Enhanced appearance in Yandex Search ^β

You can show more services and offers to potential customers in Yandex Search results for free. Users will be able to learn about your offers right in the search results, and find out if your site has what they need already at the search stage.

See the Yandex Merchants Help to learn more about enhanced appearance.

With enhanced appearance, you can:

• Expand your business presence in Yandex Search.

• Provide more information about your offers in Yandex Search results.

• Bring customers who intend to make purchases to your site, and increase your site revenue.

Enhanced appearance is formed for some business areas — the list is constantly expanding. It can look different depending on the site topic.

How to enable enhanced appearance

1. Read the terms of use for.

   • Realty

   • Jobs

   • Vehicles

   • Education

   • Service providers

   • Doctors

   • Event recommendations

   • Banking services

2. Prepare information about yours services or products in the YML file. The YML (Yandex Market Language) standard was developed by Yandex and is based on the XML standard. Choose your field of activity.

   • Realty, if you're sending information about selling or renting apartments, offices, houses, and other buildings.

   • Jobs, for job listings.

   • Vehicles, for the sale of cars, motorcycles, and other means of transportation.

   • Online courses and lessons, for announcements of educational courses or lessons that are held online. For example, programming courses.

   • Service providers, for information about household and other services. For example, furniture transportation.

   • Doctors, for information about doctors' services. For example, an appointment with a pediatrician.

   • Event recommendations β, for the sale of tickets for entertainment events.

   • Banking services, for banking products, such as deposits, loans, and mortgages.

3. To ensure that the information in the feed is up-to-date and matches the data on the website, set up automatic feed updates. In many CMS (e.g., Bitrix24), this can be done when creating and editing it. Specify the required update frequency in the settings.

   Note

   If the information in the feed and on the website differs, offers may be blocked. If most of the offers are like this, the entire feed may be blocked.

4. Upload the YML file in Yandex Webmaster.