” label is displayed if the organization has two or more addresses in the same region. When you click on the label, you can see the organization addresses on Yandex Maps. In this case, the snippet doesn't display the address and phone number.

If your organization has one address but the snippet displays the "Addresses on the map" label, check the information in Yandex Business. To ask about editing information in Yandex Business, use this form.

The address snippet isn't displayed for the site

The address snippet is displayed if the site is in the Top 30 Yandex search results. It uses the organization details published in Yandex Business:

  • The main page of the site is specified (for example, http://example.com).

  • The site address is the same as in Yandex Webmaster: either with or without the www prefix and with the HTTP or HTTPS protocol.

  • The organization's contact information (city, street, house number) is specified fully.

How do I change the phone number or address in the snippet?

To change the contact information in the address snippet, edit the organization card in Yandex Maps:

  1. Find the organization in Yandex Maps and click the Edit link.
  2. In the form that opens, enter the correct information about the organization.

The address snippet data is usually updated within a week after you change the organization card.

If you have a question about editing the organization card in Yandex Business, use this form.

Other questions about the address snippet



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