Doctors

Eligible sites

Sites with information about doctors and medical services.

What it adds to search results

An answer with doctor cards from specialized sites. Each card contains basic information about the doctor: the consultation fee, experience, and number of patient reviews. In addition, users can view the doctor's schedule and go to the site to make an appointment.

Such an answer helps users to see the most important information about the relevant specialists, compare them, and choose the most suitable doctor. Who is displayed in the list depends on the doctors' qualifications, location, prices, reviews, and other factors.

How to set it up

To include your offers in such responses, send information about them to Yandex. First, prepare a YML feed or a file in XLSX format.

A response with information from the offers is generated in the search results.

Offers can also be automatically included in the response based on the processing of data from the Yandex search robot.

A doctor can edit their card using their Yandex ID profile. To do this, the doctor has to add information to their profile and verify their account. See Doctor cards in Yandex Search to learn more.

A feed in YML format

The YML standard was developed by Yandex and is based on the XML standard. A feed is a file that you use to provide information about your services and offers. It describes the offers combined into sets and categories, to which the offer refers.

Feed requirements

Your feed must contain offers with information about specific services of a specific doctor.

Alert

Before you upload a feed with a doctor's details, make sure that you've received the doctor's consent for sharing and using their details in all the relevant cases.

The feed must comply with the terms of placement.

There must be a separate offer for each service provided by the doctor. For example, if the doctor gives initial consultations in three clinics, add three offers. Group the offers that are related to the same doctor using the group_id attribute.

Only offers with the same group_id can have identical URLs. All offers with identical URLs must be in the same file.

Only one category can be specified in the categories element: Doctor.

In the offers that are related to the same doctor, the following must be identical:

List of specialties.
Full name.
Years of experience.
Description.
Link to the doctor's photo.

Information about the reviews, education, and career must be included in one of the doctor's offers. If this requirement isn't met, the algorithms may pick and display just a single set of details.

Review contents and ratings must match what users can see on the site. For a review to be displayed in the card, it's enough to provide a rating and one of these text fields: Liked, Disliked, or Comment.

We recommend that you include all the reviews about the doctor on a given site (in a given clinic) in your feed, because the number of reviews displayed in the card is counted according to the number of reviews in the feed.

Feed restrictions

YML file size	200 MB
Total number of images	50,000
Number of images in one `offer` element	200
Number of `offer` elements	30,000. Data from a feed containing more offers will not be used for additional representation. The feed itself will load with an error. To have offers participate in the search, split the feed into several parts. Don't include offers with the same URL in multiple feeds, and don't move offers from one feed to another: the data from the moved offer may temporarily disappear from search results.
Number of elements `set`	1 million
Total number of all YML files (service and offer feeds, RSS feeds for Turbo pages with content) for the site and its subdomains	1000

Feed example

Doctors' specialties

To pass information about doctors' specialties, use the sets element in the shop element.

In the name attribute, enter the doctor's specialty in Russian, using the singular form. Example: Терапевт (general practitioner). You can list specialties and subspecialties together. Example: Стоматолог, стоматолог-гигиенист (dentist, dental hygienist). Enter the doctor's specialty, not the field, that is, Хирург (surgeon) rather than "хирургия" (surgery).

Don't list academic degrees, ranks, professional categories, job positions, or the consultation type (for adults, for children, and so on) in name.

The id attribute value can contain Latin letters and digits.

The id and name attributes are required. One set can have only one name attribute.

Example:

...
    <shop>
        <sets>
            <set id="terapevt">
                <name>General practitioner</name>
                <url>https://doctors.sample.s3.yandex.net/terapevt</url>
            </set>
            <set id="khirurg">
                <name>Surgeon</name>
                <url>https://doctors.sample.s3.yandex.net/khirurg</url>
            </set>
            <set id="dantist">
                <name>Dentist, dental hygienist</name>
                <url>https://doctors.sample.s3.yandex.net/dantist</url>
            </set>
            <set id="dantist-sanitarian">
                <name>Dental hygienist</name>
                <url>https://doctors.sample.s3.yandex.net/dantist-sanitarian</url>
            </set>
        </sets>
        <offers>
            <offer id="A1">
                ...
                <set-ids>terapevt,khirurg,dantist,dantist-sanitarian</set-ids>
            </offer>
            <offer id="D2">
                ...
                <set-ids>terapevt</set-ids>
            </offer>
        </offers>
    </shop>
...

