Display advertising on Yandex services
Banner on Yandex services
A banner on Yandex services is a display advertising format served on the pages of Yandex Weather, Yandex Mail, Yandex Games, Yandex Images, Yandex Video, Yandex TV Program, Auto.ru, Yandex Translate, Kinopoisk, Yandex Music, and Yandex Afisha, as well as on YaOS-based TVs. The banner helps capture the attention of a quality audience as they explore content, unwind, or organize their leisure activities. Thanks to its prominent positioning and our extensive product reach, this format effectively establishes brand awareness among users interacting with popular Yandex services.
Ad format
Acceptable banner options: 240 × 400, 300 х 600, 300 × 250 и 300 х 300. Upload your creatives in suitable formats to ensure your ads look great on all devices and attract maximum users.
Ways to work with target audience
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Lets you select users by category: "gender", "gender and age" |
Geotargeting for Russian regions The option to set up geotargeting for federal regions and cities of the Russian Federation |
Select an audience with a certain lifestyle: for example, moviegoers and cinemaholics |
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Targeting for users from the advertiser's customer base. You can expand the reach using segments of a similar audience |
Yandex Metrica goals and segments. Serving ads to groups of users who already visited the advertiser's site or did certain actions there. |
Advertising requirements
See Requirements for banners on Yandex services.
Yandex Weather
Yandex Weather is a platform used by millions of people every month to find out the weather forecast, check out the weather radar, and ultimately plan vacations, leisure and business activities.
Yandex Weather banners support targeting by by weather conditions and Russian regions. To use these settings, contact your personal manager or the customer service department. Supported targeting settings include temperature, cloudiness, and precipitation intensity. Learn more about weather adjustments.
Ad format
Banners can be uploaded in the following two sizes: 300 х 600 for a full version and 300 х 300 for a mobile version. Upload your creatives in suitable formats to ensure your ads look great on all devices and attract maximum users.
Served on desktops.
Served on mobile devices.
Advertising requirements
See Requirements for banners on Yandex Weather.
Funtech
Advertising in Funtech is a packaged placement of display ads (banners) on multiple Yandex sites. Banners on these ad platforms reach a wide audience with a wide range of interests.
Moreover, KinoPoisk page branding is available — this is a brand awareness ad format to reach an audience of movie lovers where you pay for an impression package.
Ad format
The 100% × 250 banner is placed on the first screen of the TV Program, Yandex Music, Yandex Afisha, and the Kinopoisk home page: such a broad placement and large format ensures that a large number of users will see it.
TV Program
Yandex Music
Yandex Afisha
Kinopoisk
It's served on mobile devices.
Kinopoisk
TV Program
Yandex Music
Yandex Afisha
Kinopoisk
Advertising requirements
See Requirements for Funtech banners.
For more about advertising in Funtech, see the Yandex Advertising portal.
TV billboard
TV billboard is a prominent display format shown alongside TV and video content on YaOS devices.
The billboard appears on the home screen when the TV is turned on, under the search bar and on the channel‑selection screen. This ensures that users see your ad when they’re relaxed or seeking entertainment.
Ad format
Billboard size available: 100% × 180.
When building your creative, you can add a QR code that links to your promoted page.
Format example
Advertising requirements
See Requirements for TV billboard.
Auto.ru
Auto.ru is a leading portal for car classifieds in the Russian internet segment.
Thousands of motorists visit this site every day to buy or sell cars, find tires and wheels, get information about test drives, and learn the latest market news.
Ad format
You can place ads in various formats on the site: from branded pages on Auto.ru to flexibly customizable banners in various formats.
Banner branding
Superbanner and double snippet
Snippet (reach)
Skyscraper
Video banner
Banner in endless feed
Snippet Mobile
Advertising requirements
See Requirements for banners on Auto.ru.
For more about advertising on Auto.ru, see the Yandex Advertising portal.
Yandex Timetables
Yandex Timetables is a service where you can find up-to-date timetables for trains, planes, buses, motor ships, and ferries. It can also tell you how to get from point A to point B, where to make a transfer, and how much your ticket will cost.
Ad format
R1
Snippet (reach)
Top Mobile
Grand Mobile
Advertising requirements
See Advertising Requirements on Yandex Timetables.
For more about advertising on Yandex Timetables, see the Yandex Advertising portal.
Yandex Services
Yandex Services helps you find specialists for all kinds of services one may need.
Ad format
Snippet (reach)
L1
Advertising requirements
See Requirements for banners on Yandex Services.
For more about advertising on Yandex Services, see the Yandex Advertising portal.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
