Deferred payment and overdraft

Use the deferred payment option to keep running your ad campaign at the same pace, even if you are out of your ad budget. The Deferred payment service is provided to users from Russia, Kazakhstan, and Belarus. If you regularly placed ads with Yandex Direct over the past 30 days and spent at least ₽2000 including VAT (see the [terms for Belarus and Kazakhstan](*terms for Belarus and Kazakhstan)), then you can use one of the deferred payment options:

  • Set the overdraft (deactivation threshold) within the deferred amount. Ad campaigns will continue until the amount due reaches the overdraft amount. To reduce the amount due, top up your shared account by any amount and with any method available.

  • Top up your shared account within the deferred amount under the deferred payment option, and make the payment within 15 calendar days.

If you have set the overdraft (deactivation threshold), you can't credit your shared account under the deferred payment option.

The terms of service are described in the offer for your country: Russia, Kazakhstan, Belarus. According to clause 6.7 of the Yandex Direct service offer, provision of the deferred payment option is not guaranteed. The decision to grant the deferred payment option is made unilaterally by Yandex. No deferred payment option is granted to any agencies or subclients of agencies. The average monthly cost of services is calculated individually for each client.

Overdraft

To set up the overdraft (deactivation threshold), click Top up. Select Overdraft.

In the Overdraft window:

  1. Enter the overdraft amount. The value can't exceed the limit for the selected payment method and the available overdraft that's equal to the deferred amount minus the total of issued but unpaid invoices having the deferred payment option. For example, if you have a deferred amount of 50,000 rubles and you have an issued but unpaid invoice for 5,000 rubles, you'll have an available overdraft of 45,000 rubles.

  2. Select the payer and payment method. This data is needed to invoice you if your shared account has a negative balance at the end of the month.

  3. Click Save changes.

Your ad campaigns will run until the amount owed on the shared account reaches the specified overdraft. To reduce the amount due, top up your shared account by any amount and with any method available. When the service is enabled, every top-up of the shared account is first used to pay the amount owed (if any).

You can change the overdraft. The new overdraft value can't be less than the amount due on the shared account, if any.

You can also specify a different payer or choose a different payment method at any time before the end of the billing month.

If your shared account balance is negative on the last day of the month, you'll get an invoice with a deferred payment option for this amount including VAT. You must pay the bill within 15 calendar days. The amount, payer, and payment method must match the invoice.

You can disable the service only when your shared account balance is positive and you have access to the overdraft setup.

The deferred payment amount is recalculated regularly. You may not be able to set the overdraft if you place fewer ads or no longer meet other deferred payment terms (see the terms for Russia, Kazakhstan, Belarus).

Example of ad campaigns with a preset overdraft

For example, Maria and Ivan place ads in Yandex Direct and have the deferred payment option of 10,000 rubles.

On April 10, Maria sets the overdraft of 10,000 rubles, specifies Ivan as the payer and selects bank card as a payment method. Advertising campaigns are running, and ad costs are debited from the account. When the account balance becomes negative, Maria tops up the account using YooMoney.

At the end of the month, the balance is positive. Maria and Ivan are not invoiced.

The campaigns continue running. The ad costs are debited, and the friends top up their account as they like.

However, on June 1, the amount owed is 1500 rubles and an invoice due on June 15 is issued in Yandex Direct. The payer on the invoice is Ivan and the payment method is a bank card as specified in the overdraft settings.

On June 5, the account balance is 8500 rubles. The campaigns are paused because the friends have an amount owed of 1500 rubles.

To get the ad campaigns running, Maria pays cash at a bank office. Only the account balance is topped up.

On June 12, Ivan pays the invoice with a deferred payment option using his bank card. Campaigns will run again until the account balance reaches –10,000 rubles. The friends continue to place their ads and top up their account as they like.

