Managing a media source

A media source is an external traffic source you work with when promoting an application. In AppMetrica, a media source represents an ad network, agency, or other platform involved in user acquisition.

Media sources participate in various tracking and analytics processes:

• Creating trackers. You can create trackers for a media source - unique links for attributing installs and events.

• Attribution. User events can be tied to a specific media source (for example, by click or impression).

• Analytics. In AppMetrica reports, you can filter and group data by media sources.

• Integration. For media sources, you can configure postback templates and enable postback sending for all sources — automatic conversion data transfer.

Media source types

Type	Description
General media source	Available to all organizations in AppMetrica. Preconfigured in the system, has a brand and may contain built-in templates
Custom media source	Created manually for working with custom sources

Media source list

AppMetrica actively collaborates with ad networks that can be used to advertise your app. AppMetrica media sources are listed in the Ad networks and technologies section. If the media source isn't listed, you can add them yourself.

In the AppMetrica service, the list of media sources is available in the Tracking → Media sources section. By default, the list displays both AppMetrica's general media sources and custom media sources added by you or your colleagues. To view only custom media sources, enable the Created option. To find a specific media source, use the search bar.

A custom media source is displayed in the list if at least one of the following conditions is met:

• The media source's creator is either one of the application owners or has guest access to applications available to the user.
• The media source settings were specified for at least one available application.
• The media source is listed in the agency guest access for the user. Learn more about access types.

You can rename your custom media source or, if the cooperation has ended, archive them. To do this, click in the media source's row and select the desired action.

Adding a media source

f you can't find the required advertising media source in the general list, you can create your own custom media source.

1. Go to Tracking → Media sources and click Add Media Source.

2. In the window that opens, fill in the information and click Create.

The new media source will be available in the list. To open the media source page, click on its name.

Media source page

To open a media source page, click on the media source name in the list.

On the media source page you can:

• Change your own media source name. Click → Edit in the top right corner and enter a new name.

• Archive a media source you no longer work with. Click → Archive in the top right corner and confirm the action.

• Configure postback templates - reusable templates for trackers.

• Set up sending postbacks about conversions regardless of the installation source, see Postbacks for all sources.

Adding a postback template

A postback template is a ready-made format for automatically sending conversion data to a media source. The template can be useful if you want to use it across multiple trackers. The template can be helpful if you want to use it in multiple trackers.

Templates can be viewed on the media source page under the Postback templates tab.

To create a new template:

1. Click Create template.

2. Specify the template name.

3. Select the conversion for which the postback will be sent and the sending method (POST or GET).

4. Form the postback URL. This link can be used when setting up a postback for the tracker with this media source.

   To share additional event information with a media source, use macros when generating the URL.

5. If you enable the Add by default to new trackers option, the postback will be automatically activated for all new trackers with this media source. The postback can be disabled when creating or editing a tracker.

6. Click Save.

Postbacks for all sources

Postbacks for all sources allow sending event data to media sources regardless of whether the user was acquired through advertising or came organically. These postbacks are not tied to trackers and work for all data sources.

Use cases for postbacks for all sources:

• For training media source models (including organic traffic);
• For media sources who need all events, not just those attributed to them;
• For integration with external systems for data analysis and visualization.

Postbacks can be viewed on the media source page under the Postback (all sources) tab.

To create a new postback for all sources:

1. Click Create.

2. Specify the postback name.

3. Select the conversion event for the postback and the sending method (POST or GET).

4. Form the postback URL to send conversion information to the media source.

   To share additional event information with a media source, use macros when generating the URL.

5. Click Save.

If you didn't find the answer you were looking for, you can use the feedback form to submit your question. Please describe the problem in as much detail as possible. Attach a screenshot if possible.

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A link for sending an event message (about an install or a target event). The event recipient is a media source. You can send additional parameters to the postback URL.