Search query monitoring
With Yandex Webmaster, you can find out which search queries already return your site in Yandex Search results.
The data is grouped by search query and by URL.
By search query
To see impressions by query, select Query at the top of the table.
Under each query, the highest frequency URL for that query is displayed.
By URL
To see impressions by URL, select URL at the top of the table.
Under each URL, the highest frequency query for that URL is displayed.
The following metrics are available for working with search queries in Yandex Webmaster:
Impressions
The display of the link to the site in the Yandex search results for some query. Potential presence of the link on the second and further search result pages is not considered a display, if the user didn't open the page.
Clicks
The user's click on the site in the Yandex search results page.
CTR
The ratio of the number of clicks on the snippet to the number of its impressions is measured in percent. It can be said that this indicator reflects the attractiveness of the website page snippet.
Position
The position where the site’s link appears in Yandex search results in response to a search query.
Information about the site’s position may be missing if during the specified period:
- the site did not appear in search results for the specified search query;
- the specified search query was never entered;
- users did not find the site in the search results.
To determine the reason why the data on site position is absent, check the Demand metric. If its value is zero, users have not entered the search query. If its value is greater than zero but the position is not determined, it is likely that users have not found the site in the search results or it is not displayed for the search query.
Demand
Shows how often Yandex users enter a search query. If the site appears on the first page more than once, the total number of the site’s impressions may exceed the demand. For example, for navigational queries where the user is looking for a specific site and the search engine shows several results from one site.
Note
When viewing statistics by URL, demand data is not displayed. Demand is available in the context of search queries. Filtering by demand also works only when viewing statistics by query.
To get more detailed statistics on queries in different sections, use the following types of filtering:
Filtering by search queries
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If you want to select or exclude queries with certain words, use the following filters: “includes,” “does not include,” or “exact match.” To set more complex conditions, you can use Regular expressions.
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The “contained in group” filter can be used to filter rows that match previously created query groups (only groups from the query list and groups created by one or more filters on the query text are supported).
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Once you add a filter by search query, the table will show:
- In the Query view, all the queries that match the condition along with the pages that are returned most frequently for them.
- In the URL view, all the pages that appear in search results for the specified queries.
Filtering by page URLs
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To see data for a specific page or group of pages, you can also use the “includes,” “does not include”, and “exact match” options, or use Regular expressions. In all cases, the condition applies to the internal path of the page: without specifying its protocol, prefix, and domain.
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Once you add a filter by URL, the table will show:
- In the Query view, all the queries that return the specified pages in search results. Note that pages may appear in search results for multiple queries. When you use a URL filter in the Query view, the sample includes URLs with the most frequent queries, even if you filtered them.
- In the URL view, all the pages that match the condition along with the most frequent queries for them.
Filtering by metrics
: For metrics like impressions, clicks, position, CTR, and demand, you can set a condition (greater than, greater than or equal to, less than, less than or equal to, equal to) for the given date range. As a result, only rows where the metric meets the condition for all dates in the selected range will remain in the table.
Filtering by time intervals
: To get data for a specific period, use the Monitoring interval filter. You can select the following time intervals in it:
* The past two weeks, with a breakdown by day. * The past 18 months, with an average value calculated for each month.
If the site has several pages relevant to the query:
- clicks and impressions are added up;
- page rank in search results is counted as the average rank;
- CTR is calculated based on the total number of clicks and impressions.
Note
When viewing statistics by URL, demand data is not displayed. Demand is available in the context of search queries. Filtering by demand also works only when viewing statistics by queries.
Monitoring search queries helps track the site’s visibility in search:
Check the dynamics of the site’s positions
- Select the Position metric.
- (Optional) Specify the region where you are promoting the site.
- (Optional) Select the type of device used by Yandex Search users (e.g., if you are checking the mobile version of the site).
Compare the dynamics of impressions and demand
This will help you understand if the change in the site’s visibility in search is a result of seasonal changes in demand.
- Highlight the segment of queries or page URLs you want to compare.
- Select the Demand and Impressions metrics and compare the data. For convenience, you can export the data in XLS format.
Find queries that are gaining popularity
- Highlight the desired segment of queries or pages.
- Select the Demand metric and check the trend of query popularity. For convenience, you can export the data in XLS format.
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