Quick start without a site
You can launch a quick start campaign to place ads even if you don't have a website. Just write a few sentences about your business, and Yandex AI will create an online vCard with an ad promotion and contact details, configure it, and help you with ad copy and visuals. To do this, go to the Campaigns screen and tap 
in the bottom-right corner.
To create a campaign:
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Select Continue without a link.
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Specify the campaign name or type of business, such as “Custom jeans clothing embroidery”. Tell your audience why they should choose your offer. Point out specific advantages: discounts, offers, delivery options, guarantees, and other benefits.
YandexGPT AI will use this information to generate an ad promotion. Users will see it when they click on the ad.
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Add contact details. Specify at least one contact type: phone number, WhatsApp, or Telegram. The goal of this campaign is to get clicks on the contact button in the online vCard.
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Find your company on Yandex Maps and specify it in the ad to reach customers who use Yandex Maps. This way, Yandex Direct will know what organization it needs to advertise and gather useful information from its profile.
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Select the desired display regions: the entire country, a region, or a city.
For example, for a small coffee shop, you can specify the city where you want potential visitors to discover your business. And for an online clothing store, you should specify all regions where you offer delivery.
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Explain what you do. Start typing and choose 2–3 activities.
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The Yandex Direct algorithm has already picked several images for your ads from the site, a stock library, or AI-generated options. Feel free to replace them as needed. You can add up to 50 options.
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Select one of the budget options suggested by the system or specify a custom value. The amounts are indicated without VAT.
Budgets are calculated based on the spending statistics of your competitors. The bigger your budget, the more likely you are to win auctions and receive more traffic.
The calculated budget amount is intended for about 7 days. Yandex Direct will spend money within the specified amount. The campaign will run as long as there's money in your account.
Tap Create campaign and top up your balance.
When you create a campaign, as an advertising data operator, Yandex submits all your placement data to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.