Offer elements

Minimum set of offer elements; the required ones are marked with an asterisk:

Note

Don't pass empty fields. If a field is optional and there is no value, omit the field.

Site description elements (shop)
`name` *	A short and clear site name for display in the card. Up to 30 characters.
`company`	Organization name.
`url`	The site URL.
`email`	The contact email address.
`picture` *	The site logo. Requirements: Minimum size: 100 × 100 pixels. The logo can be on the background of any color. You don't have to additionally fit the logo into the circle. If the logo is on a white background, fill the image area with the logo as much as possible. It helps increase the site brand awareness.
`sets` *	Specialties defined by a name and a URL. To provide the doctor's specialties, use the set-ids element within the `offer` element.
Offer elements
`name` *	The doctor's full name. Make sure to enter it in this order: `last name, first name, patronymic`.
`url` *	The URL of the doctor's page on your site. Must be unique for each offer. If it's impossible to give an offer a unique URL (for example, the doctor's page exists on the site, but there are no separate URLs for different consultation types), add a non-significant parameter to the URL: `?offer_id=<ID value>`.
`price` *	The consultation fee when booking an appointment (discount included). With the `from="true"` attribute, this element indicates the `from` price. If the fee is unknown, enter `0` (in combination with `sales_notes`). For the fee to be displayed in the doctor card, set `param name="Возможность записи"` to `true`.
`oldprice`	The consultation fee at the clinic (without the discount if the `price` element indicates the fee with the discount included). Can't be lower than the value of `price`.
`currencyId` *	The currency. Use a three-letter currency code in ISO 4217 format.
`sales_notes`	The service. Possible values: `Первичный прием` (initial consultation). `Цена неизвестна` (fee unknown).
`set-ids` *	A list of the doctor's specialties, with values separated by commas.
`picture`	A link to the doctor's photo. Recommendations: Dimensions: at least 210 × 210 pixels. Shape: square. Vertical photo. Optional.
`description`	A text description of the doctor's specialty (will be shown in the card). Try to provide a detailed description worded in a way that is easy for users to understand.
`categoryId` *	Category ID.
`param name="Фамилия"` (Last name)	The doctor's last name.
`param name="Имя"` (First name)	The doctor's first name.
`param name="Отчество"` (Patronymic)	The doctor's patronymic, if any.
`param name="Годы опыта"` (Years of experience) *	Whole number.
`param name="Начало карьеры"` (Career start)	The career start date in ISO 8601 format.
`param name="Город"` (City) *	The city where the doctor gives consultations.
`param name="Взрослый врач"` (Adult patients)	Consultations for adults (over 18 years old). Possible values: `true` or `false` (default).
`param name="Детский врач"` (Child patients)	Consultations for children (under 18 years old). Possible values: `true` or `false` (default).
`param name="Число отзывов"` (Number of reviews)	The total number of reviews that can be read at this doctor's URL. Default value — 0. Optional.
`param name="Степень"` (Academic degree)	"Кандидат наук" (Candidate of Sciences) or "Доктор наук" (Doctor of Sciences).
`param name="Звание"` (Rank)	"Профессор" (professor) or "Доцент" (docent).
`param name="Категория"` (Category)	"Первая категория", "Вторая категория", or "Высшая категория" (first, second, or superior grade).
`param name="Прочие титулы"` (Other titles)	Ranks, titles, and distinctions that don't belong in `Степень`, `Звание`, or `Категория`. Must be comma-separated.
Description of the "doctor — clinic" link
`param name="Город клиники"` (Clinic city)	The city where the clinic is.
`param name="Адрес клиники"` (Clinic address) *	The address of the clinic. As specified in the clinic's card in Yandex Business.
`param name="Название клиники"` (Clinic name) *	The clinic name. As specified in the clinic's card in Yandex Business.
`param name="Идентификатор организации"` (Organization ID)	Organization ID in Yandex Search. Possible values: integer. For example, `‪1032739194`‬. If the ID wasn't detected automatically, you can use the ID from Yandex Maps: Go to the organization's card in Yandex Business. To open the organization profile, click Profile. The numbers in the link will be the organization's ID. For example, for the link `https://yandex.ru/profile/‪‪1032739194`‬‬, the organization's ID is `‪‪1032739194‬‬`.
`param name="Возможность записи"` (Appointment availability)	Whether an appointment can be booked through the site providing the feed. Possible values: `true` or `false` (default).
