What sites get badges

Badges give users additional information about the site and make search navigation more intuitive.

Sites are assigned:

An icon is displayed for the site with the badge assigned.

Where icons are displayed

Where displayed

What tags

Yandex search results

Official badges, product badges, and "Rating on Yandex Market".

Site information

Official badges, product badges, store rating, service rating.

Site qualityQuality indicators page if the site was added to Yandex Webmaster

How do I view all the site's badges?

Compare your site's badges with other sites' badges

How badges are assigned and displayed:

  1. Automatic algorithms are used to set badges for sites and display relevant icons in search results.

  2. These algorithms view all resources as equal.

  3. The input data and results of the algorithms are updated regularly. Yandex does not comment on these changes and does not guarantee badges to certain sites or display of icons in search results.

  4. The badges available and the site progress to receive the badges may differ from country to country.

  5. Yandex reserves the right to change algorithms at any time without notice.

  6. The ranking algorithm depends on multiple factors, focusing on finding the page that best matches a specific search query. A specific page on a site might be most relevant to the query, even if the site doesn't have any badges.

Official site badges and icons

Note

Official badges are issued only to those sites that fall into the listed categories.

Official site of a government agency

Group 2Created with Sketch.

A site receives this badge if it is the:

  • Official site of a legislative or executive authority.
  • Site of the service, agency, or fund.
  • Site of a state or municipal institution.
The financial organization's site according to the Central Bank of the Russian Federation

The icon Group 2Created with Sketch. can be displayed next to the social media page if it matches a verified social media profile of a person or organization, based on data from social networks.

Product badge

Displayed in search results, on the Site information page, and, if the site was added to Yandex Webmaster, on the Site qualityQuality indicators page.

This badge attracts attention to the site and helps users navigate search results.

A site can get the goods badge if Yandex classifies it as a store.

Service rating

Displayed in search results, on the Site information page, and, if the site was added to Yandex Webmaster, on the Site qualityQuality indicators page.

The service rating indicates customer satisfaction (with sites or service aggregators).

Store rating

Displayed in search results, on the Site information page, and, if the site was added to Yandex Webmaster, on the Site qualityQuality indicators page.

Store rating shows how satisfied customers are with its work.

For users to get more information about online stores, the store rating in Yandex Search also takes into account reviews about online shopping from Yandex Maps. Such reviews are labeled From reviews of organization if you click this rating.

Contact support