Pixel
Pixels help you collect data on user interactions and track their behavior. They collect anonymous IDs of the users who have seen your banners. Use this data to set up targeting in Yandex Direct with the pixel-based segment. For example, you can show ads about your store's special offers to the users who have viewed the main page banner this month.
Tracking pixels can be embedded in advertising and promotional content across the Yandex Advertising Network and other ad networks alike.
Creating and installing a pixel
In Yandex Audience, go to Pixels, click Create pixel, and enter a name. The pixel code is generated.
Managing the pixel
To manage your pixels, click 
. You can create a pixel-based segment, rename or delete a pixel. Deleting is only possible if you delete all segments based on the pixel.
The pixel row shows its coverage in 7, 30 and 90 days. 7‑day reach is updated every 6 hours, and 30‑ and 90‑day reach every 12 hours, provided the segment based on that pixel is used in at least one Yandex Direct campaign. Otherwise, the pixel reach doesn't get updated.
To view or copy a pixel code, click 
in the row.
You can't grant access to the pixel for another user. You can use only your own pixels to create segments.
Still have questions?
Alert
Customer support agents can only assist you with campaigns associated with your username. You can see your current username it in the upper-right corner of the screen. The agent will get access to your data only when processing your request.
Message in WhatsApp
The unique identifier of the user's mobile app or browser. The ID becomes active when a user uses the relevant app or browser. As segments are updated, inactive anonymous identifiers are removed from the segments, and new ones are added (for example, if a user purchased a new device or reinstalled an app), so that only anonymous identifiers that have been active in the past 30 days remain in the segments.