Moderation
Moderation stages and timeframes
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The site you added is sent for moderation automatically. Once you do that, a site with a unique ID will appear in the Ads on websites → Sites section of the Yandex Advertising Network interface with the Pending review status.
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The moderation process usually takes less than a day for sites. However, it can take longer in some rare cases.
After moderation is complete, you'll see a message about the moderation results on the Notifications tab. If the resource passed moderation, its status will change: the status of the site will first change to Testing and then to Active.
You can create and place ad units immediately after creating the site. But you'll only receive remuneration for impressions if the site has the Active status.
To learn more about the moderation process, check out our video series (turn on English subtitles):
What are the possible reasons for a rejection of my submission to the Yandex Advertising Network?
The common reasons for rejecting submissions are outlined below.
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Reason for rejection |
Examples |
Recommendations |
Deadline for submitting an application for re-moderation |
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The site doesn't work |
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Please make sure you've paid for the services of your hosting provider and checked the site for technical issues. Learn more in the video (turn on English subtitles). |
1 day after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after your last rejection. |
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The site requires additional actions to access the entire site content or its essential part |
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Remove the restrictions that block access to the site's content. Learn more in the video (turn on English subtitles). |
1 day after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after your last rejection. |
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No content on the site |
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Complete the site. Learn more in the video (turn on English subtitles). |
1 day after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after your last rejection. |
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The site contains potentially malicious software |
The user's browser or anti-malware software display a warning when browsing the site. |
Get rid of malware on the site. Learn more in the video (turn on English subtitles). If you believe that there weren't sufficient grounds for rejecting the site based on this violation, please contact our support service. |
1 day after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after your last rejection. |
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The site is overloaded with ads |
Ads take up more space than page content. This doesn't apply to the Feed unit type. |
Learn more in the video (turn on English subtitles). To learn more about ad placement terms for Yandex Direct and ad units, see the Rules of participation in Yandex Advertising Network. |
1 day after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after your last rejection. |
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No revenue for 5 months or more |
You don't have any revenue from impressions on the site in any of the accounts where this site is added. |
Check the site for compliance with the Rules of participation in Yandex Advertising Network and submit it for re-moderation. |
1 day after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after your last rejection. |
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Violation of ad unit placement terms |
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Check that the placement of ad units complies with the RTB and Yandex Direct ad unit placement terms of the Rules of participation in Yandex Advertising Network. |
1 day after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after your last rejection. If the rules were repeatedly violated within 6 months of the previous rejection, you can only apply after 30 days. |
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Low-quality ad traffic to the advertiser's site |
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Repeatedly blocked resources may be permanently rejected without further moderation or the option to add it. |
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The site doesn't follow the Rules of participation |
According to the Rules of participation in Yandex Advertising Network, Yandex reserves the right to reject any resource without explaining the reason behind the decision. For more information on when this rule can be applied, see the information below the table. |
Make sure to examine the list of possible inconsistencies (located below the table) and improve the quality of your resource. Learn more in the video (turn on English subtitles). |
30 days after rejection. How do I apply?1. Open Sites or Applications 2. Click View next to the desired resource in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after your last rejection. |
If, during moderation, Yandex identifies violations which it deems critical, Yandex reserves the right to refuse to allow the resource to participate without the option of re-moderation (pursuant to the Rules of participation in Yandex Advertising Network).
Learn more about cases that go against the Rules of participation in Yandex Advertising Network
The application can also be rejected if the site:
- Contains text that is automatically generated or doesn't make sense.
- Is filled with invisible or barely discernible text or links.
- Hosts altered or unaltered information copied from other resources.
- Is difficult or confusing to navigate.
- Automatically redirects the user to another resource or misleads the users into visiting another resource (hosts ads with no actual content).
- Aggressively tries to link the user to another site or group of sites (link farming).
- Displays different content to users compared to the content displayed to search engine bots (cloaking).
- Uses fraudulent methods for getting clicks and impressions.
In addition to the fraudulent techniques described above, there are other techniques created to artificially influence a site's Yandex ranking or impressions. Using such techniques may also provide enough grounds to reject the application.
If your resource was blocked due to invalid clicks and impressions, but you believe that it doesn't violate the Rules of participation in Yandex Advertising Network, submit a review blocking application. Your resource will be verified again, but this doesn't guarantee a revision of the decision.
Alert
In addition to approving new resources that have just applied to join the Yandex Advertising Network, Yandex may also perform re-moderation of existing sites. If the results of repeat moderation reveal serious violations, the site or partner's account may be blocked. Learn more about blocking accounts
You can read the full list of our rules and requirements for sites in the following documents:
Contact support
You can also go to
Ad units that overlap the content of the page.