Weapons and products similar in construction to weapons
There are restrictions on the advertising of products and services related to weapons and products similar in construction to weapons in Yandex Direct. This is related to legal requirements and Yandex policy.
For example, you can advertise:
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Kitchen knives and multitools.
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Consumables (supplies) for products similar in construction to weapons.
Ads for weapons cannot be placed in Yandex Direct, including:
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weapons and firearms
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hunting weapons
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gas weapons (including gas pistols, revolvers, pepper spray), flare guns
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air guns with muzzle energy higher than 3 joules, sporting guns
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pneumatic weapons (including pistols, revolvers with calibers of 4.5 mm or more and a bullet speed of more than 100 meters per second, rifles, and sporting guns)
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antique or souvenir guns
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electroshock weapons, batons, brass knuckles, etc.
Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), cartridges and ammunition for firearms or their components (bullets, cartridge cases). To learn more, see Weapons.
Your ads must meet the legal requirements of the countries where you want to serve them.
Other requirements for websites and ads.
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This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
Questions?
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