`param name="Онлайн-расписание"` (Online schedule)	Possible values: `true` or `false` (default).
`param name="Телефон для записи"` (Phone number for appointments)	The phone number for making appointments. It can be a substitute number if your site uses number substitution.
`param name="внутренний идентификатор врача"` (internal doctor ID)	A text field. The ID that is used in your system. For example, `id123`. Required for generating a search result with doctor schedules. Pass one or more parameters.
`param name="внутренний идентификатор клиники"` (internal clinic ID)
`param name="internal service ID"` (internal service ID)
`param name="Прием по ОМС"` (OMS consultation)	Whether an appointment can be made using the OMS (compulsory health insurance) policy. Possible values: `true` or `false` (default).
`param name="Вызов на дом"` (House calls)	Whether house calls can be made. Possible values: `true` or `false` (default).
`param name="Прием по видеосвязи"` (Video consultations)	The availability of video consultations (telemedicine). Possible values: `true` or `false` (default). If the doctor gives video consultations, the offer can be shown in all Russian regions.
The doctor's education, jobs, and certificates
`X` is a number.
`param name="Образование - Х" unit="Организация"` (Education, Organization)	The name of the educational institution. For example, Astrakhan State Medical University.
`param name="Образование - Х" unit="Дата"` (Education, Date)	The year of graduation in this field of study. For example, 2006.
`param name="Образование - Х" unit="Название"` (Education, Name)	The education level: "Базовое" (entry-level), "Ординатура" (residency), and so on.
`param name="Образование - Х" unit="Специализация"` (Education, Specialty)	Specialty.
`param name="Место работы - X" unit="Организация"` (Place of work, Organization)	The name of the organization that the doctor worked at.
`param name="Место работы - X" unit="Дата"` (Place of work, Date)	Time of employment at this organization. For example, `2007-2009` or `2009-н.в.`(started in 2009, presently working).
`param name="Место работы - X" unit="Название"` (Place of work, Name)	The job title and specialization. For example, `зав. отделением хирургии`, `врач-педиатр` (Chief of Surgery, pediatrician).
`param name="Сертификат - X" unit="Организация"` (Certificate, Organization)	The name of the organization that issued the certificate.
`param name="Сертификат - X" unit="Дата"` (Certificate, Date)	Certificate issue date.
`param name="Сертификат - X" unit="Название"` (Certificate, Name)	Certificate name.
Reviews
`X`: the review number from 1 to 1000. If reviews within a `group_id` happen to be identical, we recommend that you include them only in one offer.
`param name="Отзыв - X" unit="Автор"` (Review, Reviewer)	The reviewer's name.
`param name="Отзыв - X" unit="Идентификатор автора"` (Review, Reviewer ID)	String. Required for distinguishing between reviewers with identical names.
`param name="Отзыв - X" unit="Аватар автора"` (Review, Reviewer's avatar)	String. The URL of an image.
`param name="Отзыв - X" unit="Дата"` (Review, Date)	The review date in ISO 8601 format.
`param name="Отзыв - X" unit="Отзыв проверен"` (Review, Review checked)	Whether the appointment with the doctor was verified and the review passed moderation. Possible values: `true` or `false` (default).
`param name="Отзыв - X" unit="Отзыв участвует в рейтинге"` (Review, Review contributes toward average rating)	Whether the review is included in the average rating for displaying the doctor card. Possible values: `true` or `false` (default).
`param name="Отзыв - X" unit="Оценка"` (Review, Rating)	The user rating, from 1 to 5.
`param name="Отзыв - X" unit="Понравилось"` (Review, Liked)	The description of what the reviewer liked (if included in the review).
`param name="Отзыв - X" unit="Не понравилось"` (Review, Disliked)	The description of what the reviewer didn't like (if included in the review).
`param name="Отзыв - X" unit="Комментарий"` (Review, Comment)	The user's comment, or the review body if there is only one text field in the review form.
`param name="Отзыв - X" unit="Ответ"` (Review, Response)	The response to the review.
`param name="Отзыв - X" unit="Ссылка"` (Review, Link)	Review URL. For example, `https://example.com/doctor1/reviews?page=2`.

You can create your own optional param elements. Some information from these elements may not be displayed in the current enriched output formats. But this information will be taken into account in the future when ranking offers in the set and may appear in new enriched output formats.

