Creating Text & Image ads

1. In the Link in ad field, enter the site page URL that your ad will lead to. The site must match the ad text and meet the Yandex requirements.

2. Describe your offer and what sets it apart from the competition:

   • Generate an ad using AI. Based on the advertised page, Yandex Direct will create up to six ad versions using various generative algorithms and models, such as YandexGPT (title and text generation) and YandexArt (image generation).

     

     Select the appropriate ad. Edit it if necessary:

     • Edit the ad title and text generated by the neural network, or create your own. Describe your offer and what sets it apart from the competition. Review our recommendations for writing ads.

     • Crop the AI-generated image or replace it with a custom one. The image will be animated automatically. For ads served in the product gallery, make sure to indicate the price.

   • Add a custom text, title, and image. The image will be animated automatically.

   Review our recommendations for writing ads.

   For ads served in the product gallery, make sure to indicate the price.

3. To make your ad more noticeable and informative, under Video, add a file with a video clip or use a video clip from the gallery. Learn more.

4. Enable the image carousel. It will help you showcase different aspects of the product or service promoted by your ad, tell users how you produce or develop them, and highlight their advantages or features. You can add between 2 and 10 images to your ad in the specified order.

5. Double check the company's contact information.

6. Set up an action button. It draws attention and encourages user engagement. The button adds one more link to ads with an image or video.

7. Describe the advantages and benefits of your offer using callouts.

8. Use Sitelinks to provide shortcuts to important information on your site.

Fill in all the ad elements, including the additional title. Yandex Direct uses them in different design options for creatives, including the various layouts that appear in search results.

As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

Ad moderation and launching a campaign

After you create an ad, it is reviewed by a moderator to make sure it meets our requirements. Click Send to moderation and confirm that you accept Yandex terms for placing your ads. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign; the campaign status in the list will change to “accepted by moderator”.

Your ads will begin displaying as soon as Yandex receives your payment.

Try it out

Setting up ads for promoting products on marketplaces

If you promote your stores on Yandex Market and Ozon:

• Create a product ad. Select “Products from the marketplace” as the source and provide a link to your store or product on Yandex Market or Ozon. Yandex Direct automatically creates a feed. You can find it under Feeds.

• Use filters to select products for advertising. For Yandex Market, you can filter products by category, name, description, manufacturer, price, and price before discount. For Ozon, you can filter them by name, description, price, and price before discount.

• Create text & image ads or image ads by specifying links to your store or product on the marketplace.

• Please note that ads for catalog pages won't work for sales on marketplaces.

Questions?