Ads in messaging apps
With the Yandex Advertising Network, you can publish ad posts in Telegram and MAX channels and get paid for ad views.
Advantages of channel monetization with the YAN
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Saving time: The YAN automatically attracts advertisers and can post ads using the bot.
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Stable payments: You receive payments each month after reaching the minimum threshold.
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Ad quality: Text, image, and video ads undergo strict moderation.
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Automatic ad labeling: All ads are labeled and ad data is automatically sent to the state register (ERIR).
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Full automation: Channel owners manage the impression time and frequency and set the ad price, while the Yandex Advertising Network algorithms handle ad selection.
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Advanced analytics: You get detailed data on your channel, audience, and ad performance.
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Helper bot: A handy tool for managing monetization and statistics in one place.
How it works
You add a channel to the Yandex Advertising Network and grant administrator rights to the Yandex Advertising Network bot. If the channel passes moderation, the bot posts advertising messages on the channel according to the specified settings.
You get paid only for those ad views that took place within the first 48 hours of ad publication. The bot automatically deletes ad posts 46–48 hours after the publication. If, for some reason, the ad isn't automatically deleted after 48 hours, delete it manually.
Ads are matched from the Yandex Direct ad pool for messaging apps based on the channel's topic and CPM limits. An ad may contain:
- An image or video.
- A clickable title and a call to action with a link to the promoted site.
- Text.
- An “Ad” label.
- Landing domain.
- A link to advertiser information.
Who can use monetization
For Telegram and MAX, we support channels only, so you won't be able to connect group chats to the Yandex Advertising Network.
Telegram channel monetization is available only to partners registered as residents of Russia, Belarus, Kazakhstan, Uzbekistan, or Türkiye.
Only Russian residents can enable monetization for MAX channels.
To learn the conditions for monetizing with the Yandex Advertising Network, see Channel requirements.
If you are a resident of another country and want to monetize your channel, submit this form.
Warning
Channel owners who create content primarily for audiences in Russia must register each channel with 10,000 or more subscribers in the Roskomnadzor register.
Starting January 1, 2025, the Federal Law “On Advertising” prohibits ads in channels with at least 10,000 subscribers if these channels aren't registered with Roskomnadzor.
For more information, see Frequently asked questions on the official site of the Russian Ministry of Digital Development, Communications, and Mass Media (available in Russian).
mechanism Brand Safety
The Yandex Advertising Network uses a Brand Safety mechanism, which ensures that ads in Telegram channels don't get posted next to unsafe content.
Unsafe content includes:
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Tragic content.
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Violent and shocking content.
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Terrorism.
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Gambling.
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Obscene and adult content.
About Brand Safety
Brand Safety ensures that channels go through a two-stage review before ads are posted:
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Before posting
Yandex algorithms analyze dozens of posts in the channel targeted for ads, checking both recent and older content. If the system detects unsafe content, the ad isn't posted.
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After posting
After the ad is posted, the algorithms continue to monitor the channel, analyzing all new posts. If unsafe content appears in the channel after the ad has been posted, the ad post is deleted.
Make sure that your content complies with the safety requirements to allow ads to run on your channel without being taken down.
Note
Not all advertisers use the Brand Safety mechanism: its activation is optional.
Contact support
You can also go to
Only for partners who are residents of the Russian Federation.
Images and videos that may shock users, such as medical details of diseases and surgeries, cruel fighting, animal duels, car accidents with victims, and so on.
Posts on tragic topics.