Coca-Cola (often abbreviated to "Coke") is a cola drink and is the world's most popular carbonated soft drink. The Coca-Cola Company's headquarters are located in Atlanta, Georgia, (A)________ around 1884. Coke's inventor, John Pemberton, was not a quickwitted marketer of his drink, and the ownership of Coke eventually passed to Asa Candler, (B)________. Candler's successful marketing, continued by his successors such as Robert Woodruff, established Coke as a major soft drink first in the United States and later around the world.

Originally designed to be sold at soda fountains, (C)________, whose distinctive shape has become a part of the drink's branding. Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture. Nevertheless, Coca-Cola has been criticised for its possible negative health effects, with many urban myths surrounding it. In addition, (D)________ has been periodically challenged, in particular by its main rival Pepsi-Cola. This tension reached its peak during the 1980s, at the height of the Cola Wars, which eventually resulted in the heavily-publicised introduction of "New Coke", (E)________. The widely unpopular decision was eventually voided in the face of public opposition.

Since then, the Coca-Cola Company has on occasion introduced soft drinks under the Coca-Cola brand name. The most famous of these is Diet Coke, which has become a major diet cola, but others exist, such as Cherry Coke. There are also (F)________ but which remain unaffiliated with Coca-Cola the drink, such as Sprite.