Channel moderation

Usually, the channel moderation process takes less than a day. However, it can take longer in some rare cases.

If you choose to use the marketplace model for monetization, your channel will be reviewed using a multi-factor scoring model, which assesses quality based on advanced criteria.

The moderation decision will appear in the Notifications tab of the Yandex Advertising Network interface. We'll also send a message to the email address that you used to register in the Yandex Advertising Network.

If the channel passes moderation, its status changes to Active, and the channel will begin to post ads.
If the channel fails moderation, check why it was rejected. If possible, fix the errors and resubmit the channel for moderation.

Tip

If your channel wasn't approved for the marketplace model, its status may change after further reviews. All channels are regularly checked for quality compliance, including automatic re-evaluation as part of the scoring process. If your channel is approved, you'll get a notification.

Reasons for rejecting the channel

The channel was created less than 1 month ago

Examples

Recommendations

Deadline for submitting an application for re-moderation

The channel was created less than one month ago.

Wait until the channel is one month old. Use this time to grow it and prepare content.

After the minimum channel age is reached.

1 day after rejection.

How do I apply?

1. Open the Telegram ads tab.

2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection.

The channel has less than 1000 subscribers

Examples

Recommendations

Deadline for submitting an application for re-moderation

The channel has less than 1000 subscribers.

Grow your subscriber base by engaging them with unique and high-quality content. Research your audience to tailor content to their interests.

For tips on attracting more subscribers, visit the Yandex Ads Portal.

When the channel has at least 1000 subscribers.

How do I apply?

Open the Telegram ads tab.
In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button becomes available when the channel has at least 1000 subscribers.

Your channel doesn't work

Examples

Recommendations

Deadline for submitting an application for re-moderation

The channel won't open when clicking the link. This may happen in the following cases:

The channel has been deleted.
The provided link is incorrect.
The channel link has changed.

Make sure that your specified channel link is correct. If the link is incorrect, re-add the channel in the Yandex Advertising Network.

1 day after rejection.

How do I apply?

1. Open the Telegram ads tab.

2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection.

Not enough post views

Examples

Recommendations

Deadline for submitting an application for re-moderation

Posts older than 48 hours have less than 300 views.

Experiment with the format, frequency, and timing of your posts and build an active audience.

To learn more about growing your Telegram channel, visit the Yandex Ads Portal.

When posts older than 48 hours have at least 300 views.

How do I apply?

Open the Telegram ads tab.
In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button becomes available when posts older than 48 hours have at least 300 views.

Your specified channel link is incorrect

Examples	Recommendations	Deadline for submitting an application for re-moderation
You specified a link to a group chat or bot.	If you have a channel, add it in the Yandex Advertising Network interface.	Re-moderation is unavailable.

The channel doesn't have any content

Examples

Recommendations

Deadline for submitting an application for re-moderation

The channel has no posts.

Make sure to regularly post new content. Before submitting a channel for moderation, make sure that the latest posts in it are no older than two weeks.

To learn more about growing your Telegram channel, visit the Yandex Ads Portal.

1 day after rejection.

How do I apply?

1. Open the Telegram ads tab.

2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection.

The channel has no new posts

Examples

Recommendations

Deadline for submitting an application for re-moderation

You haven't posted anything in the channel for two weeks.

Make sure to regularly post new content. Before submitting a channel for moderation, make sure that the latest posts in it are no older than two weeks.

To learn more about growing your Telegram channel, visit the Yandex Ads Portal.

1 day after rejection.

How do I apply?

1. Open the Telegram ads tab.

2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection.

The bot hasn't been added to the channel or it doesn't have administrator rights

Examples	Recommendations	Deadline for submitting an application for re-moderation
You haven't added the bot to your channel. You haven't granted administrator rights with the permission to post messages to the bot. You've added the bot, but took too long to grant it administrator rights, so the bot left the channel.	Add the bot to your channel and grant it administrator rights. How to do this In the Yandex Advertising Network interface, on the channel editing page, click the link to your assigned bot. In Telegram, open the bot's description, click Add to Group or Channel, and select your channel. In the permission settings window, allow the bot to post messages in the channel and assign it administrator rights.	When you add a bot to your channel or give it admin rights. How do I apply? Open the Telegram ads tab. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button becomes available after you add the bot to your channel or give it admin rights.

