Product snippet

Eligible sites

Online stores and marketplaces.

What it adds to search results

Information about a product: its photo, price, and short description. Such an answer is displayed when the store has products matching the user's query. Answers are generated automatically based on the data processed by the indexing bot or taken from submitted feeds. To learn more, see Yandex Products Help.

How to set it up

To include your offers in such responses, send information about them to Yandex. To do this, create a YML feed. The YML standard was developed by Yandex and is based on the XML standard.

How to create a feed

YML feed generation is supported by major content management systems (CMS).

To connect an online store to Yandex services and technologies, generate a link to the product data in YML format using the plugin for your site. Plugins are usually located in the CMS folder. The most popular plugins are listed below.

Note

If you have problems generating the link, contact your website's support.

Use a pre-existing plugin for your site

Create a YML feed manually

View the plugin list.

Note

All modules, except for the 1C-Bitrix module, are developed by third-party companies or specialists. Yandex is not responsible for their performance.

These CMS names and logos are used pursuant to the copyright holders' policy regarding these trademarks. Their use doesn't imply that the copyright holders are in any way related to the listed modules, approve of them, or are otherwise associated with Yandex.

This option is useful for developers. See the Yandex Products Help section to learn how to create a YML feed.

How to send a feed

There are two options to submit the feed:

In Yandex Products

By using Yandex Webmaster API

1. In the personal account of Yandex Products, go to the Product feeds page.

2. On the Feed list tab, click Add → Specify file link.

3. In the Feed name field, edit the feed name. By default, the field is set to the Feed as of <dd.mm.yyyy> format.

4. Click the Sales regions field and select sales regions from the dropdown list.

   To view the regions that constitute a region, click .

   To select all regions, click Select all.

   To remove a selected region:

   • in the Sales regions field, click to the right of its name;

   • deselect the region in the dropdown list.

5. In the Feed link field, enter the feed link. For example: https://example.com/feed.yml.

   If your site is configured so authorization is needed to access the product feed

   1. Enable the Password-protected access option.

   2. Enter the username and password.

6. Click Add.

For more information, see documentation.

The feed will be checked by Yandex Products. If it contains errors, the feed status will change in the Yandex Products’ personal account on the Product feeds page. To view the errors, click the feed line and go to the Errors and recommendations tab. Correct the errors. The service will check the feed and update its status within 5 days.

The quality service will also check information about the site and offers within 5 days. The feed can be rejected for violations of the rules. To view the errors, click the feed line and go to the Errors and recommendations tab. Correct the errors and click Recheck.

Terms

The site must ensure that the data is correct and the offers match the subject. It is also responsible for dissemination of illegal information. In the event the terms are violated, Yandex has the right not to use the site data for changing the display in the search results.

The feed data can be used to enrich the organic search result representing your service in search if this increases the surplus (the usefulness metric) of the search output.

We strive to show information in search results that will be useful to a particular user. To take into account conversion data for ranking offers within the responses described on this page, we recommend installing Yandex Metrica on your service. This will make search results personalization more efficient.

For developers

If you develop plugins for online stores (creating YML, sending order data to CMS, managing balances) and you already have a plugin for a popular CMS, send your request to publish it using the feedback form.

Last updated: 08.02.2022.