Online schedule

An answer can contain information about the doctor's schedule with appointment functionality. After selecting a date and time, the user will go to your site to book an appointment.

To connect, contact support at partner-wizards@yandex-team.ru. Put “Integration of online doctor appointment schedule: cooperation proposal from ” in the subject line.

For technical requirements, see the Sending Data on Doctor Schedules section of the Yandex Webmaster API Help section.

Since April 1, 2025, when submitting doctor schedule data, you must also provide information on all user appointments made for a specific time slot. An appointment is counted when the user clicks the Make an appointment button on the partner's form, regardless of whether the appointment was confirmed or if the user visited the medical facility. Appointment information is submitted using API integration. For more information, see Confirming appointments.

Starting September 1, 2025, a paid contract will be required for submitting data about doctors’ schedules. Leave your contact details, and our manager will send you a contract template. If you choose not to enter into the contract, you can continue to submit data without doctors’ schedules.

Example of a list of categories

<categories>
    <category id="1">Doctor</category>
</categories>

How to send a feed

You can upload your feed:

In Yandex Webmaster

By using Yandex Webmaster API

Log in to Yandex. Add the site to Yandex Webmaster and verify your management rights, or get access for your account from the site owner.

Go to the Services and offers in search → Feeds and errors page in Yandex Webmaster.
Select the Doctors business category if you're providing information about doctors' services. For example, an appointment with a pediatrician.
Specify the region. For example, if offers in the feed are available on the same terms in all regions, select Russia.
Select YML and upload the feed.
In the Link to file with offers field, enter the URL that looks like https://example.com/feed.yml.

If your site has authorization configured to access the YML file, you can send the username and password along with the URL which it's available at. For example: http://yandex:WE9h4FfBml@example.com/feed.yml.
Click Done.

For more information, see documentation.

Yandex Webmaster will check the feed. If it contains errors, a message about errors will appear in Yandex Webmaster on the Services and offers in search → Feeds and errors page. To learn more, click Errors next to the feed. Fix the errors, and Yandex Webmaster will check the feed again after a certain amount of time.

Also, the site and offers information will be checked by the quality control service within a few days. The feed can be rejected for violations of the rules.

Learn more about working with the feed

A file in XLSX format

In the XLSX file, you can describe offers on the Врачи (Doctors) sheet. They're combined into sets, which are listed on the Специальности (Specialties) sheet.

Note

Download the XLSX template and fill it out following the instructions on the first sheet.

For each service provided by the doctor, there must be a separate offer (a row on the Врачи sheet). For example, if the doctor gives initial consultations in three clinics, add three offers. Give the same doctor ID to the offers that are related to the same doctor.

Only offers with the same value of Идентификатор врача (Doctor ID) on the Врачи sheet can have identical URLs. All offers with identical URLs must be in the same file.

XLSX file restrictions

XLSX file size	5 MB
Total number of images	50,000
Number of images for one doctor	200
Number of doctors — rows on the Врачи sheet.	30,000. Data from a file containing more offers won't be used for enhanced appearance. The file itself will be uploaded with an error. For the offers to appear in search results, split the file into several parts. Don't include offers with the same URL in multiple files, and don't move offers from one file to another: the data from the moved offer may temporarily disappear from search results.
Number of specialties — rows on the Специальности sheet.	1 million

Doctors' specialties

To pass information about doctors' specialties, use the Специальности sheet.

In the Название специальности (Specialty name) column, enter the doctor's specialty in Russian, using the singular form. Example: Терапевт (general practitioner). You can list specialties and subspecialties together. Example: Стоматолог, стоматолог-гигиенист (dentist, dental hygienist). Enter the doctor's specialty, not the field, that is, Хирург (surgeon) rather than "хирургия" (surgery).

Don't enter academic degrees, ranks, professional categories, job positions, or the consultation type (for adults, for children, and so on) in the specialty name.

The specialty name is required, while a link to the specialty is optional.

Offer elements

Minimum set of offer elements; the required ones are marked with an asterisk:

Note

Don't pass empty fields. If a field is optional and there is no value, omit the field.

