Moderation

Moderation steps and timeframes

Once you add your site, it will be automatically submitted for moderation. Your site with a unique ID and the Under moderation status will appear in the Websites Ads → Sites section in the Yandex Advertising Network interface.
Site moderation usually takes less than one day. However, it can take longer in some rare cases.

After moderation is complete, you'll see a message about the moderation results on the Notifications tab. If the resource passes moderation, its status will change to Testing and then to Active.

You can create and place ad units immediately after creating your site. However, you can only receive revenue for impressions if the site's status is Active.

Why might the Yandex Advertising Network reject my application?

Here are the typical reasons why submissions may be rejected.

Reason for rejection	Examples	Recommendations	Deadline for submitting an application for re-moderation
Roskomnadzor has restricted access to the resource	Access to the resource is restricted based on the Roskomnadzor registry data.	Check your site in the registry.	No sooner than one day after rejection and after the resource was unblocked. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
Your site is unavailable	When opening the main site sections, the browser displays a message that says The requested page was not found. Links lead to pages that display 404, 500, or 429 errors. The site is blocked. No connection with the site can be established (but there is a connection to the internet itself).	Please make sure you've paid for the services of your hosting provider and checked your site for technical issues. Learn more in the video (turn on English subtitles).	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
The site requires users to perform additional actions to access its content or a significant part of its content	The site requires users to register before viewing its main sections. Your site has pop-up windows, including pop-up ads, which make it inconvenient for users to view your site. These windows cannot be closed or minimized in an intuitive manner. New windows or tabs open without user input when browsing your site. File downloads start without user input when visiting the site. Browsing the site requires additional software installation or a browser update.	Remove restrictions that prevent access to your site content. Learn more in the video (turn on English subtitles).	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
The site doesn't have any content	The site is under development. There is no content in the main sections of your site(meaning the sections accessible directly from the home page).	Complete your site with content. Learn more in the video (turn on English subtitles).	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
The site contains software that may harm users	Users see a browser or antivirus warning when trying to access the site.	Remove malware from your site. Learn more in the video (turn on English subtitles). If you believe that your site should not have been rejected based on this violation, please contact our support service.	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
The site has too many ads	Ads occupy more space than the main content. This doesn't apply to the Feed unit type.	Change the number or position of ad units so that ads take up less space and don't distract users from viewing the content. Make sure the ads take up less space and don't distract users from viewing the content on different devices. Learn more in the video (turn on English subtitles). For the terms and conditions for placing Yandex Direct and RTB's ad units, see the requirements for placing ad units on sites.	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
The site doesn't meet the resource quality requirements in the Yandex Advertising Network	AI-generated or nonsensical text. Invisible or hard-to-see text and links. Content that was copied or rewritten from other resources. Difficult or confusing navigation. Users are automatically redirected to another resource or tricked into going there (screens without publisher-content). The site has no specific purpose. The site was created exclusively for showing ads.	Create original content and work on user experience. For more information, see the recommendations.	30 days after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after the last rejection.
The site doesn't have sufficient user engagement	Visitors rarely interact with the site's content.	Improve content quality and user experience.	30 days after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after the last rejection.
The site doesn't attract enough real users	Yandex Advertising Network partners are expected to have an established audience.	Grow your audience through SEO, social media, and other channels.	30 days after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after the last rejection.
The resource type doesn't meet the requirements based on paragraph 1.1 of the Rules of participation in the Yandex Advertising Network	Social media pages.	Please review the resource requirements.	30 days after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after the last rejection.
The site contains materials that violate legislative requirements	Content prohibited by Russian legislation.	—	Resubmission is not possible.
The site contains 18+ content that is not allowed in the Yandex Advertising Network	Adult content is prohibited by the Rules of participation in the Yandex Advertising Network.	—	Resubmission is not possible.
Religious-themed site	Religious-themed resources are prohibited by the Rules of participation in the Yandex Advertising Network.	—	Resubmission is not possible.
The site's content falls into a category prohibited in the Yandex Advertising Network	Certain content is not allowed in the Yandex Advertising Network. Examples include online casinos, bookmaking, and a number of other categories.	You can find the complete list of prohibited categories in the Rules of participation in the Yandex Advertising Network.	30 days after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after the last rejection.
Violation of ad unit placement terms	The site displays the Feed unit and overlay units at the same time. Placement of Fullscreen units in mobile versions of resources, except Fullscreen units. Placement of any inappropriate elements on an ad unit.	Make sure your ad units comply with the requirements for placing ad units on sites and Yandex Direct's terms and conditions for ad units.	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection. If you violate the rules again within 6 months after the last rejection, you won't be able to apply again for 30 days.
The ad unit overlaps the main content of the site.	An overlay ad unit, Floor Ad unit, or Top Ad unit covers content for the user.	Make sure the placement complies with the requirements for ad units on sites.	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
Secondary elements cover a Yandex Advertising Network ad unit	Site elements (content, buttons, or other blocks) cover the ad.	Make sure the placement complies with the requirements for ad units on sites.	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
Feed placement violates the rules	The feed is placed outside the footer below the main content.	Make sure the placement complies with the requirements for ad units on sites.	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
Fullscreen ad unit placement violates the rules	Fullscreen ad unit violates display or placement conditions.	Make sure the placement complies with the requirements for ad units on sites.	1 day after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection.
Low-quality ad traffic to the advertiser's site	The ad unit appears in an area where the user is about to click (for example, to go to another site page or close a pop-up). An ad unit overlaps the page content, and it's unclear how to dismiss it. The site offers a reward per click on the ad unit. Ad units are preloaded, which can cause the page to shift, leading to accidental clicks. Clickable site elements are on top of ad units, or ad units are placed too close to interactive elements.	Place ad units so they don't interfere with site navigation or cause accidental clicks. Don't encourage users to click on ads. Place high-quality and unique content that improves ad traffic quality.	Repeatedly blocked resources may be permanently rejected, with no option for further moderation or re-submission.
The site doesn't meet the Rules of participation in the Yandex Advertising Network for other reasons	According to the Rules of participation in the Yandex Advertising Network, Yandex reserves the right to reject any resource without explaining the reason behind the decision. For more information on when this rule can be applied, see the information below the table.	Make sure to examine the list of possible violations (see under the table below) and improve the quality of your resource. Learn more in the video (turn on English subtitles).	30 days after rejection. How do I apply? 1. Go to Sites or Apps. 2. Click Go next to the resource name in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after the last rejection.
The site was rejected based on paragraph 1.4 of the Rules of participation in the Yandex Advertising Network	Yandex reserves the right to reject a resource without a detailed explanation.	—	In some cases, resubmission is not possible.

