Blocking ads of competitors

You can block impressions for undesirable ads (for example, ads from competitors) in Yandex.Direct ads on any Yandex Advertising Network platform.

On the page with the list of platforms (Products → Content sites or Products → Site search ad platforms) click Edit for the required platform and select Blocking.

Ads can be blocked:

  • By website domain or mobile app Bundle ID: add domains or Bundle IDs for ads that should not be served on the platform.
  • By phone number: add phone numbers related to ads that should not be served on the platform (for example, +7 (495) 739-70-00). Blocking by phone number is only used for ads that do not link to a site.

Specify the domain, Bundle ID or phone number in New blockings and click Add. All changes to settings automatically take effect 30 minutes after saving them.

Note. Note that disabling ads that link to certain domains may result in a reduced number of ads being displayed and potentially may reduce your revenue from ad placement.

To cancel blocking, find the block in the Blocked section and use to delete it (appears when you mouse over it).