Adding mirrors

Partners can add mirror domains to their sites to automatically serve Yandex Advertising Network ad units on those duplicate sites. You can add up to 50 mirror domains per site.

A site qualifies as a mirror if it is:

• Exact copy of a site approved by the Yandex Advertising Network (for example, ria.ru and rian.ru).
• Regional version of the primary site. The sites have the same structure but the content differs in regional characteristics (kp.ru and kp.by). For example, if a site is dedicated to real estate in Moscow, a site about real estate in Tyumen could be added to it as a mirror (vashdom.ru and vashdom.tyumen.ru).
• Category-specific version of the primary site. The sites have the same structure and a commonly themed niche, but each has its own specific features. For example, if a site is dedicated to cameras from one company, a site about cameras from another company could be added to it as a mirror (forum.minolta-club.ru and forum.sony-club.ru).

Sites registered with a “www” domain will automatically have the non-"www" mirror added. For instance, yandex.ru mirror will be added when registering www.yandex.ru.

How to add a mirror

1. Go to Websites Ads → Sites.
2. Click Edit under the site name.
3. Go to Mirrors, enter the site URL, and click Add.
4. Click Save.

Moderators review newly added mirrors within two days. If a mirror is successfully verified, it moves from the Under moderation list to Added.

Ad code must be inserted on mirrors. If a master domain is accepted into the Yandex Advertising Network, ads will be automatically displayed in all its subdomains once the ad code is inserted there.

Delete any mirrors that are not used any more. To delete a mirror, find it under Added and click next to it.

Automatic addition of mirrors

Embed the ad code in the mirror site to add it to the Yandex Advertising Network automatically. This may take some time. During the automatic update, the master domain will be Under moderation, and you'll be notified of the results by email. The fastest way to add a mirror is by editing the site settings directly in the interface.

Mirror statistics

Overall statistics will be gathered for the mirror and main site. To monitor statistics for a specific mirror, you can create a separate platform for it.

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