Search ads
Alert
Search sites are only available for resources with more than 20 million unique users per month. If your site meets this requirement, send an application to our support service to register.
Search ads are displayed in website search results.
A mandatory requirement for the display of search ads is an explicit search query specified by the user. Website search results can be generated either by Yandex (using the Yandex Search service for websites), or by any third-party search software.
Ads are served in website search results using a search site to match the context of the user's search terms. There are two types of Yandex Direct search ads that can be displayed on these sites:
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“Premium placement”: Ads displayed above search results.
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“Remaining impressions”: Ads displayed below search results.
Configuring a search site
Search sites can use all the settings and features available to websites.
To change the settings, click Edit in the line with the search site.
The following settings can be configured for the whole site (but not for individual ad units):
- Add mirrors to add copies of your website that will also display Yandex ads.
- Block unwanted ads for Yandex Direct ads.
- Grant access to an assistant.
- Add a Yandex Metrica tag with full functionality and link it to the site.
- Additional settings: Behavioral targeting and image display.
You can also specify your website's language. The language is selected for elements of ads and ad units, but doesn't impact the content of the ads. Ads are selected for each user individually. You can select between Russian (ru), Ukrainian (uk), English (en), Belarusian (by), Kazakh (kz), Turkish (tr), and Tatar (tt) languages.
Family filter
Adult ads can be shown on search sites in the Yandex Advertising Network in response to the user's exact search query.
You can enable or disable adult ads in the search site settings. To activate the family filter on the search site, go to the Search ads → Search sites tab, open the site settings, and enable the Family filter option.
- If the family filter is disabled and a user typed a query on an adult topic into the search bar on your site, then relevant ads may appear on the results page.
- If the family filter is enabled and a user typed a query on an adult topic into the search bar on your site, the results page won't have ads with this content.
Warning
On websites, the display of adult ads is restricted automatically.
Yandex Metrica reports
A new tag is automatically created in Yandex Metrica for each search site to monitor its effectiveness.
After you place ads on your site pages, Yandex Metrica starts collecting traffic statistics for these pages. This data is included in reports: in the line with the site, click More → Metrica reports. To learn more, see Reports for evaluating the effectiveness of monetization.
Stopping and archiving a site
To stop displaying all ads on a particular site, click Stop impressions. To resume impressions, click Start impressions.
A site that doesn't have statistics for impressions and clicks can be archived. To do this, click Archive. If the site has accumulated statistical data, make sure to stop ad impressions on this site before archiving it.
You can restore archived sites in the Archive tab.
Contact support
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