Store rating and reviews in search results
The snippets of the sites that Yandex classifies as online stores can include user ratings and reviews. To view more information and read the reviews, a user can click the rating in the store card.
Ratings and reviews help users to navigate online stores and choose the best offers. Sellers can compare their sites by rating and respond to user reviews for the sake of retaining customers and improving the store.
Store rating
The average rating is calculated based on the ratings and reviews that users leave:
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In Yandex Browser.
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In Yandex Maps: reviews related to online shopping or to the store in general are included in the calculation.
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On their public pages.
For each rating, the following is taken into account:
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The rating's recency (if there are enough recent ratings, the older ones are not included in the calculation).
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The expertise of the user who gave the rating.
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Whether Yandex has information about the purchase at this online store.
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Whether the rating is supported by a detailed review where the user shares their experience with the store.
If the store has few ratings, its average rating is calculated by a prediction algorithm based on machine learning. If there are not enough ratings and no signals for the prediction algorithm, the average rating may not be displayed. We recommend that you provide as much information about your store as possible using a YML file.
The rating is updated regularly. To view your store's rating, open one of these pages in Yandex Webmaster:
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Site information. The link to this page is available in Yandex search results (click the button in the site's snippet).
Store reviews
Users may leave reviews of the store along with ratings. Before appearing in Yandex services, the reviews are checked for compliance with the rules.
You can read the reviews of your store and respond to them:
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In Yandex Webmaster, on the Reviews page (site reviews).
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On the Site information page.
Learn more about handling reviews.
Questions and answers
My store has many low ratings, but the average rating is high (or vice versa)
In addition to the user ratings that are included in the calculation of the average rating, older ratings are displayed for the store too. If your store has a high average rating despite many low ratings, it means the store may have improved its service over the past three months.
My store has no average rating
Your store currently doesn't have enough reviews and ratings for calculating the average rating or enough signals for using the rating prediction algorithm.
My store's average rating has dropped
In the current rating, the factors described above carry a lot of weight. For example, consider that ratings supported by reviews or given by expert users are generally lower than ratings without reviews. Similarly, ratings left in the past three months are more important than older ratings.
A snippet is a block of information about a web page shown in search results. The snippet includes the title and description of the page, and may also contain additional information about the site.