Setting up events for enhanced appearance in Yandex search
The site attracts more visitors if it responds to their requests. To track how well the site solves the users' tasks, we use events. For example, how often visitors order a callback or place an order.
The events listed below help you track important activities on your site more accurately. We chose the most suitable events for each business category. They are taken into account when forming enhanced appearance in the Yandex search results.
To track events, you need to create goals in Yandex Metrica:
- Make sure that the Yandex Metrica tag is installed on your site. If not, create and install it.
- Set up the JavaScript event goal. Use the value from the table below as the goal ID.
Data is sent to Yandex Metrica when site visitors perform target actions.
Events in Yandex Metrica for tracking user actions
Choose the business category that your site belongs to:
Services
Event |
Goal ID |
The user opened the request form |
|
The user filled out and sent a request |
|
The user received a response to the request |
|
The user contacted a performer |
|
The user opened the chat |
|
The user sent a chat message |
|
The user viewed the performer's contacts |
|
The user reached agreement with the performer |
|
The performer carried out the service |
|
Realty
Event |
Goal ID |
The user registered on the site |
|
The user viewed the performer's contacts |
|
The user filled in the contact information |
|
The user left a request to place an ad |
|
The user wrote to the chat |
|
The ad placement request was approved |
|
The user received a response to the ad |
|
The user made an appointment with the landlord |
|
Motor vehicles
Event |
Goal ID |
The user registered on the site |
|
The user viewed the performer's contacts |
|
The user filled in the contact information |
|
The user left a request to place an ad |
|
The user wrote to the chat |
|
The ad placement request was approved |
|
The user received a response to the ad |
|
The user agreed on a meeting |
|
Vacancies
Event |
Goal ID |
The user registered on the site |
|
The user filled in the contact information |
|
Contact information is confirmed |
|
The user created a CV |
|
The visitor sent a CV |
|
The user received a response to a CV |
|
Education
Event |
Goal ID |
The user registered on the site |
|
The user left a request for the course |
|
The user purchased a course |
|
The user started a course |
|