Analytics
You can analyze Telegram channels in two ways in the Yandex Advertising Network:
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Advanced analytics on the About channel page. Provides data on your audience, engagement, and ad performance.
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Standard reports in the Statistics tab. These reports show you the essential metrics for ads placed via the Yandex Advertising Network.
Tip
You can view analytics yourself following the guide below or use our helper bot directly in Telegram — just follow the link: https://t.me/yandex_ads_helper_bot.
To access advanced analytics, open Telegram ads and click About channel under the channel name.
The About channel page contains advanced analytics on the audience, content, and ad metrics obtained from Telegram's public sources, as well as Yandex and Yandex Advertising Network big data. This information helps you:
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Study the Telegram channel's audience profile, taking into account the gender, age, and location of your subscribers.
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Improve the content quality by analyzing the audience and key content metrics, such as reach of your original posts and engagement rate by reach (ERR).
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Evaluate ad performance and use data to collaborate with advertisers in direct sales.
You can export data as an image by clicking Share and then use it for presentations for potential advertisers or as the channel's business card. To do this:
- Select the metrics that you want to export.
- Make sure they appear correctly in the preview.
- Click Download to download a PNG image to your device.
Analysis sections
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Summary: General information about your channel by key metrics: channel age, subscriber count, average reach of original and ad posts, engagement rate by reach (ERR), as well as CTR, fill rate, and revenue.
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Audience: Subscriber growth trends and audience breakdown by gender, age, and location.
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Content: Engagement rate by reach (ERR) and average reach of the non-ad content.
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Advertising: Evolution of your ad metrics over time, including CTR, fill rate, and revenue from ads placed via the Yandex Advertising Network.
The summary page displays data for the past month. In other sections, you can view analytical data for a week, month, or year, or choose any date range you want with the calendar.
A detailed report with ad statistics is available in the Statistics tab of the Yandex Advertising Network interface.
To generate a report on Telegram ads:
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Select the report dates.
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Filter statistics by channel in one of the following ways:
- In the + Filters field, add Site / App and enter the channel ID.
- In the + Filters field, add App name / Site name and enter the channel name.
Tip
Want to view summary statistics for multiple channels? In the + Filters field, select Resource type → Telegram.
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Add dimensions — for example, by day or by channel name/ID.
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Select the required metrics. All the key statistical metrics are available for Telegram ads:
- Queries
- Served impressions
- Viewable impressions / Impressions
- Match rate
- Fill rate
- Show rate (viewable) / Show rate
- Revenue
- CPMV / eCPM
- Viewable impressions (Yandex Direct)
Note
The number of requests and served impressions depends on whether dimensions are used:
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No dimensions: the report shows all banner requests, including repeated ones (for example, if the selected banner didn't meet display criteria).
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With dimensions: the report data is grouped, as only one request and one served impression are counted for each post.
For a more accurate analysis, use the Post ID or Post title dimensions.
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Click Create report.
Contact support
You can also go to
There's no distinction between impressions and viewable impressions in the context of Telegram ads.
Click-through rate of an ad post, which is the percentage of subscribers who click ads.
Engagement rate by reach (ERR), which is the percentage of subscribers who read posts, including within the first 24 hours.
Fill rate of ad slots with ads from the Yandex Advertising Network.
There's no distinction between impressions and viewable impressions in the context of Telegram ads.
There's no distinction between impressions and viewable impressions in the context of Telegram ads.