Ads in search
Alert
Search sites are only available for resources with more than 20 million unique users per month. If your site meets this requirement, send an application to our support service to register.
Ads in search is displayed in site search results.
A mandatory requirement for displaying search ads is an explicit search query specified by the user. Site search results can be generated either by Yandex (for example, using its site search), or by any third-party search engine.
A Search site is used for serving ads in site search results to match the context of the user's search query. There are two types of Yandex Direct search ads that can be displayed on these sites:
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“Premium placement”: Ads displayed above search results.
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“Guaranteed placement”: Ads displayed under search results.
Setting up a search site
All site settings and features are available for search sites.
To change the settings, click Edit in the line with the desired search site.
The following settings can be configured for the entire site (but not for specific units).
- Add mirrors to add copies of your website where you also want to display Yandex ad units.
- Block unwanted ads for Yandex Direct ads.
- Grant access to assistants.
- Add a Yandex Metrica tag with full functionality and link it to the site.
- Additional settings: Behavioral targeting and image display.
You can also specify your site's language. The language is selected for ad and unit elements, but it has no impact on the ad content. Ad impressions are selected for each user on an individual basis. The following languages are available: Russian (ru), Ukrainian (uk), English (en), Belarusian (by), Kazakh (kz), Turkish (tr), and Tatar (tt).
Family filter
Adult ads can be shown on search sites in the Yandex Advertising Network in response to the user's exact search query.
You can enable or disable adult ads in the search site settings. To activate the family filter on a search site, go to Search ads → Search sites, open the site settings, and enable the Family filter option.
- If the family filter is disabled and a user typed a query on an “adult” topic into the search bar on your site, then relevant ads may appear on the results page.
- If the family filter is enabled and a user typed a query on an “adult” topic into the search bar on your site, the results page won't have ads with this content.
Warning
The display of adult ads on sites is restricted automatically.
Yandex Metrica reports
For each search site, Yandex Metrica automatically creates a new tag to evaluate site performance.
After you place ad units on your site's pages, Yandex Metrica starts collecting traffic statistics for these pages. This data is included in reports: click More → Metrica reports in the line with the desired site. To learn more, see Reports for evaluating the effectiveness of monetization.
Stopping and archiving the site
To stop displaying all ad units on a particular site, click Stop impressions in the line with the desired site. To resume ad impressions, click Start impressions.
A site that doesn't have statistics for impressions and clicks can be archived. To do this, click Archive. If a site has accumulated statistics, first stop ad impressions on this site and then archive it.
You can restore archived sites on the Archive tab.
Contact support
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