Search query analytics
Yandex Webmaster helps you track statistics on the search queries for which your site is displayed in the Yandex search results. You can analyze statistics in different sections:
- Site status dynamics by search queries — on the Search query statistics page. You can manage the query set that you track: add queries, configure query groups.
- Status of the site pages displayed for the search queries — on the Page statistics in search results.
Indicators
In your analysis, you can rely on the following indicators:
- Impressions
- Clicks
- CTR
And on average metrics, for example, average position and average click position.
You can add other indicators to the report or build a report for each indicator separately. There can be six indicators in the report.
The increase in the indicator for the selected period is shown in green, and the decrease is shown in red. The difference in numbers is calculated as compared to the previous period.
Tip
If you notice that the site position or the number of displays decreased, see how you can find out the reason for changes.
Difference in statistics
Data in Yandex Webmaster may differ from Keyword statistics (Wordstat) and Yandex Metrica. For example, services might record the click time differently (for clicks at 23:59). The time zone difference can be another reason for discrepancies.
Main reasons why the data in Yandex Webmaster and Wordstat may differ:
- Yandex Webmaster counts impressions and clicks up to the 50th position, which is only a part of the data.
- The data may be displayed with a delay. For example, in the Keyword Statistics, up to a month may pass between receiving the data and displaying it.
The data in Yandex Webmaster is different from the data in Yandex Metrica because Yandex Webmaster only counts clicks from the search results. The Yandex Metrica keywords report shows the sessions for these clicks. The number of clicks is not always equal to the number of sessions, since Yandex Metrica might not count a click as a session. The main reasons for this:
- The site is unavailable when the link is clicked.
- The Yandex Metrica tag is installed on the site incorrectly.
- There is no Yandex Metrica tag on the page the user opens from the search results.
- The user's browser didn't manage to download the code snippet in time.
- The HTTP Referer header is unavailable. It is impossible to count search engine traffic.
For more information about statistics, see Yandex Metrica Help.
You can also go to
The site position is the ranking on the Yandex search results page, with the link leading to your site. During the day the site can take different positions for the same search terms, so Yandex Webmaster shows an average value for the entire day.
The display of the link to the site in the Yandex search results for some query. Potential presence of the link on the second and further search result pages is not considered a display, if the user didn't open the page.
The user's click on the site in the Yandex search results page.
The ratio of the number of clicks on the snippet to the number of its impressions is measured in percent. It can be said that this indicator reflects the attractiveness of the website page snippet.
The average position, on which the site was located at the moment the user clicked on it in the search results.