Software

To get structured snippets in Yandex search results for a software site, add markup to pages containing descriptions.

Snippet without semantic markup:

Snippet with semantic markup (shows the description, price, size and operating system):

For snippet generation, Yandex supports the following types from the Schema.org standard:

The properties processed by Yandex are described below. The Schema.org data type that the property value should correspond to is indicated in the table.

Property Type Description Required
description Text

Brief and extended description of the software product.

Yes
applicationSubCategory Text

Program category. For example, “Players”, “Races”, “Online game”.

Several words can be entered in the field; the snippet will use the first few values so that their combined length does not exceed 24 characters.

No
fileSize Integer Size. If only a number is entered in the field, the default unit of measurement will be kilobytes. You can enter measurement units (KB, MB, GB), and the size will be indicated in the unit specified. No
interactionCount Text

Number of downloads.

<meta itemprop="interactionCount" content="UserDownloads:XXX" />

where XXX is the total number of downloads.

No
operatingSystem Text

Operating system.

Possible values: win, windows X (where X is the OS version), xp, vista (for Windows OS), Windows Mobile (for Windows Mobile OS), Mac (for Mac OS), iOs, iPhone, iPad (for iOs), Android (for Android).

To list several versions of one OS, separate them with commas (for example, Windows 7, 8, XP, Vista).

To enter several OS's, separate them with "|" (for example, | Android | ‎iOS).

No
price and priceCurrency Number, Text

Price and currency. Entered as embedded properties of the nested Offer type.

To specify the currency, use the codes according to the ISO 4217 standard (for example, RUB stands for rubles).

If the price value is equal to 0, the snippet displays “Free”.

No

At least two optional properties should be entered in order for the snippet to be generated on the page. If the Yandex search robot decides that the regular snippet is more informative than a structured one, it will use the regular snippet.

Example of markup

<div itemscope itemtype="http://schema.org/SoftwareApplication">
    <div itemprop="description">SplitScreen makes it possible for you to view multiple webpages on one screen!</div>
    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> Program status:
        <meta itemprop="price" content="0"/>Free</div>
    <div>Size:<span itemprop="fileSize">38912</span> KB</div>
    <div>System:<span itemprop="operatingSystem">Windows 7, 8, XP, Vista | Android | ‎iOS</span></div>
    <meta itemprop="interactionCount" content="UserDownloads:2129972" />
</div>

Verify the markup with the validator.

Tell us what your question is about so we can direct you to the right specialist:

The markup is created within two weeks. If Yandex doesn't support any of the markup types on the page or the markup is incorrect, it skips it.

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

For a detailed description of errors, see Structured data validator.


This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.