The structure and content of the reports are subject to change without prior notice.
For example, a new column may be added or the name of the sheet may change.
Shelf Report
The method is available for all models.
If you are using an API Key token, one of the accesses in the list is required to call the method
- promotion — Product promotion
- finance-and-accounting — View financial data and reports
- all-methods — Full account management
Starts the generation of a summary report on the shelves — ad blocks with a banner or video and a set of products. Read more about them in the Help of the Market for sellers.
You can find out the generation status and get a link to the finished report using a request. GET v2/reports/info/{reportId}.
Explanation of the report columns:
Sheet Общий отчет (file shelfs_statistics_summary)
|
CSV column name |
JSON column name |
XLSX column name |
Value type |
|
DATE |
date |
Дата |
string |
|
INCUT_ID |
incutId |
ID кампании |
integer |
|
TITLE |
title |
Название кампании |
string |
|
IMPRESSIONS |
impressions |
Показы, шт. |
integer |
|
COVERAGE |
coverage |
Охват, чел. |
integer |
|
CLICKS |
clicks |
Клики, шт. |
integer |
|
CTR |
ctr |
CTR, % |
number |
|
AVERAGE_IMPRESSION_FREQUENCY |
averageImpressionFrequency |
Частота показа |
number |
|
TO_CART |
toCart |
Добавления в корзину, шт. |
integer |
|
ORDERED |
ordered |
Заказанные товары, шт. |
integer |
|
CONVERSION |
conversion |
Конверсия в заказы, % |
number |
|
ORDERED_AMOUNT |
orderedAmount |
Стоимость заказанных товаров, ₽ |
number |
|
CPO |
cpo |
СРО, ₽ |
number |
|
COST |
cost |
Расчётные расходы, ₽ |
number |
|
CPM |
cpm |
CPM, ₽ |
number |
|
DRR |
drr |
Доля расчётных расходов от выручки с полкой |
number |
|
REAL_COST |
realCost |
Фактические расходы (с НДС), ₽ |
number |
|
DEDUCTED_BONUSES |
deductedBonuses |
Списано бонусов |
number |
Sheet Таргетинг по категориям (file shelfs_statistics_by_category)
|
CSV column name |
JSON column name |
XLSX column name |
Value type |
|
DATE |
date |
Дата |
string |
|
INCUT_ID |
incutId |
ID кампании |
integer |
|
TITLE |
title |
Название кампании |
string |
|
SHOW_CATEGORY_NAME |
showCategoryName |
Категория показа полки |
string |
|
IMPRESSIONS |
impressions |
Показы, шт. |
integer |
|
COVERAGE |
coverage |
Охват, чел. |
integer |
|
CLICKS |
clicks |
Клики, шт. |
integer |
|
CTR |
ctr |
CTR, % |
number |
|
AVERAGE_IMPRESSION_FREQUENCY |
averageImpressionFrequency |
Частота показа |
number |
|
TO_CART |
toCart |
Добавления в корзину, шт. |
integer |
|
ORDERED |
ordered |
Заказанные товары, шт. |
integer |
|
CONVERSION |
conversion |
Конверсия в заказы, % |
number |
|
ORDERED_AMOUNT |
orderedAmount |
Стоимость заказанных товаров, ₽ |
number |
|
CPO |
cpo |
СРО, ₽ |
number |
|
COST |
cost |
Расчётные расходы, ₽ |
number |
|
CPM |
cpm |
CPM, ₽ |
number |
|
DRR |
drr |
Доля расчётных расходов от выручки с полкой |
number |
| ⚙️ Limit: 100 requests per hour |
|---|
Request
POST
https://api.partner.market.yandex.ru/v2/reports/shelf-statistics/generate
Query parameters
|
Name |
Description |
|
format |
Type: string The format of the report or document. Report format:
Default: Enum: |
Body
application/json
{
"businessId": 1,
"dateFrom": "2025-01-01",
"dateTo": "2025-01-01",
"attributionType": "CLICKS"
}
|
Name |
Description |
|
attributionType |
Type: string Attribution type:
For information about which data in the report depends and does not depend on the type of attribution, read in the Help of the Market for sellers. Enum: |
|
businessId |
Type: integer Cabinet ID. To find out, use the request GET v2/campaigns. ℹ️ What is a cabinet and a store on the Market? Min value: |
|
dateFrom |
Type: string<date> The beginning of the period, inclusive. Example: |
|
dateTo |
Type: string<date> End of the period, inclusive. Example: |
Responses
200 OK
An identifier is sent in response, which allows you to find out the generation status and download the finished report.
Body
application/json
{
"status": "OK"
}
Type: object
400 Bad Request
The request contains incorrect data. More information about the error
Body
application/json
{
"status": "OK"
}
Type: object
401 Unauthorized
The authorization data is not specified in the request. More information about the error
Body
application/json
{
"status": "OK"
}
Type: object
403 Forbidden
The authorization data is incorrect or access to the resource is prohibited. More information about the error
Body
application/json
{
"status": "OK"
}
Type: object
420 Method Failure
The resource access limit has been exceeded. More information about the error
Body
application/json
{
"status": "OK"
}
Type: object
500 Internal Server Error
Internal error in Yandex. Market. More information about the error
Body
application/json
{
"status": "OK"
}
Type: object
pathParams: []
searchParams:
- description: The format of the report or document.
name: format
in: query
required: false
schema:
description: >
Report format:
* `FILE` — the spreadsheet file
(XLSX).
* `CSV` — A ZIP archive with CSV files for
each report sheet.
* `JSON` — A ZIP archive with JSON files
for each report sheet.
type: string
enum:
- FILE
- CSV
- JSON
default: FILE
headers: []
body: |-
{
"businessId": 1,
"dateFrom": "2025-01-01",
"dateTo": "2025-01-01",
"attributionType": "CLICKS"
}
schema:
description: |
The data required to generate the report.
type: object
required:
- businessId
- attributionType
- dateFrom
- dateTo
properties:
businessId:
description: "Cabinet ID. To find out, use the request [GET\_v2/campaigns](../../reference/campaigns/getCampaigns.md).\n\nℹ️ [What is a cabinet and a store on the Market?](https://yandex.ru/support/marketplace/account/introduction.html)\n"
type: integer
format: int64
minimum: 1
dateFrom:
description: The beginning of the period, inclusive.
format: date
type: string
dateTo:
description: End of the period, inclusive.
format: date
type: string
attributionType:
type: string
description: >
Attribution type:
* `CLICKS` — by clicks.
* `SHOWS` — by impressions.
<br><br>
For information about which data in the report depends and does not
depend on the type of attribution, read [in the Help of the Market for
sellers](https://yandex.ru/support2/marketplace/ru/marketing/shelf#stats).
enum:
- CLICKS
- SHOWS
bodyType: application/json
method: post
security:
- type: apiKey
name: 'Api-Key'
in: header
- type: oauth2
x-inline: true
flows:
implicit:
authorizationUrl: https://oauth.yandex.ru/authorize
scopes:
market:partner-api: API Яндекс.Маркета / Поиска по товарам для партнеров
path: v2/reports/shelf-statistics/generate
host: https://api.partner.market.yandex.ru
No longer supported, please use an alternative and newer version.