Addresses and organizations
You can mark up the your organization details to participate in the affiliate program and improve snippets displayed in the Yandex search results.
Yandex.Business processes the markup schemes inherited from Organization and Place. Schemes that are links (marked with a plus sign) are supported by Yandex.Business.
EducationalOrganization
LocalBusiness
AutomotiveBusiness
EntertainmentBusiness
AdultEntertainment
ComedyClub
FinancialService
FoodEstablishment
IceCreamShop
HealthAndBeautyBusiness
HomeAndConstructionBusiness
HVACBusiness
HousePainter
Locksmith
MedicalOrganization
ProfessionalService
HousePainter
Locksmith
SportsActivityLocation
GolfCourse
Store
ConvenienceStore
HardwareStore
HobbyShop
OutletStore
TouristInformationCenter
PerformingGroup
DanceGroup
TheaterGroup
CivicStructure (the openingHours property is supported for inherited schemas)
LocalBusiness(the openingHours property is supported for inherited schemas)
AutomotiveBusiness
ChildCare
EntertainmentBusiness
AdultEntertainment
ComedyClub
FinancialService
FoodEstablishment
IceCreamShop
HealthAndBeautyBusiness
HomeAndConstructionBusiness
HVACBusiness
HousePainter
Locksmith
LodgingBusiness
MedicalOrganization
ProfessionalService
HousePainter
Locksmith
SportsActivityLocation
GolfCourse
Store
ConvenienceStore
HobbyShop
For these schemes, the following fields are supported (where they are defined by the standard):
name (Text)* − Full name of the organization.
url (URL)* − The site URL.
address (PostalAddress)* — Postal address:
addressCountry (Text или Country) − Country. For example, Russia. You can also specify the two-letter country code according to the ISO 3166−1 alpha-2 standard. For countries in the format schema.org/Country the following field is supported:
name (Text) − The country name.
addressLocality (Text) − City, town or village, for example, “Gadjukino”.
addressRegion (Text) − Region, for example “Moscow Region”.
postOfficeBoxNumber (Text) − P.O. box number.
postalCode (Text) — Postal code.
streetAddress (Text) − Street address, for example, “ul. Dvadtsati Shesti Bakinskikh Komissarov, 1”.
faxNumber (Text) — Fax number.
telephone (Text)* — Phone number.
location (Place) − Location of the organization. If an organization (or a branch) is located in a mall, the mall name must be indicated in this field.
geo (only GeoCoordinates; GeoShape isn't supported) — Geographic coordinates:
latitude (Number or Text) − Latitude, for example 29.58.
longitude (Number or Text) − Longitude, for example 31.08.
openingHours (Duration) — Working hours of the organization. Duration — Text in ISO 8601 format. May be defined as intervals during the week, first indicating days, then the times during those days. Days should be separated by a comma ",". Intervals of days and hours are indicated with a dash "-".
Days are indicated by two-letter abbreviations: Mo, Tu, We, Th, Fr, Sa, Su.
Time is indicated in the 24-hour format. For example, 15:00.
<time itemprop="openingHours" datetime="Tu,Th 16:00−20:00">Tuesdays and Thursdays from 16:00 to 20:00 </time>
- If the business is open every day of the week, this can be indicated as follows:
<time itemprop="openingHours" datetime="Mo-Su">From Monday to Sunday, 24/7 </time>
* Required field for displaying the site's main page snippet and the structured snippet of other pages.
The openingHours field is supported only in schemas inherited from Organization/LocalBusiness and Place/CivicStructure.
- If the site belongs to a chain business, you should mark up each location as a separate company.
- All pages with markup should be linked to from the home page.
You can use the validator to check if the micro-markup is correct.
Example of markup
<div itemscope itemtype="http://schema.org/Organization">
<span itemprop="name">Yandex</span>
Contacts:
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
Address:
<span itemprop="streetAddress">ul. Lva Tolstogo, 16</span>
<span itemprop="postalCode">119021</span>
<span itemprop="addressLocality">Moscow</span>,
</div>
Telephone:<span itemprop="telephone">+7 495 739–70–00</span>,
Fax:<span itemprop="faxNumber">+7 495 739–70–70</span>,
Email address: <span itemprop="email">pr@yandex-team.ru</span>
</div>