What's new in the Adfox interface

March 30, 2026

Added campaign delivery rules

In Adfox, you don't just set up ad impressions, you define how the system behaves when selecting which impressions to serve. Added new rules:

• Maximize clicks: The system aims to get the highest possible number of clicks by making broader use of available traffic.
• Optimize clicks (via targetCPC): Balanced option for CPM campaigns. You set a target CPC, and the system predicts the CTR, prioritizes impressions with a lower CPC, and limits impressions where clicks become too expensive.
• Minimum VTR threshold, %: Publishers can use this setting to set the minimum acceptable view-through rate. The system evaluates the likelihood of a full view and limits impressions on inventory where the predicted VTR is below the specified floor. This helps maintain consistent video view quality and audience engagement levels.
• Maximize video completions: Automatically reallocates impressions to placements where users are most likely to watch the video to the end.
• Banner optimization by VTR: Automatically reallocates impressions among video banners within a single campaign. It can be applied regardless of your payment model and campaign type. Adfox analyzes the performance of video creatives within a single campaign and format, and automatically reallocates impressions to the ones with the highest view-through rates. Banners with a high VTR are given more weight in the rotation, while underperforming ones gradually receive a smaller share of impressions.

Added examples of how to apply delivery rules based on advertiser goals.

Added CPV (cost per view), a payment model for video ads where the advertiser pays per video view. A view is counted when a specified view event occurs (for example, when the video is viewed to the end). With this model, you can focus on actual user engagement. Use it for video campaigns where the view-through rate is the key metric.

December 18, 2025

Lists of sites, sections, and placements

Updated the inventory management interface:

• Renamed the Sites menu section to Inventory.

• Lists of sites, sections, and placements are now easier to use. Now, you can swap and hide columns by clicking in the right corner of the page. To adjust the column width, drag its borders.

• There are two ways to view all placements for a site:

  • In the site list, click Placements under the site name.
  • In the site list, click next to the site name, then select Placements.

• All lists now include a context menu accessible next to each list item (site, section, or placement). To open the menu, click in the first column to the right of the item name.

  Available actions

  • Copy the object.
  • Pause or resume ad delivery for the object and all its nested objects.
  • Go to object parameters.
  • Go to sections or placements (for sites).
  • Go to placements (for sections).
  • View banners (for placements).
  • View the ad tag.
  • Go to reports.
  • Set up monetization (for sites only).
  • Delete the object.

• Updated the search function for lists to allow searching for any list item by its name or ID.

• Moved the option to search by template URL to filters. You can use it for sections with the Dynamic definition by REFERER option enabled.

• All lists now include new filter parameters for sorting and searching.

  Site parameters

  • Total ad requests: With or without ad requests.
  • Impressions: With or without impressions.
  • Ad format: Determined by the banner type of placements added within the site or section. Corresponds to the subsections of the Monetization section.
  • Banner type: Custom or predefined, banner size.
  • Status: Active or stopped.
  • Category: Search by category from the list.
  • Site owner: Search by owner from the list.
  Section parameters

  • Total ad requests: With or without ad requests.
  • Impressions: With or without impressions.
  • Ad format: Determined by the banner type of placements added within the site or section. Corresponds to the subsections of the Monetization section.
  • Banner type: Custom or predefined, banner size.
  • Status: Active or stopped.
  • Template URL: Search by URL for sections with the Dynamic definition by REFERER option enabled.
  Placement parameters

  • Total ad requests: With or without ad requests.
  • Impressions: With or without impressions.
  • Ad format: Determined by the banner type of placements added within the site or section. Corresponds to the subsections of the Monetization section.
  • Banner type: Custom or predefined, banner size.
  • Section: The section the placement belongs to.
  • Banner type: Custom or predefined, banner size.
  • Position: Search by location.
  • Status: Active or stopped.

• You can now manage impressions using the Status option in the Parameters tab for site, section, and placement lists. Using statuses, you can quickly block impressions without manually deleting ad tags, pause campaigns and banners, or disable placements.

• Site lists now include a Monetization sitelink. Click it to open the monetization page and filter it by site.

To learn more about ad inventories, see Ads on websites.

