Channel moderation
Once you connect your channel, set up ad posting, and add the Yandex Advertising Network bot, the channel is submitted for moderation.
Usually the moderation process takes less than a day. However, it can take longer in some rare cases.
The moderation decision will appear in the Notifications tab of the Yandex Advertising Network interface. We'll also send a message to the email address that you used to register in the Yandex Advertising Network.
- If the channel passes moderation, its status changes to Active, and the channel will begin to post ads.
- If the channel fails moderation, check why it was rejected. If possible, fix the errors and resubmit the channel for moderation.
Tip
If your channel wasn't approved for the marketplace model, its status may change after further reviews. All channels are regularly checked for quality compliance, including automatic re-evaluation as part of the scoring process. If your channel is approved, you'll get a notification.
Reasons for rejecting the channel
The channel was created less than 1 month ago
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Deadline for submitting an application for re-moderation |
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The channel was created less than a month ago. |
Wait until the channel is one month old. Use this time to grow it and prepare content. |
After the minimum channel age is reached. 1 day after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection. |
The channel has less than 1000 subscribers
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The channel has fewer than 1000 subscribers. |
Grow your subscriber base by engaging them with unique and high-quality content. Research your audience to tailor content to their interests. |
When the channel has at least 1000 subscribers. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button becomes available when the channel has at least 1000 subscribers. |
Your channel doesn't work
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Deadline for submitting an application for re-moderation |
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The channel fails to open when clicking the link. This may happen in the following cases:
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Make sure that your specified channel link is correct. If the link is incorrect, re-add the channel in the Yandex Advertising Network interface. |
1 day after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection. |
Not enough post views
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Your posts that are older than 48 hours have less than 300 views. |
Experiment with the format, frequency, and timing of your posts and build an active audience. |
When posts older than 48 hours have at least 300 views. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button becomes available when posts older than 48 hours have at least 300 views. |
Your specified channel link is incorrect
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You've specified a link to a group chat or a bot. |
If you have a channel, add it in the Yandex Advertising Network interface. |
Re-moderation is unavailable. |
The channel doesn't have any content
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Deadline for submitting an application for re-moderation |
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The channel has no posts at all. |
Make sure to regularly post new content. Before submitting a channel for moderation, make sure that the latest posts in it are no older than two weeks. |
1 day after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection. |
The channel has no new posts
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You haven't posted anything in the channel for two weeks. |
Make sure to regularly post new content. Before submitting a channel for moderation, make sure that the latest posts in it are no older than two weeks. |
1 day after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection. |
The bot has not been added to the channel or it doesn't have administrator rights
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Deadline for submitting an application for re-moderation |
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Add the bot to your channel and grant it administrator rights. How to do this?For more information on how to add the bot and grant it the necessary rights, see Adding and setting up channels. |
When you add a bot to your channel or give it admin rights. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button becomes available after you add the bot to your channel or give it admin rights. |
An ad post was edited
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An image, video, text, or links in an ad post have been changed. |
Don't edit ad posts. If for any reason you don't like an ad post, delete it. |
1 day after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection. |
The channel region isn't supported
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The majority of the channel's audience isn't in Russia, Belarus, Uzbekistan, Kazakhstan, or Türkiye. Ads from the Yandex Advertising Network are intended only for audiences from these regions. |
If your target audience is located in a region that isn't supported yet, fill out this form. This way, we'll know we need to expand our service to your region. |
30 days after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection. |
The channel language isn't supported
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Most of the channel's content isn't in Russian, English, Uzbek, Kazakh, or Turkish. |
If your content is in a language that isn't currently supported, fill out this form. This way, we'll know we need to expand our service to your region. |
30 days after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection. |
The channel's topic or some of its posts doesn't meet the service requirements
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Ensure that your channel's topic and content comply with the Rules of Participation in Yandex Advertising Network. Make sure to regularly post high-quality, original content. |
30 days after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection. |
The channel does not meet the content quality requirements
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Create original content that is useful to your audience and take the time to ensure the quality of your texts. |
30 days after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection. |
The channel doesn't meet the Rules of Participation in the Yandex Advertising Network for other reasons
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According to the Rules of Participation in Yandex Advertising Network, Yandex reserves the right to reject any resource, including if:
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Ensure that your channel's topic and content comply with the Rules of Participation in Yandex Advertising Network. Make sure to regularly post high-quality, original content. Use honest methods to attract an engaged audience. |
30 days after rejection. How do I apply?1. Open the Ads in messaging apps tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection. Alert In some cases, the channel may not be allowed to be resubmitted for moderation. |
Alert
Besides reviewing new channels, Yandex may also review channels that have already been connected to the Yandex Advertising Network. If re-moderation reveals serious violations, the partner's channel or account may be blocked. Learn more about blocking accounts.
If your resource was blocked due to invalid clicks and impressions, but you believe that it doesn't violate the Rules of participation in Yandex Advertising Network and the requirements for placing ad units, submit a review blocking application. Your resource will be verified again, but this doesn't guarantee a revision of the decision.
Contact support
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Depending on the legal entity with which you're signing the Yandex Advertising Network offer, the following rules of participation may apply to you:
Images and videos that may shock users, such as medical details of diseases and surgeries, cruel fighting, animal duels, car accidents with victims, and so on.
Posts on tragic topics.