Campaign/flight/banner hierarchy

To enable this module for free, contact support.

After you enable the module, a Campaigns (NEW) tab is added to your account for all users. All your existing campaigns remain on the Campaigns (OLD) tab.

A new item, flights, is added to the hierarchy, which should make it appear as follows: Campaign → Flights → Banners. This way, some settings move from the campaign level to the flight level, allowing you to:

  • Fine-tune campaigns.
  • Place multiple flights with cross-placement frequency.

Statistical reports are available for each level in the Campaign → Flights → Banners hierarchy.

Statuses in the hierarchy

  • Active: Default status when adding a campaign, flight, or banner. You can change it.

  • Paused: Interim status. For example, this status is set for the duration of video conversion or if you need to stop serving ads but don't want to finish your campaign.

  • Completed: This status is automatically set upon reaching the completion date, a specified date, or a limit on impressions, clicks, or active events.

    Note

    Campaigns can be reactivated within 90 days of their completion date. After this period, you can't activate the campaign again and can only create a new one.

The paused and completed statuses prevent impressions for all lower-level objects. For example, if a flight is in paused status, no banners created in this flight are served, even if they have active status. This status doesn't affect banners in other campaign flights.

Campaigns

A Campaign is an object that includes multiple flights. A campaign includes an advertiser, assistants, impression count method, industry, contact frequency, and delivery settings (except for ad running speeds).

To add a campaign:

  1. In the Campaigns (NEW) tab, click Add.

  2. Configure the parameters.

    Note

    Some parameters in your account may differ depending on the enabled modules.

    General settings

    Parameter

    Value

    Name

    Required parameter.

    A campaign name of your choice.

    Advertiser

    Required parameter.

    The list of advertisers previously created in this account.

    Assistant

    The type of user who can manage or view (depending on their access rights granted by the account administrator) campaigns, banners, sites, and reports.

    Impression count method

    Default: banner ad response.

    You can only change this parameter when creating a campaign. To learn more, see Impression count method.

    Status

    Default: active.

    If the campaign is paused or completed, the banners that you created in this campaign aren't served.

    Active event

    Default: Event 1.

    You can select any event from the drop-down list. The Active events field only shows tag readings for this event. In General restrictions, the number of allowed events is set for this event.

    Industry

    Adfox won't display different ad campaigns from the same industry to a user on a single page.

    Contact frequency

    The campaign-level settings set a frequency cap for all flights and banners within the campaign. If the campaign-level caps are stronger (lower in value) than the flight-level or banner-level caps, the campaign-level settings prevail.

    Additionally, you can set up frequency targeting at the flight and banner level. Flight-level settings apply to all banners within the given flight. Banner-level settings apply only to the selected banner, ignoring the flight-level settings.

    Examples of applying settings

    Suppose you've capped the maximum number of impressions at 1 at the campaign level and at 2 at the banner level. The campaign-level setting will cap impressions at 1, but the banner-level cap will be ignored.

    Suppose you've capped the maximum number of impressions at 5 at the campaign level, at 3 at the flight level, and at 2 at the banner level. In this case, the banner's settings apply, and it is displayed no more than two times.


    Parameter

    Value

    General settings

    Maximum number of impressions to the user

    The total number of this campaign's banner impressions for a single user over the campaign duration.

    Maximum number of clicks per user

    The maximum number of clicks a user can perform while the campaign is active. When the maximum is reached, this campaign is no longer shown to the user.

    Period start date

    This parameter is editable if the impression or click frequency period is greater than or equal to 14 days.

    Impression settings

    Impression frequency period

    A period for capping the number of impressions per unique user.

    Special impression period (hours:minutes)

    A period for capping the number of impressions per unique user in hh:mm format. Applies if the Impression frequency period is set to <other period>.

    Number of impressions per period

    The total number of this campaign's banner impressions per user during the selected period.

    Minimum period between impressions (hours:minutes:seconds)

    The time interval in hh:mm:ss format that must elapse before the banner can be served to the user again.

    Click settings

    Click frequency period

    A period for capping the number of clicks per unique user.

    Special click-through period (hours:minutes)

    A time period in hh:mm format. Applies if the Click frequency period is set to <other period>.

    Number of clicks per period

    The total number of clicks on this campaign's banners that can be performed by a single user over the specified period.

    Minimum period between clicks (hours:minutes:seconds)

    A time interval between the banner click and the next banner impression in hh:mm:sec format.

    Delivery settings

    Parameter

    Value

    Impressions in total, day, hour

    • Total impressions: The maximum number of banner impressions for the campaign. When the number of impressions exceeds the value in this field, the campaign status changes to completed, and the banners are no longer served.
    • Impressions per day: Maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Impressions per hour: Maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.

    Clicks total, per day, per hour

    • Total clicks: Maximum number of clicks on banners for the campaign. When the number of clicks exceeds the value in this field, the campaign status changes to completed, and the banners are no longer served.
    • Clicks per day: Maximum number of clicks on banners per day. When the number of clicks since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Clicks per hour: Maximum number of clicks on banners per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.

