Managing groups of search queries
Managing groups of queries in Yandex Webmaster helps:
- Find out which search queries show your site's pages in search results, and which pages are displayed for these queries.
- View summary of the site's status in search results.
- Add your own search queries to Yandex Webmaster.
- Track summary statistics for search queries.
- Form groups of queries to get detailed information on the Search query statistics page.
Summary includes several indicators: displays, clicks, position, and CTR. These are mean values for the last 7 days, available on the Search query statistics page. You can track data by search queries and by the URLS of pages that are displayed for these queries.
Query groups
By default, several query groups are available in Yandex Webmaster:
- All queries — A list of search queries for which your site was shown in the top 50 Yandex search results.
- Uploaded — Search queries that were added manually.
- Saved — Special group. Allows you to track data on certain requests (for example, to track changes in position for key phrases). Information about queries from this group is available on the Search query statistics page.
You can add your own groups of queries which you use most frequently.
Note
You can add up to 500 queries in one group (and up to 1000 queries in the Saved group). You can create up to 100 groups for one site.
To create a group, you need to copy the search queries from the list of all queries. There are several ways to do this:
Create a group while copying
- Select the All queries group and check the needed queries.
- At the bottom of the page click the Copy chosen search queries into group button.
- In the window that appears, enter the group name and click the Save button. The new group is displayed in the Query groups list.
Copy queries to the group created before
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Under the Query group list, click the create group button.
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In the window that appears, enter the group name and click the Save button. The new group is displayed in the Query groups list.
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Select the All queries group and check the needed queries.
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At the bottom of the page click the Copy chosen search queries into group button.
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In the window that appears, select the group name from the dropdown list and click Save. Queries are displayed in the selected group.
Copy queries to the Saved group
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Select the All queries group and check the needed queries.
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At the bottom of the page click the Copy chosen search queries into group button. Queries are displayed in the Saved group.
Example of grouping by key phrase
Imagine you're promoting an Internet store selling phones. You are interested in requests about mobile phone models, manufacturers, purchase and characteristics:
- [mobile phones]
- [touch phones]
- [online phones store]
- [buy a mobile phone]
- [buy a Samsung phone]
- [mobile phone store]
You can group these queries by the word "phone" and view statistics.
If you have just created a new group, statistics for this group will not be displayed. Wait a few days for the data to accumulate.
If necessary, you can manage the group you created by clicking 
:
- Rename.
- Delete.
- If a group has a filter, it can be saved for another group.
Download your own queries
You can add queries that are missing from the list. You can upload phrases to the Saved group and to the groups created manually.
Note
You can upload up to 10,000 queries per site.
There are several ways to download queries:
- As a text.
- With a .txt file.
Note
The number of queries (strings) in the text or in the text file can be up to 500.
Once you uploaded the phrases they are displayed in the group you added them to. The list of phrases will be automatically filtered by the added manually value. In this mode, you can delete an added query. To see all phrases in the group, choose the by filter value.
Also, added queries are displayed in the Uploaded group.
Filtering queries
Queries can be filtered by parameters (for example, number of impressions in search results, number of clicks, query text, and so on).
For example, let's filter out requests by the page address and generate a list of queries for which the page snippet is shown in search results:
- Click the Add filter link.
- Choose the URL filter from the dropdown list and select the contains value. Enter a URL part in the field (for example,
/category/). - Click the Filter button.
By default, the list shows queries. To display page URLs in the list, click URL.
You can save the specified filter to an existing group or create a new group for it by clicking the Save button.
Adding multiple filters
You can apply several filters to choose the queries from the list. Filters are added using the AND operator. Thus, each phrase in the results meets all conditions at once.
Additionally, in the Query text filter you can specify conditions with "OR" operator, using the '|' symbol. For example, if you enter webmaster|Yandex, the result will show the phrases that contain at least one word specified in the filter.
Questions and answers
Why has the site's ranking dropped sharply?
This may be due to changes in the ranking algorithms: new ranking factors are added from time to time, outdated ones are removed, and the weight of factors changes.
In addition, the site quality affects its position in the search results. Check your site for restrictions on the Site diagnostics page in Yandex Webmaster.
For what period is the information displayed?
The position on the Managing query groups page is the average website position for the given query over the last 7 days that is available on the Search query statistics page.
To view information about a query group for a certain time period, choose the period and the query group on the Efficiency → Query statistics page.
There is no data about search queries. Why?
The page shows information about queries that most often had the website in the top 50 positions in search results. Perhaps there are no such queries for your site yet. Also, if you just added your website to Yandex Webmaster, collecting the data will take some time. This usually it takes a week.
If there is no data about clicks, most likely, there were no clicks on your site from the search results in the chosen period. A large number of impressions does not guarantee a large number of clicks. If there are no clicks despite the large number of impressions, make sure your site is presented on the search results page. It should have a header and a snippet that correspond to the query.
Query data in a newly created group will be shown after the information for the day is processed.
I don't see my site on the specified position in search results. Why?
Position in search results depends on many factors and is not permanent. Try to find your site in other adjacent positions. Impressions and clicks that have position starting from 50 are excluded from processing.
You can also go to
A snippet is a block of information about a document that is displayed in the search results. A snippet includes the header, description or annotation of the document, and may also contain additional information about the site. Learn more
The display of the link to the site in the Yandex search results for some query. Potential presence of the link on the second and further search result pages is not considered a display, if the user didn't open the page.
The user's click on the site in the Yandex search results page.
The ratio of the number of clicks on the snippet to the number of its impressions is measured in percent. It can be said that this indicator reflects the attractiveness of the website page snippet.
The site position is the ranking on the Yandex search results page, with the link leading to your site. During the day the site can take different positions for the same search terms, so Yandex Webmaster shows an average value for the entire day.