For the store owners

Users regularly ask Yandex where they can buy a certain product, who offers it and for what price.

To show in the search results that you are a store and you have the desired product , Yandex developed a snippet improvement program. For the participating sites, it shows structured descriptions with information about the store, its goods and services.

How do I improve my store's snippets and attract interested users to my site? There are three ways, for those who are Yandex.Market partners and for those who aren't:

  • For Yandex.Market partners: upload your products in Yandex.Market, the product information will be passed automatically to the web search.
  • For those who aren't Yandex.Market partners: upload product information through Yandex.Webmaster.
  • For those who aren't Yandex.Market partners: add Schema.org semantic markup. You will get a different structured snippet (that shows the price and product description):

If you pass the data using both Yandex.Market or Products and prices and semantic markup, the snippet can be generated from multiple sources (based on higher quality data).

Can my site participate in this program?

You can participate in the snippet improvement program if:

  • Your site is an online store, representative of an offline store, company that provides services, or a site that aggregates offers from other companies.

  • Your site lists your assortment of products/services and each product/service has a separate page on your site.

  • Your site provides contact info and legal information about your company.

To participate in the Yandex.Market partner program, you need to read and accept terms and conditions.