Enabling InStream video ads

The Yandex Advertising Network enables you to show InStream video ads on mobile Turbo pages.


InStream video ads can only be shown inside videos processed through the figure element. Ads are not shown in videos from external resources.

Step 1. Create an ad unit

On Turbo pages, a default unit is enabled:

  • Unit type: mid-roll. It's displayed during video playback.
  • Start: From the 10th second.
  • Cycle: Every 10 minutes, up to 100 repetitions.

To create an InStream unit, contact Yandex Advertising Network support. In your message, specify that you want to create an InStream video ad for Turbo pages and provide your Yandex Advertising Network username and domain.

After your request is processed, you will get an email with your site ID. Use this ID when enabling the ads.

Step 2. Enabling and checking

To enable an InStream unit:

  1. In Yandex Webmaster, go to Turbo pages → Settings → Ads.
  2. In the Ads in videos section, click Add and select the ad unit type.
  3. Enter the site ID in the YAN field.
  4. Save the changes.
  5. In about an hour, check the ad unit display on a real Turbo page. InStream is not displayed in the example Turbo page.

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