With Yandex.Zen, independent authors, companies, and internet publications can generate or expand their audience.
To access all of Yandex.Zen's features, you need to create your own channel. Your channel will contain all your publications (both those that you create manually in Yandex.Zen, and those that are automatically collected from the internet). After you create your channel, you can put together publications directly in the Zen Editor.
In the Editor, you can view your Zen referral statistics and start earning money from ads served along with your publications. The most popular channels display on the initial selection screen and can participate in our sponsor program.
Users can subscribe to channels that they like. To make the selection process easier for them, add a name, logotype, and short description to your channel settings.
If you prepare a special, marked-up RSS feed for publications posted on your website, they will have better representation in Zen and be ranked higher.
If a channel violates Yandex.Zen rules, it will be pessimized automatically. Publications from that channel will display less frequently to users.