Select queries and analyze market ^β

Yandex Webmaster can help you find target keywords and get a quick overview of the competition, simplifying and speeding up site promotion.

Uses

For whom

Search query selection will make your work easier if you are:

• A marketing specialist who promotes goods and services online.
• A SEO specialist.
• An online advertising and digital marketing specialist.

How to use

Select queries

1. In the Query field, enter something that characterizes your niche.
   To display a specific word form in the selection results, use the “!” symbol before the query.

   If the query consists of several words, place an exclamation mark before each word whose form you do not want to change. For example, !buy !wet-dry !vacuum.

2. Add words in the Negative keywords field to exclude non-target queries.

   For example, if you run a retail store selling new vacuum cleaners and do not want queries about wholesale sales, sales of used vacuum cleaners, or vacuum cleaner instructions to appear in the selection, add “wholesale”, “used”, and “instructions” to the negative keywords.

   If you want the word form to remain unchanged, use the exclamation mark ("!").

3. Optionally, you can also select the region and device type relevant for your analysis.

4. Under User queries, select the Main tab to view popular queries. They include the keywords you've entered above. Yandex Webmaster sorts them by the number of clicks in descending order.

   If you a click a query, the selection will be refined.
   There are three columns next to the queries:

   Competition level	Helps distinguish highly competitive queries from less competitive ones when promoting sites in the top 10 search results: Red for "high". Yellow for "average". Green for "low". Gray for "no data".
   Demand	Shows how many times users entered this query.
   Clicks	Shows how many users click on links in search results.

   Demand, clicks, and competitiveness will help you choose keywords to optimize and promote your site.

5. Look at queries in the Additional tab. They will help you find non-obvious queries, such as "vacuum for wet cleaning" as an addition to "wet and dry vacuum".

Evaluate the niche

Under Popular sites in Yandex Search, select the Sites tab to view a list of popular sites and analyze the market.

Evaluate how well the selection of sites matches your niche.

Learn from others’ experience

1. Look at the selection of popular pages.

   In the Pages tab, there are three columns next to the URLs:

   Impression frequency	Contains the "High", "Average", or "Low" values for pages that appear in search results for these queries.
   Average position	Shows the average position of the page in search results for these queries over the past month.
   Queries	Shows a selection of search queries for which the page appeared in search results over the past month. These queries are presented in the context of main and additional queries. Click on the number of queries to open a page with the selection.

2. Analyze the data about popular sites.

   Use and adapt this data to optimize and promote your site.