New search bar features

Using the search bar, you now can:

• Find a banner by its token, including third-party tokens.
• Find a specific invoice by its number or ID.
• Quickly view invoices directly from the search results.

Increased the size limit for uploaded files

Upload limits have increased from 300 KB to 10 MB. You can now upload larger files when:

• Creating a banner.

• Editing a banner.

• Uploading an array.

• Uploading a file to a campaign.

The size limit for video files remains unchanged at 100 MB.

December 17, 2025

Forecast tool updates

You can now do more with the forecast tool. Get forecasts for campaigns with Dynamic monetization, click limits, and targeting based on Yandex Crypta segments.

In addition, Adfox now uses enhanced algorithms to calculate ad delivery speed for campaigns with frequency settings, making forecasts more accurate and reliable.

To learn more about forecasts, see Forecast conditions.

Ad labeling updates

Updated ad labeling to support ERIR API v7:

1. Contracts

   • Added a display condition for the The intermediary/attorney / commission agent/ agent under the specified agreement assumes the payment of the fee option: the contractor must not be a foreign entity.
   • The Information about the subject of the agreement and Description of the actions of the intermediary representative fields are no longer required fields.
   • Errors in client and contractor information are now highlighted in red when you try to save a contract.

2. Invoices

   • If your final or primary contract qualifies as social advertising, you can specify either the Social advertising or Social advertising by quota flag.

   • The Mediation agreement field is now renamed to Contract on behalf of. You can use this field to specify the IDs of multiple mediation agreements on behalf of which the service agreement was concluded.

   • The VAT rate, % field now displays a fixed list of acceptable VAT rate values.

     You can select Not specified if your invoice is an Intermediary's Report and the final contract is an Mediation agreement with the intermediary function set to Advertiser's Representative or serves as an additional agreement to such a contract.

3. Sites

   • Smart TV and HbbTV have been added as new placement types in site labeling parameters.
   • Now, if you disable labeling for a site or remove it from Adfox, you won't be able to transmit its ad delivery statistics.

December 12, 2025

New campaign delivery rules

The updated ad delivery management system in Adfox allows publishers to flexibly adjust their payment models and campaign optimization rules. This mechanism makes your ads more effective, increases platform revenue, and helps you maintain stable utilization of your ad inventory.

We have also added a CPC payment model for campaigns. You can now pay for your ad campaigns based on the number of actual clicks rather than impressions. CPC campaigns can compete with CPM campaigns as part of Dynamic monetization.

• Minimum CTR threshold, %: Publishers can use this setting to set the minimum acceptable CTR value. Our system uses a machine learning model to estimate the likelihood of a click and excludes impressions for which the predicted CTR falls below the specified floor. This helps maintain a stable traffic quality. These campaigns don't support the CPC payment model.

  Warning

  The system relies on the predicted click likelihood, so the actual campaign CTR may differ from the specified value.

• Optimizing banner display by CTR: An automated mechanism for redistributing impressions among banners within a single campaign. It can be applied regardless of your payment model and campaign type. This mechanism aims to boost the effectiveness of ad delivery by increasing the share of effective banner impressions. and gradually decreasing the number of impressions for banners that don't do well.

November 27, 2025

Restriction on editing invoices and statistics

Invoices and statistics submitted for the quarter are now available for editing only for one month and 25 days after the quarter ends.

For example, you can't edit invoices and statistics for the first quarter after May 25. By this date, the data has already been sent to the ERIR to calculate the advertising fee. Such invoices have the Accepted by the ERIR status in Adfox and the on-hover tooltip shows them as non-editable.

For details on editing invoices, see Editing invoices and deadlines for making changes.

November 17, 2025

Updated targeting by operating system and browser

Updated the list of browser and operating system versions available for targeting. Removed outdated versions that are no longer in use. For example:

• for Google Chrome, the service displays versions 117, 118, 119, and later, while all outdated versions with a low share of impressions are grouped under Unknown.

The “Operating systems” section now separately lists TV operating systems (Smart TV OS), which include Smart TV versions of webOS, Tizen, VIDAA, and others.

In the Report Builder, you can now add dimensions and filters by browsers and operating systems to track statistics for them.

November 10, 2025

New ad delivery speed: “Frontloaded (Faster at Start)”

The form for creating campaigns now includes a new ad running speed, “Frontloaded (Faster at Start)”.

