To get structured snippets in Yandex search results for a software site, add markup to pages containing descriptions.

Snippet without semantic markup:

Snippet with semantic markup (shows the description, price, size and operating system):

For snippet generation, Yandex supports the following types from the standard:

The properties processed by Yandex are described below. The data type that the property value should correspond to is indicated in the table.


Brief and extended description of the software product.


Program category. For example, “Players”, “Races”, “Online game”.

Several words can be entered in the field; the snippet will use the first few values so that their combined length does not exceed 24 characters.

fileSizeIntegerSize. If only a number is entered in the field, the default unit of measurement will be kilobytes. You can enter measurement units (KB, MB, GB), and the size will be indicated in the unit specified.No

Number of downloads.

<meta itemprop="interactionCount" content="UserDownloads:XXX" />

where XXX is the total number of downloads.


Operating system.

Possible values: win, windows X (where X is the OS version), xp, vista (for Windows OS), Windows Mobile (for Windows Mobile OS), Mac (for Mac OS), iOs, iPhone, iPad (for iOs), Android (for Android).

To list several versions of one OS, separate them with commas (for example, Windows 7, 8, XP, Vista).

To enter several OS's, separate them with "|" (for example, Windows 8| Android | ‎iOS).

price and priceCurrencyNumber, Text

Price and currency. Entered as embedded properties of the nested Offer type.

To specify the currency, use the codes according to the ISO 4217 standard (for example, RUB stands for rubles).

If the price value is equal to 0, the snippet displays “Free”.


At least two optional properties should be entered in order for the snippet to be generated on the page. If the Yandex search robot decides that the regular snippet is more informative than a structured one, it will use the regular snippet.

Example of markup

<div itemscope itemtype="">
    <div itemprop="description">Skype is a free program that you can use to chat on the phone for free over the internet.</div>
    <div itemprop="offers" itemscope itemtype=""> Software status:
        <meta itemprop="price" content="0"/>Free</div>
    <div>Size:<span itemprop="fileSize">38912</span> KB</div>
    <div>System:<span itemprop="operatingSystem">Windows 7, 8, XP, Vista | Android | ‎iOS</span></div>
    <meta itemprop="interactionCount" content="UserDownloads:2129972" />

Verify the markup with the validator.