Snippet
A snippet is a block of information about a web page shown in search results. The snippet includes the title and description of the page, and may also contain additional information about the site.
Snippets give users a general idea of the page content or provide the information they are looking for without visiting the site. The snippet may show:
- Title and description.
- Favicon.
- Site address. In some cases, the snippet for internal pages shows the address as breadcrumbs.
- Publication date.
- Icons, if the site has badges.
The snippet may have an enhanced appearance and include sitelinks, the organization's address, images, and other information.
The snippet’s quality affects the CTR: if the snippet is formed properly, users are more likely to visit the site.
To check out how the site is displayed in search results and what improvements you can make, go to the View in search results page.
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