Weapons and products similar in construction to weapons
There are restrictions to the advertising of products and services related to weapons and products similar in construction to weapons in Yandex.Direct. This is due to legal requirements and Yandex policies.
For example, you can advertise:
-
Kitchen knives and multitools.
-
Consumables (supplies) for products similar in construction to weapons.
Ads for weapons cannot be placed in Yandex.Direct, including:
-
weapons and firearms
-
hunting weapons
-
gas weapons (including gas pistols, revolvers, pepper spray), flare guns
-
air guns with muzzle energy higher than 3 joules, sporting guns
-
pneumatic weapons (including pistols, revolvers with calibers of 4.5 mm or more and a bullet speed of more than 100 meters per second, rifles, and sporting guns)
-
antique or souvenir guns
-
electroshock weapons, batons, brass knuckles, etc.
Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), bullets and ammunition for firearms or their components (bullets, cartridges). To learn more, see Weapons.
Your ads must meet the legal requirements of the countries where you want to serve them.
Other requirements for websites and ads.
Alert
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
Have questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
