Survey of an own base

You can run a survey created in Yandex Surveys across your entire audience. For example, you might want to post it on your website or send it out via email.

To configure a survey against your own respondents:

1. Start creating a simple or an advanced survey and go to the Survey settings and launch step.

2. In the Targetings section, select the My audience tab.

3. Select the survey language. Answer templates and the name of the Next button will be automatically translated into this language. Pay attention only the standard text will be automatically translated.

   If you changed the text of a button or templates, you need to translate it by yourself.

   If the chosen language has the other text direction, for example, as in Arabic, the text direction in the survey is automatically changed.

4. Select Yandex Metrica tag: this allows you to track the survey's conversion rate and analyze its audience. For example, use UTM tags.

5. If you want to forward the respondent to a certain page after they complete the survey, enter the URL in the Completing the survey box. This may be the website of the service mentioned in the survey, an online store, or the main page of your website. To launch the redirect, turn on the Show Surveys promo after the survey option.

6. If needed, enable the Allow taking the survey multiple times option.

7. Choose a method to send the survey:

   Link	Copy the link to the survey from the interface and send it to your respondents. If you want to distribute the same survey across different channels and track where your respondents come from, add UTM tags to the survey link.
   Website	Copy the iframe code and post it on your website.
   QR code	Download the QR code in the .png or .svg format and send it to your respondents. Note if you turn on the Allow taking the survey multiple times option, the QR code is updated and you need download it again.

8. If necessary, customize the survey appearance.

We store survey data on servers in Russia in full accordance with Federal Law 152, "On Personal Data".

UTM tags in survey links

In Yandex Metrica, you can track the source where the respondent has come from.

For example, you decided to send one survey link to Telegram and another link by email. If you assign UTM-tag_1 to the first link and UTM-tag_2 to the second link, you will see traffic for each link in Yandex Metrica individually.

Survey appearance

When creating a survey of your own base, you can change the questionnaire appearance. For example, you can add a company logo or change the font. To do this, enable the Custom survey appearance option. The appearance settings will open.

Survey appearance settings

• Logo: Upload an image in PNG or JPG format. The image size must be no more than 1 MB. The logo will appear in the upper-left corner of the survey.

  We recommend using a rectangular 300 × 80 image. If you upload a logo that's too large, it will be downsized with the same proportions.

• Emojis — select an emoji set that will be applied to all questions of the Emojis type. There are three types available: Emotional, Neutral and Standard.

  Emotional

  

  Standard

  

  Neutral

  

• Main element color: Select the color of radio buttons, checkboxes, scales, buttons, and other survey elements.

• Inner element color: Select the fill color of radio buttons and checkboxes or the font color of the selected scale element.

• Background: Enter the background color code or upload an image in PNG or JPG format with a maximum size of 5 MB.

  We don't recommend using background colors that are too bright — it may annoy the respondents and distract them from taking the survey.

• Questionnaire underlay: A background under the survey. Enter the color code. You can also make an underlay transparent.

• Links: Add up to three links to be displayed at the bottom of the survey.

• Legal information: Add the text to be displayed at the bottom of the survey.

• Survey progress bar: A colored line at the bottom of the survey that gets filled in as the respondent answers the questions. To remove the bar, select the Delete progress bar option.

• Font: Select the survey font.

To the left of the settings, there's an example of how they affect the survey appearance. If you want to check what the survey will look like to your respondents, click View test survey at the bottom of the page.