How do I transfer the deferred amount to a shared account

  1. Click Top up.

  2. Enter the payment amount.

  3. Select Other payment methods.

  4. Click Top up.

  5. Enable Deferred payment.

  6. Select a payment method for the overdue amount and specify the payer.

  7. Accept the offer and click Pay.

Confirm your deferred option using an SMS code:

Pay the invoice within 15 calendar days.

Paying the amount owed

Alert

If you set up a 15-day deferred payment option, it means that money under the deferred payment option must arrive to Yandex within 15 days or less. Please take into account the timing of payment transactions.

You can't use your regular ad payments to pay the amount owed under the deferred payment option.

To pay the owed amount, you should pay the invoice with the deferred payment option:

  1. Go to the Shared account page, click the amount under the username, and select All settings in the window that opens.

  2. On the shared account page, the amount owed will be highlighted in red. To the right of the amount owed, click Pay.

  3. On the page that opens, go to the Invoices tab and select the invoice for which the deferred payment option was provided, then click image/svg+xmldotsdotsCreated with Sketch. → Details.

  4. In the account that opens, click Pay.

Use the exact amount and payment method you specified when issuing the invoice with a deferred payment option.

If the invoice with a deferred payment option is not paid within 15 days, the amount becomes overdue. Your ad campaigns may be blocked.

Questions about deferred payment option

Why is deferred payment not available?

Possible reasons:

  • Account settings indicate a country where deferred payment is not available. Only advertisers from Russia, Kazakhstan, and Belarus can use deferred payment.

  • There are overdue amounts under the deferred payment option. You can see the data about your overdue amounts on the campaigns page in the Yandex Direct interface.

  • Ads were placed in Yandex Direct for less than 30 days for advertisers from Russia or less than 6 months for advertisers from Belarus and Kazakhstan.

  • For advertisers from Russia, ad costs for the past 30 days are less than 2000 rubles including VAT (less than 360 Belarusian rubles for advertisers from Belarus; less than 44,800 tenge for advertisers from Kazakhstan).

  • The overdraft is set. To independently issue invoices with the deferred payment option, disable the overdraft.

How to pay overdue amounts
How to set the overdraft if I have unpaid invoices with a deferred payment option?

You can set the overdraft if you have unpaid invoices with a deferred payment option. In this case, your overdraft is decreased by the total amount of unpaid invoices. When you pay the amount owed, your overdraft changes.

For example, you can use the deferred payment amount of 50,000 rubles. However, you already issued an invoice with a deferred payment option and topped up the shared account by 30,000 rubles. You can set any amount up to 20,000 rubles as your overdraft.

After you pay the amount owed of 30,000 rubles against the invoice with a deferred payment option, the available overdraft increases to 50,000 rubles. The overdraft can be set up for this amount.

Can I pay the amount owed under the deferred payment option from a shared account or other account?

If you want to pay the amount owed under the deferred payment option using the funds on your shared account, write to the customer service department.

Can I change the payer for the invoice under the deferred payment option?

You can specify a different payer in the invoice with a deferred payment option, only if the service period under such an invoice hasn't been closed by acceptance certificates.

To change the payer in the invoice with the deferred payment option, write to the customer service department.

Can I change the payment method for an invoice with the deferred payment option?

Yes, you can select a different method to pay the amount owed:

  1. Open Yandex Balance and go to the Documents page.
  2. On the page that opens, go to the Invoices tab and select the invoice for which the deferred payment option was provided, then click image/svg+xmldotsdotsCreated with Sketch.Details.
  3. Click Change payment method.
  4. Use the selected method to pay the invoice.

If you can't change your payment method, write to the customer service department.

Questions?

Alert

Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.

Message us on WhatsApp
Message us on Telegram
Call

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 139-91-93

Russia: 8 (800) 700-47-45 (toll-free within Russia)

To access campaigns, the customer service specialist will need your PIN.

Leave a message


 

Payment currency or unit specified in Client web interface

Minimum average monthly expense required for deferred payment

Minimum period for regular ad placement

RUB

2000

30 days

KZT

44 800

6 months

BYN

360

6 months

All amounts include VAT.