Business networks
- What are the advantages of markup for networks?
- What organizations are considered networks?
- Our site features branches in different categories. Should we separate them?
- Which markup format should I use?
- Our branch addresses aren't included in HTML (for example, the Yandex Maps API is used). Can we pass data via markup?
To pass information about your organizations in Yandex directory, you can mark up your site pages using the Organization Schema markup. If you have a chain or network with more than 30 branch locations, we recommend that you update the information using the Yandex Business partner program.
What are the advantages of markup for networks?
If a branch page is marked up using the Organization Schema markup, the information about the branch is updated in Yandex Business automatically every two weeks. So the potential organization's clients always see up-to-date information in Yandex Maps and in the Yandex search results.
What organizations are considered networks?
A network is an organization with four or more branches that have a common owner, name, field of activities and range of services. For example, ATMs of a bank.
Our site features branches in different categories. Should we separate them?
Yes, you should show the difference between branches using different classes in Schema.org. For example, in the case of banks, offices should have the BankOrCreditUnion type, and ATMs the AutomatedTeller.
Which markup format should I use?
Network organizations wishing to participate in the partner program must use the schema.org/Organization or schema.org/Place markup. For more details, read the help section. Mark each branch as a separate organization.
Our branch addresses aren't included in HTML (for example, the Yandex Maps API is used). Can we pass data via markup?
Yes, you can pass data in hidden tags, such as <meta>
.
<div itemscope itemtype="http://schema.org/Organization">
<meta itemprop="name" content="Yandex">
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<meta itemprop="streetAddress" content="Leo Tolstoy, 16">
<meta itemprop="postalCode" content="119021">
<meta itemprop="addressLocality" content="Moscow">,
</div>
<meta itemprop="telephone" content="+7 495 739-70-00">,
<meta itemprop="email" content="pr@yandex-team.ru">
</div>