Rows of the "Данные клиники (Clinic details)" sheet
`Название клиники` (Clinic name) *	A short and clear site name for display in the card. Up to 30 characters.
`Название компании` (Company name)	Organization name.
`Ссылка на сайт клиники` (Link to clinic site)	The site URL.
`Электронная почта клиники` (Clinic's email address)	The contact email address.
`Ссылка на логотип клиники` (Link to clinic logo) *	The site logo. Requirements: Minimum size: 100 × 100 pixels. The logo can be on the background of any color. You don't have to additionally fit the logo into the circle. If the logo is on a white background, fill the image area with the logo as much as possible. It helps increase the site brand awareness.
Columns of the "Врачи (Doctors)" sheet
`ФИО врача` (Doctor's full name) *	The doctor's full name. Make sure to enter it in this order: `last name, first name, patronymic`.
`Идентификатор врача` (Doctor ID) *	A unique ID that can be used to identify the doctor in the system (an arbitrary value). If multiple offers are associated with the doctor, enter the same doctor ID for them.
`URL карточки врача` (Doctor card URL) *	The URL of the doctor's page on your site. Must be unique for each offer. If it's impossible to give an offer a unique URL (for example, the doctor's page exists on the site, but there are no separate URLs for different consultation types), add a non-significant parameter to the URL: `?offer_id=<ID value>`.
`Стоимость` (Fee) *	The consultation fee when booking an appointment through the feed's source (discounts included). The parameter `Minimum fee` with the value `TRUE` indicates the fee "from..." If the fee is unknown or the first appointment is free, enter `0` (paired with the value `Fee unknown` in the `Service` parameter). To display the fee on the doctor card, set parameter `Appointment availability` to `TRUE`.
`Цена от` (Minimum fee) *	Enter `ИСТИНА` (TRUE) if the fee isn't fixed.
`Стоимость без скидки` (Fee without discount);	The appointment fee at the clinic (without the discount if the `Fee` element indicates the fee with the discount included). Can't be lower than the value of the `Fee`.
`Услуга` (Service)	The service. Possible values: `Первичный прием` (initial consultation). `Цена неизвестна` (fee unknown).
`Специальности врача через запятую` (Doctor's specialties separated by commas) *	A list of the doctor's specialties, with values separated by commas.
`URL изображения доктора` (URL of the doctor's image)	A link to the doctor's photo. Recommendations: Dimensions: at least 210 × 210 pixels. Shape: square. Vertical photo. Optional.
`Описание врача` (Doctor description)	A text description of the doctor's specialty (will be shown in the card). Try to provide a detailed description worded in a way that is easy for users to understand.
`Стаж, полных лет` (Experience, in full years) *	Whole number.
`Начало карьеры` (Start of career).	The career start date in ISO 8601 format.
`Город` (City) *	The city where the doctor gives consultations.
`Взрослый врач` (Adult patients)	Consultations for adults (over 18 years old). Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default).
`Детский врач` (Child patients)	Consultations for children (under 18 years old). Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default).
`Число отзывов` (Number of reviews)	The total number of reviews that can be read at this doctor's URL. Default value — 0.
`Степень` (Academic degree)	"Кандидат наук" (Candidate of Sciences) or "Доктор наук" (Doctor of Sciences).
`Звание` (Rank)	"Профессор" (professor) or "Доцент" (docent).
`Category`	"Первая категория", "Вторая категория", or "Высшая категория" (first, second, or superior grade).
`Город клиники` (City of the clinic).	The city where the clinic is.
`Адрес клиники` (Clinic address) *	The address of the clinic. As specified in the clinic's card in Yandex Business.
`Название клиники` (Clinic name) *	The clinic name. As specified in the clinic's card in Yandex Business.
`Возможность записи` (Appointment availability)	Whether an appointment can be booked through the site providing the file. Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default).
`Онлайн-расписание` (Online schedule)	Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default).
`Телефон для записи` (Phone number for appointments)	The phone number for making appointments. It can be a substitute number if your site uses number substitution.
`Organization ID`	If the ID wasn't detected automatically, you can use the ID from Yandex Maps: Go to the organization's card in Yandex Business. To open the organization profile, click Profile. The numbers in the link will be the organization's ID. For example, for the link `https://yandex.ru/profile/‪‪1032739194`‬‬, the organization's ID is `‪‪1032739194‬‬`.
`Внутренний идентификатор врача` (Internal doctor ID)	The ID that is used in your system. For example, "id123". Required for generating a search result with doctor schedules. Pass one or more parameters.
`Внутренний идентификатор клиники` (Internal clinic ID)
`Внутренний идентификатор услуги` (Internal service ID)
`Прием по ОМС` (OMS consultation)	Whether an appointment can be made using the OMS (compulsory health insurance) policy. Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default).
`Вызов на дом` (House calls)	Whether house calls can be made. Possible values: "ИСТИНА" (TRUE) or "ЛОЖЬ" (FALSE, default).
`Прием по видеосвязи` (Video consultations)	The availability of video consultations (telemedicine). Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default). If the doctor gives video consultations, the offer can be shown in all Russian regions.
Columns of the "Доп информация врача (More doctor details)" sheet
`Идентификатор врача` (Doctor ID)	A doctor whose information is fully specified on the Врачи sheet.
`Type`	The type of the doctor's activities during the specified period. Possible values: `Место работы` (Job). `Образование` (Education). `Сертификат` (Certificate).
`Организация` (Organization).	The name of the institution. For example, Astrakhan State Medical University.
`Период Начало` (Period start)	The start year of the activity period.
`Период Конец` (Period end)	The end year of the activity period. Optional.
`Name`	The job title and specialization. For example, `зав. отделением хирургии`, `врач-педиатр` (Chief of Surgery, pediatrician).
"Отзывы о враче (Doctor reviews)" sheet
`Идентификатор врача` (Doctor ID)	A doctor whose information is fully specified on the Врачи sheet.
`Автор отзыва` (Reviewer)	The reviewer's name.
`Идентификатор автора` (Reviewer ID)	Required for distinguishing between reviewers with identical names.
`Ссылка на аватар автора` (Link to reviewer's avatar)	The URL of an image.
`Дата и время` (Date and time)	The review date in ISO 8601 format.
`Отзыв проверен` (Review verified)	Whether the appointment with the doctor was verified and the review passed moderation. Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default).
`Отзыв участвует в рейтинге` (Review included in average rating)	Whether the review is included in the average rating for displaying the doctor card. Possible values: `ИСТИНА` (TRUE) or `ЛОЖЬ` (FALSE, default).
`Оценка` (Rating)	The user rating, from 1 to 5.
`Что понравилось` (What reviewer liked)	The description of what the reviewer liked (if included in the review).
`Что не понравилось` (What reviewer disliked)	The description of what the reviewer didn't like (if included in the review).
`Комментарий` (Comment)	The user's comment, or the review body if there is only one text field in the review form.
`Ответ на отзыв` (Response to review)	The response to the review.
`Link`	Review URL. For example, `https://example.com/doctor1/reviews?page=2`.