An ad post was edited

Examples	Recommendations	Deadline for submitting an application for re-moderation
You've modified an image, video, text, or link in an ad post.	Don't edit ad posts. If for any reason you don't like an ad post, delete it.	1 day after rejection. How do I apply? 1. Open the Telegram ads tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 1 day after your last rejection.

The channel's region isn't supported

Examples

Recommendations

Deadline for submitting an application for re-moderation

The majority of the channel's audience isn't in Russia, Belarus, Uzbekistan, Kazakhstan, or Türkiye.

Ads from the Yandex Advertising Network are intended only for audiences from these regions.

If your target audience is located in a region that isn't supported yet, fill out this form. This way, we'll know we need to expand our service to your region.

30 days after rejection.

How do I apply?

1. Open the Telegram ads tab.

2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection.

The channel's language isn't supported

Examples	Recommendations	Deadline for submitting an application for re-moderation
Most of the channel's content isn't in Russian, English, Uzbek, Kazakh, or Turkish.	If your content is in a language that isn't currently supported, fill out this form. This way, we'll know we need to expand our service to your region.	30 days after rejection. How do I apply? 1. Open the Telegram ads tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection.

The channel's topic or some of its posts don't meet the service requirements

Examples

Recommendations

Deadline for submitting an application for re-moderation

The channel's category doesn't meet the requirements.
The channel posts political or military-related content.
At least one post in the channel contains explicitly shocking content.
A significant number of posts contain disturbing or shocking content (even if it's blurred or hidden under a spoiler).

This reason applies to channels rejected for posting shocking images, videos, and descriptions. Neutral descriptions of emergencies are allowed.

Ensure that your channel's topic and content comply with the Rules of Participation in the Yandex Advertising Network. Make sure to regularly post high-quality, original content.

To learn more about growing your Telegram channel, visit the Yandex Ads Portal.

30 days after rejection.

How do I apply?

1. Open the Telegram ads tab.

2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection.

The channel doesn't meet the content quality requirements

Examples	Recommendations	Deadline for submitting an application for re-moderation
A significant number of posts contain typos and grammar errors. Profanities and obscene language in the channel name, description, link, or a significant number of posts, unless this language is completely obscured. Obscene language is present in the channel name, description, or link. A significant number of posts are copied from other platforms or reposted from other channels. Nonsensical, incoherent text.	Create original content that is useful to your audience and take the time to ensure the quality of your texts.	30 days after rejection. How do I apply? 1. Open the Telegram ads tab. 2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection.

The channel doesn't meet the Rules of Participation in the Yandex Advertising Network for other reasons

Examples

Recommendations

Deadline for submitting an application for re-moderation

According to the Rules of Participation in the Yandex Advertising Network, Yandex reserves the right to reject any resource, particularly if:

The channel contains calls to watch or click ads.
The channel uses fraudulent methods to inflate impressions, clicks, or subscribers.

Ensure that your channel's topic and content comply with the Rules of Participation in the Yandex Advertising Network. Make sure to regularly post high-quality, original content. Use honest methods to attract an engaged audience.

To learn more about promoting and growing your Telegram channel, visit the Yandex Ads Portal.

30 days after rejection.

How do I apply?

1. Open the Telegram ads tab.

2. In the list, click Return to moderation next to the name of the channel that you want to resubmit for moderation. The button will be available 30 days after your last rejection.

Alert

In some cases, the channel may not be allowed to be resubmitted for moderation.

Alert

Besides reviewing new channels, Yandex may also review channels that have already been connected to the Yandex Advertising Network. If re-moderation reveals serious violations, the partner's channel or account may be blocked. Learn more about account blocking.

If your resource was blocked due to invalid clicks and impressions, but you believe that it doesn't violate the Rules of participation in Yandex Advertising Network and the requirements for placing ad units, submit a review blocking application. Your resource will be verified again, but this doesn't guarantee a revision of the decision.

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