Impressions are distributed unevenly: the system schedules more impressions in the first days of placement. This reduces the risk of campaign underdelivery if the available inventory gets unexpectedly limited at the end of the campaign period.

To learn more about the new speed, see Add a campaign.

November 1, 2025

Report Builder interface updates

1. Saved reports appear in the **** group in the side menu. They open properly in the new interface. Click ![]My reports(_images/icon-report.svg =20x) to hide or show the sidebar.

   What it looks like

   

2. Dimensions and metrics are now combined in a single modal window.

   When a report is generated, parameters are applied in the order they're listed in the modal window settings. You can change the order of elements by dragging them with or remove those you don't need with .

   What it looks like

   

3. Filters are now more compact. You can search or select a parameter from the relevant group.

   For selected parameters, specify a value by choosing from the drop-down list or entering it manually.

   What it looks like

   

4. Report actions are now grouped together and can be accessed from the menu next to the report name:

   Add report parameters:

   • : Name the report and save it to My reports in the side menu.
   • : Copy the report link and share it with others (only authorized Adfox users can view the report).

   Rename or delete a report (available only for saved “My reports”):

   • → Rename it: Set custom names for your reports, even those generated from standard templates.

   • → Delete: Delete any generated reports, including from My reports in the side menu.

     How saved reports appear

     

     How standard reports appear

     

5. To save the report in XLSX format, click . You'll find this option on the right side of the data area.

6. Tables and charts now have a cleaner, more user-friendly design.

   • When you scroll through many rows, column headers and the total value stay fixed at the top.
   • The button to show or hide a chart is now located on the right side of the report settings panel.
   • You can now toggle metrics directly on the chart to show or hide them.
   • Change the time detail level right on the chart.
   What it looks like

   

For information on the new Report Builder interface, see Reports.

October 1, 2025

Click delivery speed

The option to evenly distribute clicks has been removed from the interface. The Deliver clicks parameter is no longer used and doesn't appear in the interface.

October 1, 2025

Neuro Expert

Meet Neuro Expert in Adfox: your virtual assistant for finding information in Help. Neuro Expert doesn't configure ads, analyze campaign delivery or statistics, or suggest ways to increase revenue.

To ask Neuro Expert a question, click in the lower-right corner and choose a topic.

If you're unsure, double-check the information. Neuro Expert is in beta and may sometimes give inaccurate answers.

September 26, 2025

New form fields for copying supercampaigns, flights, and banners

Added new fields to the form for copying supercampaigns, flights, and banners:

• Copy name: Name of the supercampaign, flight, or banner copy. If you leave the field empty, the copy will have the same name as the original, with “copy” added at the end.
• Status: Status of the supercampaign, flight, or banner copy. The default status is Paused.
• The spin-off period: Start and end dates of the ad running period for the supercampaign, flight, or banner. The default start date is the current date.

To learn more about copying, see Copy campaigns and Copy a banner.

June 10, 2025

Targeting

Updated the interface for setting up targeting criteria:

• We've made it easier to choose locations for geographic targeting. To add or remove a location (country, region, or city) from your campaign, just check or uncheck it in the region selection tree.
• Targeting by Yandex Audience segments no longer uses separate blocks. Instead, you can set your impression criteria directly in the Included segments field.

April 24, 2025

Autofill for labeling fields

Added autofilling of the The code of the KKTU reference book and General description of the advertised object banner fields for ad labeling.

For the The code of the KKTU reference book field, the following values are available:

• Recommended: Computer vision algorithms determine the appropriate code when you upload a creative image.

• Recently used: Five values most frequently used in your campaigns.

For the General description of the advertised object field, computer vision algorithms generate a description based on the uploaded creative image. If the creative is uploaded as an HTML code, a video, or a GIF file, you won't be able to generate the description automatically. In this case, fill in the field manually.

To learn more about filling out the fields, see Registering a creative in Adfox.

March 2025

Ad labeling updates

By March 28, 2025, we'll update the labeling to support ERIR API v6:

1. Contracting parties

   For contracting parties of the Entity type, the CHECKPOINT field will be added.