Online schedule

An answer can contain information about the doctor's schedule with appointment functionality. After selecting a date and time, the user will go to your site to book an appointment.

Example (the design may vary)

To connect, contact support at partner-wizards@yandex-team.ru. Put “Integration of online doctor appointment schedule: cooperation proposal from ” in the subject line.

For technical requirements, see the Sending Data on Doctor Schedules section of the Yandex Webmaster API Help section.

How to upload an XLSX file

Log in to Yandex. Add the site to Yandex Webmaster and verify your management rights, or get access for your account from the site owner.

In Yandex Webmaster, go to Services and offers in search results → Feeds and errors.
Click Upload feed.
Choose the Doctors business category.
Specify the region. For example, if the offers in the file are available on the same terms in all Russian regions, select Russia.
Select XLSX file and upload the file.
Click Done.

Yandex Webmaster will check the XLSX file. If it contains errors, a message about errors will appear next to the file on the Services and offers in search results → Feeds and errors page in Yandex Webmaster. To learn more, click Errors next to the feed. Fix the errors, and Yandex Webmaster will check the file again shortly after.

Also, the site and offers information will be checked by the quality control service within a few days. The feed can be rejected for violations of the rules.

Terms

The site must ensure that the data is correct and the offers match the subject. It is also responsible for dissemination of illegal information. In the event the terms are violated, Yandex has the right not to use the site data for changing the display in the search results.

The response position in the search results is determined by the general ranking principles: the pages that are most relevant to the query get higher positions. The order of the cards within the response is determined using research into user interaction with the cards to maximize conversion and surplus.

We strive to show information in search results that will be useful to a particular user. To take into account conversion data for ranking offers within the responses described on this page, we recommend installing Yandex Metrica on your service. This will make search results personalization more efficient.

Learn more about events in Yandex Metrica.

Page updated: July 21, 2025.

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