Setting up events for enhanced appearance in Yandex search

The site attracts more visitors if it responds to their requests. To track how well the site solves the users' tasks, we use events. For example, how often visitors order a callback or place an order.

The events listed below help you track important activities on your site more accurately. We chose the most suitable events for each business category. They are taken into account when forming enhanced appearance in the Yandex search results.

To track events, you need to create goals in Yandex Metrica:

  1. Make sure that the Yandex Metrica tag is installed on your site. If not, create and install it.
  2. Set up the JavaScript event goal. Use the value from the table below as the goal ID.

Data is sent to Yandex Metrica when site visitors perform target actions.

Events in Yandex Metrica for tracking user actions

Choose the business category that your site belongs to:

Services

Event

Goal ID

The user opened the request form

ym-open-leadform

The user filled out and sent a request

ym-submit-leadform

The user received a response to the request

ym-get-response

The user contacted a performer

ym-contact-constractor

The user opened the chat

ym-open-chat

The user sent a chat message

ym-send-message

The user viewed the performer's contacts

ym-show-contacts

The user reached agreement with the performer

ym-agree-constractor

The performer carried out the service

ym-complete-order

Realty

Event

Goal ID

The user registered on the site

ym-register

The user viewed the performer's contacts

ym-show-contacts

The user filled in the contact information

ym-submit-contacts

The user left a request to place an ad

ym-submit-leadform

The user wrote to the chat

ym-send-message

The ad placement request was approved

ym-successful-lead

The user received a response to the ad

ym-get-response

The user made an appointment with the landlord

ym-agree-meeting

Motor vehicles

Event

Goal ID

The user registered on the site

ym-register

The user viewed the performer's contacts

ym-show-contacts

The user filled in the contact information

ym-submit-contacts

The user left a request to place an ad

ym-submit-leadform

The user wrote to the chat

ym-send-message

The ad placement request was approved

ym-successful-lead

The user received a response to the ad

ym-get-response

The user agreed on a meeting

ym-agree-meeting

Vacancies

Event

Goal ID

The user registered on the site

ym-register

The user filled in the contact information

ym-submit-contact

Contact information is confirmed

ym-confirm-contact

The user created a CV

ym-create-resume

The visitor sent a CV

ym-send-resume

The user received a response to a CV

ym-get-response

Education

Event

Goal ID

The user registered on the site

ym-register

The user left a request for the course

ym-submit-leadform

The user purchased a course

ym-purchase

The user started a course

ym-start-course

Contact support

Choose a category:

Fill out the form below if the data relates to the following categories: Education, Performers, Realty, Vehicles, Vacancies, Doctors.

The team will try to take your opinion into account in the future updates.




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