2. Contracts

   The Social advertising contract by quota option will be added. All banners in a campaign under this contract will be considered banners placed by a social advertising operator.

3. Banners

   The Creative image description field will be removed from the Adfox interface.

4. Invoices

   • When creating or editing an invoice, you'll need to select its type:

     • The act of completed works: If the end contract type is Service agreement or Additional agreement to Contract.

     • Intermediary's Report: If the end contract type is Mediation agreement or Additional agreement to Intermediary contract.

   • The list of available values for the The role of the customer and The role of the performer will feature a new value, Broker.

   • The The amount without VAT and The amount including VAT fields will become required. Values for the VAT rate, % and The amount of VAT fields will be calculated automatically. Check these amounts before sending the invoice to the ERIR. If you need to change the amounts, proceed to editing the invoice.

   • For the Intermediary's Report invoice type:

     • The Report and Date of the report fields and will be added.

       If your document set only includes an Intermediary's Report, specify its number and date in the Report and Date of the report fields.

       If your document set includes both an Intermediary's Report and an invoice, specify the number and date of the intermediary's report in the Report and Date of the report fields. The number and date of the invoice should be indicated in the Act and Date of the act fields. The intermediary's report will include the data for both the report and the invoice.

     • The fields with the intermediary's revenue amounts will become required: The amount without VAT and The amount including VAT. Values for the VAT rate, % and The amount of VAT fields will be calculated automatically. Check these amounts before sending the invoice to the ERIR. If you need to change the amounts, proceed to editing the invoice.

   • Deallocation of amounts across primary contracts will be added. Add primary or direct contracts and specify the The amount without VAT and The amount including VAT values. Values for the VAT rate, % and The amount of VAT fields will be calculated automatically. Check these amounts before sending the invoice to the ERIR. If you need to change the amounts, proceed to editing the invoice.

January 22, 2025

Bulk editing of items

1. You can now bulk edit items. Delete and copy multiple items at once and update some of their parameters.

   • Here's what you can change in the list of campaigns and flights:

     • Campaign status and level.

     • CPM and CPC.

     • Ad running period (Start / End column).

     • Impression and click limits.

   • In the list of banners, you can change:

     • Ad running period.

     • Impression and click limits.

     • Ad label and banner menu parameters.

2. To start bulk editing, select the items you need from the list. You'll see how many you've selected, plus a drop‑down list of parameters you can edit.

   What it looks like

   

3. If one or more selected items can't be edited, the selected parameter is grayed out. Hover over the parameter to see the reason.

   What it looks like

   

4. In edit mode, modified fields are marked with a blue dot.

   What it looks like

   

January 10, 2025

Copying supercampaigns, flights, and banners

1. You can now copy an item on its page or from the general list. To do this, find the item and click → Copy.

2. To flexibly configure the copying settings, fill out the form:

   • Copy with content / Copy without content: Select Copy with content to copy all nested items (for a supercampaign, these can be flights and banners). Copy without content indicates that the copy won't include any nested items.

   • Preserve marking settings: Select this option to copy the item's labeling settings:

     • For supercampaigns and flights, this includes the contract and advertiser information.

     • For banners, this is a third-party token, ad label, banner menu, and creative media data.

     For the newly created copy, data transfer to the Russian state register (ERIR) is disabled. To transfer data for this item, select Marking procedure → Submit data to state register in the settings of a newly created copy of the item.

     Warning

     If data transfer to the Russian state register (ERIR) was enabled for the copied banner and the creative's token came from the Yandex Advertising Data Operator, the creative will get a new token when you copy the labeling settings.

   • Number of copies: Specify how many copies you need. You can create up to 10 copies of a single item.

   What it looks like

   

3. When copying flights and banners, you can choose a destination for the copy. By default, it's created within the current item.

4. Once you start the copying process, you'll see the progress status at the top of the page:

   • Blue: In progress.
   • Green: Completed successfully.
   • Red or yellow: Errors.
   What it looks like

   

   Alert

   If an error occurs during the copying process, no copies are created.

5. The start date for the newly created item matches the copying date.

   If the item you're copying has an end date, the new item will keep the same run period. For example, if you copy a supercampaign set to run for 7 days, the new one's end date will be 7 days from the copy date.