If moderation reveals violations that Yandex deems critical, Yandex reserves the right to disallow the resource to participate with no further re-moderation (pursuant to the Rules of participation in the Yandex Advertising Network).

Learn more about cases that go against the Rules of participation in the Yandex Advertising Network

The application can also be rejected if your site:

Contains text that is automatically generated or doesn't make sense.
Is filled with invisible or barely discernible text or links.
Hosts altered or unaltered information copied from other resources.
Is difficult or confusing to navigate.
Automatically redirects the user to another resource or misleads the users into visiting another resource (hosts ads with no actual content).
Aggressively tries to link the user to another site or group of sites (link farming).
Displays different content to users compared to the content displayed to search engine bots (cloaking).
Uses fraudulent methods to inflate ad clicks and impressions.

In addition to the fraudulent methods listed above, any other methods intended to manipulate Yandex Search rankings or ad delivery are strictly prohibited. Using any of these methods may result in your application being rejected.

If your resource was blocked due to invalid clicks and impressions, but you believe it doesn't violate the Rules of participation in the Yandex Advertising Network and the requirements for placing ad units, you can submit an appeal. Your resource will be verified again, but this doesn't guarantee a revision of the decision.

Alert

Besides moderating new resources that are submitted to join Yandex Advertising Network, Yandex may also perform repeat moderation of existing members of the network. If re-moderation reveals critical violations, the partner's site or account may be blocked. Learn more about blocking accounts

See the following documents for a full list of rules and requirements for sites:

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