Display ad analytics
To access additional analytics on banner ad impressions, you can integrate your Yandex Geo Advertising account with partner services.
Display ad analytics helps you assess ad performance, optimize your campaign, and improve user experience. To integrate with partner services, you need to place an impression pixel from the partner's campaign in your Yandex Geo Advertising account to record impressions.
An impression pixel is a tracking link that you add to your ad to monitor impressions.
Add the partner service pixel in the Audit section of your Yandex Geo Advertising account. After this, statistics will begin collecting automatically.
You can view banner ad impression analytics in your account on the partner service.
You can integrate your account with the following services:
Yandex Metrica for display advertising
Yandex Metrica for display advertising lets you analyze the performance of banner and video ads across different platforms in real time.
Note
In your Yandex Geo Advertising account, you can add an impression pixel to campaigns using the Banner or Premium banner format.
To use impression pixels:
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Go to your Yandex Metrica account and create a display campaign
Log in to Yandex Metrica for display advertising with the same Yandex ID that you use for other Yandex advertising services (such as Yandex Metrica or Yandex Direct).
If you don't have a Yandex ID, create an account.
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When selecting a placement, choose Yandex Geo Display Advertising. Set this in the Placement field. To learn more, see Yandex Metrica Help for display advertising.
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Copy the impression pixel generated when you created your campaign and add it to the campaign in your Yandex Geo Advertising account.
You can view campaign statistics in the reports section of your account in Yandex Metrica for display advertising.