6. When you copy a supercampaign or a flight, the new item gets the Paused status. All its nested items inherit their status from the original items.

December 2024

Ad labeling updates

Added new fields under Marking:

• The code of the KKTU reference book: Classification code of the advertised products and services. Only one value can be selected. You can search the list by category name or code.

• General description of the advertised object: General description of the advertised products or services. Required if the The code of the KKTU reference book field specifies Прочие товары и услуги (30.15.1) (Other goods and services).

  Use this field to enter brand names, the characteristics of products or services, and any other details about your ad creative.

To learn more about the new settings, see Registering ad creatives in Adfox.

November 2024

Updated campaign and flight list

1. Added new filters for campaign and flight lists:

   • Site: Find campaigns for a specific site.
   • Period: Filter campaigns by the desired period.

2. Merged the following columns to make the campaign and flight list more compact:

   • Status, Level, and Priority.
   • Marking and Direct contract.
   • Campaign Start and End dates.

3. You can now make columns even narrower.

4. With horizontal table scrolling, you can view all columns even if they don't fit on the screen. You no longer need to scroll to the end of the table to do this.

5. The search bar above the table saves your input if you return to the table after opening a campaign or flight from search results.

October 15, 2024

ERIR statuses for labeled items

Added icons to campaign and banner lists to help track the status of data transfer to the ERIR:

• At the campaign level:

  : All campaign banners have been accepted by the ERIR.

  : One or more banners are pending response from the ERIR. Go to the banner list to see which ones are still awaiting response.

  : One or more banners have labeling errors. Go to the banner list to view and correct errors.

• At the banner level:

  : Accepted by the ERIR.

  : Pending response from the ERIR.

  : Declined by the ERIR. Click the icon to view the labeling errors.

Search filters for banners and campaigns

Added new filters for campaign and banner lists:

• Marking helps you find campaigns and banners by parameters:

  • Labeling status for the banner: enabled, disabled, or enabled via a third-party token.
  • Status in the ERIR: labeling errors, pending response, or accepted.

• Contract helps you find campaigns by type, ID, or contract number.

• Invoice helps you find campaigns by ID or invoice number.

October 8, 2024

Ad labeling updates

Updated the interface in the Marking section:

• Starting from the API version 5, you no longer need to specify the OKVED and VAT of the invoice for ERIR.

• For Intermediary contracts, you now need to specify the contract price.

• In the Media data of the creative section:

  • You now need to complete the File type field for uploaded samples of creative media data. Adfox may determine the file type automatically, in which case you don't need to specify it manually.

• Added a new Display regions field to the Advertising labeling section. Here, you can select what information about the banner's display region you want to submit to the Russian state register (ERIR).

  What it looks like

  

To learn more about the new settings, see Registering ad creatives in Adfox.

October 3, 2024

Adding a supercampaign

All settings are now broken down into sections.

1. We've added a menu on the right of the screen so that you can quickly access the settings.
2. To collapse the settings section, click next to it.

Learn more about adding a supercampaign in the Campaign/flight/banner hierarchy section.

Supercampaign summary page

Supercampaigns now include a summary page.

1. You can find supercampaign details under its name:

   • Status
   • ID
   • Ad running period

2. Counters for impressions and clicks, as well as the CTR, are to the right of the campaign details. The bottom row will display impression and click limits (if set).

3. You'll find copying, deletion, reports, and logs in the drop-down menu.

4. Summary information about supercampaigns is organized into sections:

   • General information.
   • Contact frequency.
   • Advertising labeling.
   • Sending campaign information.

The summary page is read-only. To edit data, go to the Parameters tab.

September 2024

Summary page for campaigns and flights

1. You can find campaign details under its name:

   • Status
   • ID
   • Campaign type
   • Ad running period

   Depending on your campaign settings, the page may also show the following information:

   • Level and priority.
   • Rotation percentage.
   • CPM or CPC floor.
   • Monetizer.
   • CPM type.

2. Counters for impressions and clicks, as well as the CTR, are to the right of the campaign details. The bottom row will display impression and click limits (if set).