    Active events total, per day, per hour

    Maximum number of allowed events overall, per day, and per hour. The limit only applies to the active event specified in the Active event field. When the number of events exceeds the value in this field, banner impressions pause.

    Start time

    Required parameter.

    The start date of the campaign. By default, this parameter is set to the current date.

    End time

    Date when the campaign status automatically changes to completed.

    Settings for the Russian ad register

    You're required to submit data to the ad register if you place ads under direct sales (directly to an advertiser or via an agency) for display in Russia. Select whether you need to submit data to the ad register.

    Parameter

    Value

    Submit data to state register

    Select this parameter if you need to get a token and submit data to the Russian state register through the Yandex advertising data operator

    Do not submit data to state register

    Select this parameter if you meet at least one of the following conditions:

    • You don't have a direct contract for placing ads with contractors.
    • Ads will be displayed outside of Russia.
    • You place a token in a creative on your own and transfer data to the Unified Register of Online Advertising via a different advertising data operator.
  3. Enter all the required campaign parameters and click Add. The Flights tab opens.

Flights

You can create an unlimited number of flights as part of a single campaign. The flight inherits the campaign's advertiser and assistants.

To add a flight:

  1. Open the Campaigns (NEW) tab and select the campaign where you want to create a flight.

  2. On the campaign page, click Flights.

  3. In the Flights tab, click Add. A form for adding a flight opens. Set the flight parameters.

    Basic parameters

    Parameter

    Value

    Name

    Required parameter.

    A flight name of your choice.

    Advertiser can add and edit banners

    If you enable this option, all advertisers specified in the campaign settings are authorized to add and edit banners in this flight.

    Status

    Default: Active.

    If the flight is paused or completed, the banners that you created in this flight aren't served.

    Rotation

    Parameter

    Value

    Level and priority

    These parameters determine how often this flight's banners are served compared to other flights' banners. The first is the highest level.

    Delivery settings

    Parameter

    Value

    Impression running speed

    A parameter for selecting one of four available impression running speeds.

    Total impressions, day, hour

    • Total impressions: Maximum number of banner impressions per flight. When the number of impressions exceeds the value in this field, the flight status changes to completed, and the banners are no longer served.
    • Impressions per day: Maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Impressions per hour: Maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.

    Deliver clicks

    A parameter for selecting one of four available click delivery speeds.

    Total transitions, day, hour

    • Total clicks: Maximum number of clicks on banners per flight. When the number of clicks exceeds the value in this field, the flight status changes to completed, and the banners are no longer served.
    • Clicks per day: Maximum number of clicks on banners per day. When the number of clicks since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Clicks per hour: Maximum number of clicks on banners per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.

    Active events total, per day, per hour

    Maximum number of allowed events overall, per day, and per hour. When the number of events exceeds the value in this field, banner impressions pause.

    Start time

    Required parameter. By default, this parameter is set to the current date.

    End time

    Date when the flight status automatically changes to completed.

    Do not show the campaign to users who came from the specified pages (referrer template)

    Set this parameter to avoid showing campaign banners to users who came from specific sites or site pages.

    Placement and targeting

    When creating a flight, you can specify a profile:

    Parameter

    Value

    Profile

    A drop-down list of previously created general profiles from the Settings → Profiles tab.

    Placement profile

    A drop-down list of previously created placement profiles from the Settings → Profiles tab.

    Targeting profile

    A drop-down list of previously created targeting profiles from the Settings → Profiles tab.

    Settings for the Russian ad register

    By default, ad labeling is disabled in flight settings. You can enable labeling manually.

    You're required to submit data to the ad register if you place ads under direct sales (directly to an advertiser or via an agency) for display in Russia. Select whether you need to submit data to the ad register.

    Parameter

    Value

    Submit data to state register

    Select this parameter if you need to get a token and submit data to the Russian state register through the Yandex advertising data operator

    Do not submit data to state register

    Select this parameter if you meet at least one of the following conditions:

    • You don't have a direct contract for placing ads with contractors.
    • Ads will be displayed outside of Russia.
    • You place a token in a creative on your own and transfer data to the Unified Register of Online Advertising via a different advertising data operator.
    Banner menu settings

    You can specify the advertiser's legal name and details. A banner menu will be added to the banner (the  icon). When a user clicks the menu, the advertiser information specified in Adfox appears. If the text is too long, it may be cropped and partially replaced with an ellipsis. A user will be able to view and copy all the information by triple-clicking it.

  4. Enter all the relevant fields, then click Add. The Placement tab opens.

Banners

The complete list of banners for all of your campaign's flights is available on the Banners tab at the campaign level.

The Campaign → Flights → Banners tab shows a list of banners within the associated flight.

To create a banner from that tab, click Add.

Contact support

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