The structure and content of the reports are subject to change without prior notice.

For example, a new column may be added or the name of the sheet may change.

Shelf Report

Info

Console

The method is available for all models.

If you are using an API Key token, one of the accesses in the list is required to call the method

promotion — Product promotion
finance-and-accounting — View financial data and reports
all-methods — Full account management

Starts the generation of a summary report on the shelves — ad blocks with a banner or video and a set of products. Read more about them in the Help of the Market for sellers.

You can find out the generation status and get a link to the finished report using a request. GET v2/reports/info/{reportId}.

Explanation of the report columns:

Sheet Общий отчет (file shelfs_statistics_summary)

CSV column name	JSON column name	XLSX column name	Value type
DATE	date	Дата	string
INCUT_ID	incutId	ID кампании	integer
TITLE	title	Название кампании	string
IMPRESSIONS	impressions	Показы, шт.	integer
COVERAGE	coverage	Охват, чел.	integer
CLICKS	clicks	Клики, шт.	integer
CTR	ctr	CTR, %	number
AVERAGE_IMPRESSION_FREQUENCY	averageImpressionFrequency	Частота показа	number
TO_CART	toCart	Добавления в корзину, шт.	integer
ORDERED	ordered	Заказанные товары, шт.	integer
CONVERSION	conversion	Конверсия в заказы, %	number
ORDERED_AMOUNT	orderedAmount	Стоимость заказанных товаров, ₽	number
CPO	cpo	СРО, ₽	number
COST	cost	Расчётные расходы, ₽	number
CPM	cpm	CPM, ₽	number
DRR	drr	Доля расчётных расходов от выручки с полкой	number
REAL_COST	realCost	Фактические расходы (с НДС), ₽	number
DEDUCTED_BONUSES	deductedBonuses	Списано бонусов	number

Sheet Таргетинг по категориям (file shelfs_statistics_by_category)

CSV column name	JSON column name	XLSX column name	Value type
DATE	date	Дата	string
INCUT_ID	incutId	ID кампании	integer
TITLE	title	Название кампании	string
SHOW_CATEGORY_NAME	showCategoryName	Категория показа полки	string
IMPRESSIONS	impressions	Показы, шт.	integer
COVERAGE	coverage	Охват, чел.	integer
CLICKS	clicks	Клики, шт.	integer
CTR	ctr	CTR, %	number
AVERAGE_IMPRESSION_FREQUENCY	averageImpressionFrequency	Частота показа	number
TO_CART	toCart	Добавления в корзину, шт.	integer
ORDERED	ordered	Заказанные товары, шт.	integer
CONVERSION	conversion	Конверсия в заказы, %	number
ORDERED_AMOUNT	orderedAmount	Стоимость заказанных товаров, ₽	number
CPO	cpo	СРО, ₽	number
COST	cost	Расчётные расходы, ₽	number
CPM	cpm	CPM, ₽	number
DRR	drr	Доля расчётных расходов от выручки с полкой	number

Sheet Атрибуция по товарам (file shelfs_statistics_by_sku)

CSV column name	JSON column name	XLSX column name	Value type
DATE	date	Дата	string
INCUT_ID	incutId	ID кампании	integer
TITLE	title	Название кампании	string
SKU	sku	SKU товара	string
SKU_NAME	skuName	Наименование товара	string
TO_CART	toCart	Добавления в корзину, шт.	integer
ORDERED	ordered	Заказанные товары, шт.	integer
ORDERED_AMOUNT	orderedAmount	Стоимость заказанных товаров, ₽	number

⚙️ Limit: 100 requests per hour

Request

POST

https://api.partner.market.yandex.ru/v2/reports/shelf-statistics/generate

Query parameters

Name

Description

format

Type: string

The format of the report or document.
Report format:

FILE — the spreadsheet file (XLSX).
CSV — A ZIP archive with CSV files for each report sheet.
JSON — A ZIP archive with JSON files for each report sheet.

Default: FILE

Enum: FILE, CSV, JSON

Body

application/json

{
    "businessId": 0,
    "dateFrom": "string",
    "dateTo": "string",
    "attributionType": "CLICKS"
}

Name	Description
attributionType*	Type: string Attribution type: `CLICKS` — by clicks. `SHOWS` — by impressions. For information about which data in the report depends and does not depend on the type of attribution, read in the Help of the Market for sellers. Enum: `CLICKS`, `SHOWS`
businessId*	Type: integer<int64> Cabinet ID.
dateFrom*	Type: string<date> The beginning of the period, inclusive.
dateTo*	Type: string<date> End of the period, inclusive.

Responses

200 OK

In response, you receive an identifier that allows you to find out the generation status and download the finished report.

Body

application/json

{
    "status": "OK",
    "result": {
        "reportId": "string",
        "estimatedGenerationTime": 0
    }
}

Name

Description

status*

Type: string

The type of response. Possible values:

OK — There are no errors.
ERROR — an error occurred while processing the request.

Enum: OK, ERROR

result

Type: object

estimatedGenerationTime*

Type: integer<int64>

Expected generation time in milliseconds.

reportId*

Type: string

The ID that will be needed to track the generation status and receive the finished report or document.

400 Bad Request

The request contains incorrect data. More information about the error

Body

application/json

{
    "status": "OK",
    "errors": [
        {
            "code": "string",
            "message": "string"
        }
    ]
}

Name

Description

errors

Type: object[]

A list of errors.
The general error format.

Min items: 1

status

Type: string

The type of response. Possible values:

OK — There are no errors.
ERROR — an error occurred while processing the request.

Enum: OK, ERROR

401 Unauthorized

The authorization data is not specified in the request. More information about the error

Body

application/json

{
    "status": "OK",
    "errors": [
        {
            "code": "string",
            "message": "string"
        }
    ]
}

Name

Description

errors

Type: object[]

A list of errors.
The general error format.

Min items: 1

status

Type: string

The type of response. Possible values:

OK — There are no errors.
ERROR — an error occurred while processing the request.

Enum: OK, ERROR

403 Forbidden

The authorization data is incorrect or access to the resource is prohibited. More information about the error

Body

application/json

{
    "status": "OK",
    "errors": [
        {
            "code": "string",
            "message": "string"
        }
    ]
}

Name

Description

errors

Type: object[]

A list of errors.
The general error format.

Min items: 1

status

Type: string

The type of response. Possible values:

OK — There are no errors.
ERROR — an error occurred while processing the request.

Enum: OK, ERROR

420 Method Failure

The resource access limit has been exceeded. More information about the error

Body

application/json

{
    "status": "OK",
    "errors": [
        {
            "code": "string",
            "message": "string"
        }
    ]
}

Name

Description

errors

Type: object[]

A list of errors.
The general error format.

Min items: 1

status

Type: string

The type of response. Possible values:

OK — There are no errors.
ERROR — an error occurred while processing the request.

Enum: OK, ERROR

500 Internal Server Error

Internal error in Yandex. Market. More information about the error

Body

application/json

{
    "status": "OK",
    "errors": [
        {
            "code": "string",
            "message": "string"
        }
    ]
}

Name

Description

errors

Type: object[]

A list of errors.
The general error format.

Min items: 1

status

Type: string

The type of response. Possible values:

OK — There are no errors.
ERROR — an error occurred while processing the request.

Enum: OK, ERROR

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