3. To quickly open the forecast analysis for a Guarantee campaign, click Forecast.

4. You'll find targeting, deletion, reports, and other options in the drop-down menu of the button.

5. The campaign summary is organized into sections:

   • General information, including Delivery settings.
   • Advertising labeling.
   • Sending campaign information.
   What it looks like

   

The summary page is read-only. To edit data, go to the Parameters tab.

August 2024

List of campaigns and flights

1. By default, the list of flights is grouped by supercampaign. You can enable display without grouping.

2. You can search for a specific campaign or flight by typing their name or ID in the search bar or by using filters.

3. To set up list columns, click . You can adjust the column width: pull the column border in the desired direction.

4. To switch to a summary or list of banners, create a report, or make a forecast, use sitelinks under the campaign or flight name.

5. You'll find targeting, deletion, and other actions in the drop-down menu of the button.

July 2024

Main menu location

1. All tabs of the Adfox main menu are now on the left of the screen. You won't be able to use the horizontal menu if you switch back to the old interface.

2. To switch to the Yandex Advertising Network interface, click YAN.

3. When collapsed, only section icons are displayed. To expand the menu, hover over it.

   What it looks like

   

Banner summary page

1. You can find banner details under its name:

   • Status
   • ID
   • Ad running period
   • Priority
   • Banner type
   • Template applied

2. Impression and click counters and CTR are to the right of the banner details. The bottom row will display impression and click limits (if set).

3. To quickly open the banner preview, click Ready to view.

4. You'll find targeting, deletion, reports, and other options in the drop-down menu of the button.

5. Summary information about banners is organized into sections:

   • Content.
   • Advertising labeling.
   • Media data of the creative.
   • Preview.
   What it looks like

   

April 2024

Banner list

1. You can find the banner you need by typing its name or ID in the search box or setting up Filters.

2. To change the columns and their order, click Column Settings.

3. To access banner settings, use sitelinks or the menu next to the banner's name in the list.

4. In the labeling columns, you can find information about data submission to the Russian state register (ERIR), the ad token, as well as the banner menu and tag settings.

5. You can edit limits by entering values in the Impression limits / Click limit columns.

   What it looks like

   

6. When editing the data, click Save to save the new settings or Cancel to discard all changes.

   What it looks like

   

February 2024

Adding a banner

We've consolidated all banner settings onto a single screen.

1. Banner formats are now displayed in a dedicated section.

2. To quickly set up your banner, use the Banner type and Template fields. The values in these fields are already filtered by the selected banner format.

3. Banner types for Display Advertising and Video Advertising formats are classified into Custom and Predefined.

   What it looks like

   

4. You can quickly navigate to technical requirements from the banner template list.

   What it looks like

   

5. When adding and editing a banner, you can set up its placement right away.

6. You can place a separate banner from your campaign on other sites, sections, and placements, even if the campaign isn't launched there. To learn more, see Campaign and banner placement.

7. To view the placements available for your campaign, use the Selected in ad campaign list.

   What it looks like

   

Learn more about adding banners.

December 2023

Adding a campaign

We've consolidated all campaign settings on a single screen.

1. We've added a menu on the right of the screen so that you can quickly access the settings.

2. When adding or editing a campaign, you can configure its placement and targeting right away.

3. Before saving a Guarantee campaign, you can quickly forecast its performance on the right side of the screen and see a detailed breakdown. The forecast takes placement, targeting, and other campaign settings into account. To learn more, see Forecast analysis.

   What it looks like

   

4. To collapse the settings section, click next to it.

5. You can save a Guarantee campaign as a Booking. You don't need to add creatives for such a campaign right away. However, its expected traffic is taken into account when forecasting other campaigns. To learn more, see Booking.

Learn more about adding a campaign.

September 2023

Placement of campaigns and banners

1. You can expand the placement form to full screen. In full-screen mode, you can adjust impression limits and CTR settings.

2. To find a site, section, or placement, use the search bar.

3. You can also use filters to search by location, banner type, site category, ad requests, or impressions.

4. All sites, sections, and placements are now displayed hierarchically. When you enable placement on a parent element, its child elements are automatically included.

5. To view available or selected placements, use the Available or Selected lists, respectively. You can also apply filters and search by name in these lists.

6. Moved the Rotation method and Targeting profile settings to a separate section in placement setup.

To learn more, see Campaign and banner placement.