By page URL

You can use targeting by page URL to:

• Show ads only on specific pages.
• Prevent ads from appearing on specific pages.

Set up targeting

1. In the Campaigns tab, select an ad campaign or find one using the search bar.

2. Next to the campaign name, click → Targeting or select a campaign and go to Targeting.

3. Press Add a targeting condition → By Url.

4. Select the template type that you'll use to specify the page URLs:

   • The standard template
   • Regular expression

5. Specify page templates in at least one row:

   • Acceptable patterns: List those where you want to serve ads.
   • Excluded patterns: List those where you do not want to serve ads.

   Note

   You can specify up to five templates per row. To add a new row, use a line break (press Enter).

   If you leave the Acceptable patterns row empty and fill in only the Excluded patterns row, the campaign will be served everywhere except for the excluded pages.

6. Click Apply and save the targeting criteria.

Setup example

Let's say you have a section about vehicles (for example, http://www.example.com/vehicles/) on your site with a simple structure (http://www.example.com). It has a subsection about motorcycles: http://www.example.com/vehicles/motorcycles/.

You want to serve ads only in the “vehicles” section, not in the “motorcycles” section. To set up targeting:

1. In the Campaigns tab, select an ad campaign or find one using the search bar.

2. Next to the campaign name, click → Targeting or select a campaign and go to Targeting.

3. Press Add a targeting condition → By Url.
4. Select a standard template type.
5. In the Acceptable patterns row, enter http://www.example.com/vehicles/, and in the Excluded patterns row, enter a more specific template http://www.example.com/vehicles/motorcycles/.

6. Click Apply and save the targeting criteria.

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