List of organizations
For which sites
Organizations that people visit in person (e.g., cafes, hair salons).
What it adds to search results
Contains addresses, phone numbers, business hours, and ratings of organizations, as well as markers on the map. Formed from the data indexed by Search.
When a user searches for information about the location or sphere of activity of a particular organization, Search may show them a carousel of company cards that best match the query. A set of filters helps the user refine the query and get an even more relevant list of cards — for example, only organizations located nearby.
How to set it up
You have to provide information about the organization in order to create an answer. There are several ways to do this.
Using Schema.org markup
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Yandex processes markup schemas inherited from Organization and Place. Yandex supports schemas that are links (marked with a “+” sign).
Organization
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EducationalOrganization
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LocalBusiness
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AutomotiveBusiness
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EntertainmentBusiness
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AdultEntertainment
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ComedyClub
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FinancialService
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FoodEstablishment
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IceCreamShop
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HealthAndBeautyBusiness
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HomeAndConstructionBusiness
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HVACBusiness
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HousePainter
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Locksmith
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LodgingBusiness
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MedicalOrganization
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ProfessionalService
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HousePainter
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Locksmith
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SportsActivityLocation
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GolfCourse
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Store
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ConvenienceStore
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HardwareStore
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HobbyShop
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OutletStore
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TouristInformationCenter
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PerformingGroup
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DanceGroup
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TheaterGroup
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Place
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CivicStructure (the openingHours property is supported for inherited schemas)
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LocalBusiness (the openingHours property is supported for inherited schemas)
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AutomotiveBusiness
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ChildCare
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EntertainmentBusiness
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AdultEntertainment
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ComedyClub
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FinancialService
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FoodEstablishment
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IceCreamShop
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HealthAndBeautyBusiness
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HomeAndConstructionBusiness
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HVACBusiness
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HousePainter
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Locksmith
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LodgingBusiness
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MedicalOrganization
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ProfessionalService
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HousePainter
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Locksmith
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SportsActivityLocation
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GolfCourse
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Store
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ConvenienceStore
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HobbyShop
More about markup details
For these schemes, the following fields are supported (where they are defined by the standard):
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name
Text − Full name of the organization. -
url
URL − The site URL. -
address
PostalAddress — Postal address:-
addressCountry
(Text or Country) — Country. For example, Russia. You can also specify the two-letter country code according to the ISO 3166−1 alpha-2 standard. For countries in the format schema.org/Country the following field is supported:name
(Text) — Name of the country.
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addressLocality
(Text) — City, town or village, for example, “Gadjukino”. -
addressRegion
(Text) − Region, for example, "Moscow Oblast". -
postOfficeBoxNumber
(Text) — P.O. box number. -
postalCode
(Text) — Postal code. -
streetAddress
(Text) − Address, for example, “123 Main Street, Building 1”.
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faxNumber
(Text) — Fax number. -
telephone
Text — Phone number. -
location
(Place) — Location of the organization. If an organization (or a branch) is located in a mall, the mall name must be indicated in this field. -
geo
(only GeoCoordinates; GeoShape isn't supported) — Geographic coordinates:-
latitude
(Number or Text) — Latitude, for example 29.58. -
longitude
(Number or Text) − Longitude, for example 31.08.
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openingHours
(Duration) — Working hours of the organization. Duration — Text in ISO 8601 format. May be defined as intervals during the week, first indicating days, then the times during those days. Days should be separated by a comma ",". Intervals of days and hours are indicated with a dash "-".-
Days are indicated by two-letter abbreviations: Mo, Tu, We, Th, Fr, Sa, Su.
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Time is indicated in the 24-hour format. For example, 15:00.
<time itemprop="openingHours" datetime="Tu,Th 16:00−20:00">Tuesdays and Thursdays from 4:00 to 8:00 p.m. </time>
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If the business is open every day of the week, this can be indicated as follows:
<time itemprop="openingHours" datetime="Mo-Su">Monday to Sunday, 24/7 </time>
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* Required field for displaying the snippet of the site’s home page and the structured snippet of other pages.
Note
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The
openingHours
field is supported only in schemas inherited fromOrganization/LocalBusiness
andPlace/CivicStructure
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If the site belongs to a chain business, you should mark up each location as a separate company.
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All pages with markup should be linked to from the home page.
You can validate the structured data.
Example of markup
<div itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">Yandex</span> Contact details: <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> Address: <span itemprop="streetAddress">16 Leo Tolstoy St.</span> <span itemprop="postalCode">119021</span> <span itemprop="addressLocality">Moscow</span>, </div> Phone number:<span itemprop="telephone">+7 495 739-70-00</span>, Fax number:<span itemprop="faxNumber">+7 495 739-70-70</span>, Email: <span itemprop="email">pr@yandex-team.ru</span> </div>
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By adding the organization to Yandex
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Go to the Organizations page.
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Click the Add button and fill in the fields.
You can also link a company that already has a profile on Yandex to your website. To do this, go to the profile, find the organization editing form, and specify the website address to which you want to link this information in the Website field.
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Terms
The site must ensure that the data is correct and the offers match the subject. It is also responsible for dissemination of illegal information. In the event the terms are violated, Yandex has the right not to use the site data for changing the display in the search results.
Last updated: 08.02.2022.
Change history
- Added a reference to the response display example in “What it adds to search results”.
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* Required field for displaying the snippet of the site’s home page and the structured snippet of other pages.